Just as job-seeking top managers roll a different written
résumé off their printers for each position they're
applying for, let a different true story about your
professional life roll off your tongue for each listener.
Before responding to "What do you do?" ask yourself,
"What possible interest could this person have in my
answer? Could he refer business to me? Buy from me?
Hire me? Marry my sister? Become my buddy?"
Wherever you go, pack a nutshell about your own
life to work into your communications bag of tricks