Start every appropriate sentence with you. It immediately grabs your listener's attention. It gets a more
positive response because it pushes the pride button
and saves them having to translate it into "me" terms.
When you sprinkle you as liberally as salt and
pepper throughout your conversation, your listeners
find it an irresistible spice I'm sure when they recover the flight box from the Fall of Man
under a fig leaf in the Garden of Eden, it will convince the world
of the power of the word you. Eve did not ask Adam to eat the
apple. She did not command him to eat the apple. She didn't even
How to Be a" You-Firstie" to Gain Their Respect and Affection 113
Technique #28
Comm-YOU-nication
Start every appropriate sentence with you. It immediately grabs your listener's attention. It gets a more
positive response because it pushes the pride button
and saves them having to translate it into "me" terms.
When you sprinkle you as liberally as salt and
pepper throughout your conversation, your listeners
find it an irresistible spice.
03 (093-142B) part three 8/14/03 9:17 AM Page 113
say, "Adam, I want you to eat this apple." She phrased it (as all big
winners would), "You will love this apple." That's why he bit.
Comm-YOU-nication Is a Sign of Sanity
Therapists calculate inmates of mental institutions say I and me
twelve times more often than residents of the outside world. As
patients' conditions improve, the number of times they use the
personal pronouns also diminishes.
Continuing up the sanity scale, the fewer times you use I, the
more sane you seem to your listeners. If you eavesdrop on big winners talking with each other, you'll notice a lot more you than I in
their conversation.
The next technique concerns a way big winners are silently
you-oriented.