Chereads / Rebirth 92: Never Be an Honest Person / Chapter 28 - Chapter 28 - The most suitable advertising methods for rural areas

Chapter 28 - Chapter 28 - The most suitable advertising methods for rural areas

"Zhao Dongzhi they did less than ten days last month and each of them earned more than one hundred and six dollars on average, this month they will each earn more than five hundred dollars, do you envy them?"

Shen Qing was in the office of the distillery, looking at the twelve half-grown boys in front of him.

These people all nodded furiously, five hundred dollars a month, they didn't even dare to think about it before.

"If you're envious, then do a good job, so that you too can earn five hundred dollars a month, or even a thousand, so that you can become the pride of your family."

"Let your parents know that it's not only by going to college that you can change your family's life, you can work just as hard at our Strong Liquor Winery and earn more than if you were to enter the factory and take over."

"The city no longer needs you for sales, so you're going to explore new markets, and it's up to you how much you can earn in the coming month."

"But as you can see from the advertising flyers you've been sending out these past few days, only by letting more people know about our Strong Wine and how good it is will more people be willing to buy it, and you'll be able to get more and bigger orders."

"So this month your main task is not to sell, but to advertise for Strong Wine, and those who finish well will have the chance to really stay at the distillery and get a high sales commission, earning five hundred, one thousand dollars a month."

"If you don't finish well, then go back to wherever you came from, and there's no delay for you to continue to go back to vocational high school to attend school, and go to the factory in the future to turn screws and make bearings."

Shen Qing these words out, this gang of boys one by one are dumbfounded, if they don't work hard, there is still a possibility that they will be driven back to the vocational high school?

After seeing Zhao Dongzhi and their money, who is still willing to go back to vocational high school, who is still willing to go to the factory floor to work?

"Mr. Xiao Shen, are you going to let us continue handing out flyers?" Someone couldn't help but ask.

Shen Qing shook his head, "No, this time it's a new way of advertising."

...

The outskirts of Ice City.

It was already getting dark, and the pedestrians on the road became scarce.

Two seventeen or eighteen young men sneakily walked to a wall, both of their hands still holding a paint bucket and holding paint brushes.

"No one saw it, right?"

"No one, move fast, we have to finish all ten buckets of paint today."

The two quickly opened the paint bucket, took the brush and dipped it into the red paint, and quickly painted a line on the wall - Drink Strong Wine, Be a Real Man!

After they finished painting, the two quickly left and went to another intersection to find a place where they could paint an advertising slogan.

"Eh, do you think this word we painted won't be held up tomorrow? Then will Little Shen think we're lazy?"

"No way, we painted it so thick, one person can't finish deducting it in a day. Unless they put another layer of paint on it, who would spend that kind of wasted money?"

A bucket of paint isn't cheap, and if it gets on the clothes it won't even wash off.

Early the next morning, many people in the suburbs of Ice City went out and saw some walls with slogans painted in red paint.

It felt as if we had returned to twenty years ago.

At that time, the streets and alleys were filled with all kinds of slogans brushed with paint and white ash, and there were also those handbills with very large handwriting, but how did this one look like an advertisement?

[Drink strong wine, be a real man].

[Palace Royal Formula, Oriental Strong Wine].

The strong wine is not only able to strengthen the muscles and bones].

Drinking Strong Wine is really good.

[The only way to prolong life is to drink strong wine].

...

Many people had not seen the advertisement flyer for Strong Wine before, and Zhao Dongzhi and the others had not come to the suburbs to distribute it.

But this time, they all knew about Strong Wine and even remembered it.

It couldn't be helped, those advertisement slogans were too memorable and seemed to be everywhere, some people even saw them on pig pens.

Some people noticed that it prolonged life, some people noticed that it strengthened muscles and bones, but more people noticed just one thing, that Zhuangju could be aphrodisiac!

It wasn't just men who remembered this, but many women as well.

Old men love to drink anyway, so instead of making them drink wine that just goes to their head and doesn't help, why not drink this?

If he is happy, I am also happy.

Many people ran to the kiosk, or the neighboring business department of the supply and marketing agency, and also saw the advertisement flyer of the strong wine.

Oooh!

This strong wine has so many valuable herbs inside ah, ginseng, ganoderma lucidum ... this must be how tonic ah.

But such a tonic wine must be very expensive, right?

What? Only ten dollars a bottle?

Ten dollars is twice as expensive as the best Northern Great Wall that most people usually drink, but it's tonic.

There aren't many bottles left on the shelves, so hurry up and buy one to try.

Many Ice City suburbs kiosk owners are confused, before this strong wine although also can be sold, but not so well sold ah, ten dollars a bottle is not cheap.

What's wrong with these days, so many people come to buy it?

Early in the month ordered goods is not less, the strong wine brewery salesman a few days to come, have to replenish the goods ah, otherwise the next half of the month may not have to sell, that have to earn how much less money ah.

...

Shen Qing walked out of a suburban kiosk with a faint smile on the corner of his mouth.

The effects of the advertisements had begun to come to the fore, and the sales of Strong Wine were rapidly climbing in the suburbs.

After a few days of brushing those towns and villages full of people as well, Strong Wine would become the most recognizable local wine in Bingcheng, surpassing the city brewery's Beidahuang, as well as the eight famous wines in the country.

Painted wall advertisement, which is the main advertising method of Sanzhu in the past two years, at this time, no enterprise has ever used it, and no one has even thought of this kind of advertising method.

Brush advertising slogans on all kinds of places in the countryside where people can see them, and you only need to pay a little bit of paint to paint the walls.

The cost is almost the same as flyer advertising, but the spread time is much longer, and can even remain effective for several years.

The only drawback is that it is not suitable for use in cities, where there are city police.

After Sanzhu, this advertising method has been learned by many enterprises, which mainly face the rural market with products such as feed, fertilizer, seeds, agricultural machinery, etc. Until Shen Qing's rebirth, there are still many enterprises using this method, including many communication giants in China.

When Shen Qing taught the newly recruited sales to brush the wall advertisement oeuvre, he specially instructed them not to play it randomly, just brush it according to the advertisement slogans on the list he gave, and not to turn the strong wine into a miraculous medicine.

Focus on telling everyone that the strong wine can be aphrodisiac, prolong life on the line, this is the Chinese medicine prescription does have the effect, at most, the effect is not as good as imagined.

Many people drink if they feel no obvious effect, most likely to think that the amount is not enough, thus long time to insist on drinking.

At first, there are "smart" said the advertising slogan should include strong wine can cure diseases, certainly sell better, but was Shen Qing scolded.

Three plants is because the advertisement is too able to blow, said like a cure for all diseases, so although the rise of the speed of fast, but the fall of the speed of fast.

After being exposed by the media, the rapid decline, from the peak of one month of one billion sales, in just one month's time, the decline to less than ten million, even the cost of goods sold did not earn back, the owner of the three strains tried everything to save.

There is also the future of a certain medicinal wine, bragging too hard, the selling price is still extremely high, was said to have side effects, and then find a relationship to make a big deal, spread all over the network, resulting in a plummet in sales, and even the brand is stinking.

Strong wine is health care tonic wine, absolutely can not be turned into a cure for the disease of medicinal wine, not to mention a cure for all diseases of the wine.

In the next two years, he will be like those cigarette boxes printed on the "smoking is harmful to health", in the box of strong wine printed on the "moderate drinking, do not greedy" words, so that peers do not have the opportunity to black strong wine.

"This month, the sales of Zhuangju should really explode."