The advertising flyer left on the first delivery to those kiosks had the distillery's phone number on the label of the bottle.
Telephones weren't widespread at this time, but a lot of kiosks would rip out a phone line and go into the pay phone business.
Some village kiosks may not have had them, but the village office must have had a telephone.
When the strong wine was going to be sold out, how could those kiosk owners not rush to call to replenish the stock?
No one wants to wait to make money.
Shen Tianming looked at Shen Qing and asked curiously, "You said those few words and they replenished so much?"
"Strong Wine sells so well in those kiosks? How many people did you get to hand out flyers?"
If all the kiosks added so many additional orders this month, it would definitely exceed last month's tenfold.
Although the city supply and marketing center purchased more, it was a supply for all the city supply and marketing centers in the city, including the county and township supply and marketing centers.
If the average to each supply and marketing business, the kiosk sales almost catch up with the city supply and marketing center!
"Didn't get anyone to hand out flyers, I had someone paint some advertising banners in the suburbs only."
"The cost isn't higher than advertising flyers, the effect is as you can see, and there's no need to send out flyers in any of these places in the future."
Those salespeople he would arrange to continue to develop the countryside market, and after it was developed, it would have nothing to do with them.
The owner of the kiosk store ordered the wine directly from the factory, who was he to give the sales staff a commission?
If you want a commission, go find a new kiosk to pull orders.
Zhao Dongzhi they do not think there is anything wrong, because at this time many state-owned enterprises sales section also do so.
A good product is one that many people will take the initiative to order.
Not to mention that the sales staff of those state-owned enterprises didn't have such a high commission.
Next, Shen Qing would arrange for them to go to townships and rural areas in other cities and towns in the province to continue wall-painting advertisements and develop new markets.
If these guys are smart, understand the reasoning of sharpening the knife, first paint the wall ads, and then go to run those kiosks to pull the order, a month to get five hundred absolutely no problem, or even thousands are possible, this is those big factories sales section chiefs can not get a high salary.
Shen Tianming felt that his cognition was broken again.
Brush advertising banners? The cost is not higher than sending advertising flyers?
Just spending such a small amount of money and using such a simple method to increase sales by several times?
"Dad, this method is especially suitable for the vast rural areas, just find a place to paint an advertising slogan, it can be seen by people every day, and even many children will follow suit, so that those illiterate elderly people will also remember."
"Now I've arranged for them to go to all the villages and townships in Bing City, and the suburbs of the county to paint it, and the sales in those places will definitely skyrocket as well."
"The kiosks in many places are already going to sell out, so I told them that they only have one chance to order a month before they'll order more and be willing to spend money on pressurized goods."
Bing City but there are millions of townships and rural populations, on average ten people drink a bottle every month, so the monthly sales should be hundreds of thousands of bottles.
Now this point of growth, Shen Qing feels that it is not yet considered an outbreak.
For one thing, because this is summer, is really the sales of liquor off-season, Bingcheng Brewery business is particularly good, every day workers have to work overtime production.
Last year, the beer is still a dollar two it, this summer the retail price suddenly rose to a dollar five, the reason is the rising cost, but still very good sales.
Waiting until the fall, or even winter, is the peak season for liquor sales, especially in the rural areas of the Northeast, sitting on a hot bed, hot pot of wine, stewed a goose, old strength.
Another is that the advertising effect has not yet completely exploded, now although many people know about the strong liquor, but not to the extent that everyone knows about it, and the effect of the strong liquor is not so well understood.
As time goes by, the advertising effect will get better and better, and even through word of mouth, it will also make more and more people want to buy Zhuangju and try it.
The third is that the price of Zhuangju is still expensive for the ordinary people at this time, some people who are accustomed to saving, even if they have a craving for wine, but also just play a catty of one or two dollars of loose wine, save a little to drink a number of meals it.
But by winter at the latest, the sales of strong wine can soar again.
"Dad, do you still think it's wrong for me to let the factory work overtime to produce more now?"
It would take a few more days to get the new equipment back and install and debug it, and that would delay production.
If we don't seize the time to produce more now, there will really be no goods to supply even if there are orders.
Although overtime hard some, but a few days after the new equipment can give those people a few days off to rest, plus the end of the month to give some bonuses, to ensure that those workers will not have half a complaint.
He is now using Bingcheng to give his dad a demonstration of how he should sell wine, and when the production capacity is increased, he can Dali to develop the market in the province, and even the entire northeast provinces.
...
"A few masters have worked hard, don't leave after you're done working for a while, I've booked a table at the Sanba Restaurant, so you all happen to taste our factory's strong wine."
Shen Tianming urged several times, and even gave a gift to the leader of the machinery factory, which allowed him to order the filling equipment to be produced ahead of schedule, and sent over the first time, sent people to install and debug.
He wanted to make sure that the installation and debugging was completed quickly, so that he could start production faster and begin the road of expansion of Zhuangju throughout the province, and even towards the neighboring provinces.
"Don't worry, Mr. Shen, we will definitely complete the installation and debugging for you quickly, and ensure that there won't be any problems at all."
The master who led the team replied very painfully, mainly because just as soon as he arrived at the Oriental Strong Liquor Winery, Shen Tianming gave each person two packages of Red Pagoda Mountain, and also prepared chilled soft drinks for them to drink, and then invited them to drink wine and go down to the restaurant in a while.
They are comfortable, work naturally good and fast.
Someone to watch the master of the machine shop installation, Shen Tianming returned to the office to blow the fan.
"The new filling equipment has finally started to be installed, after it's finished, our production capacity can be increased by up to ten times, and we can finally talk to the provincial supply and marketing agency about orders."
Shen Tianming had a look of excitement on his face, when he resigned from his job and went to the sea, he borrowed money to buy this small winery, he didn't expect that only in such a short period of time, he was going to expand the scale.
From a day of overtime to fill more than three thousand bottles, upgraded to every day each shift can fill tens of thousands of bottles, if three shifts at full capacity, a month can produce more than a million bottles.
The newly ordered brewing equipment, the machinery factory side will soon be able to produce, just when this batch of original brew is depleted now can be picked up.
The vacant land on the west side of the factory, he is ready to build a new factory building, the engineering team are looking for a good.
Even not only Longjiang's provincial supply and marketing agency, the three northeastern provinces of the provincial supply and marketing agency orders, he is ready to talk down.
The goal of this year, is to let the strong wine to occupy the market in the three northeastern provinces, and next year began to expand to the south.
Son is right, a day to earn 10,000 is not worth too happy, next month the sales of strong wine will be able to break a million, perhaps the end of this year, the sales of strong wine will be able to break ten million, profits more than more than a thousand employees of the city winery!
I was thinking about the future, but suddenly the fan stopped spinning.
The factory workers ran over, "Mr. Shen, why is the power out?"
Shen Tianming was also a bit surprised, grabbed the phone on the table and called the power bureau, after saying a few words, his face became extremely ugly.