with the size of suri electronics, they don't care how much the products sold by a small company will sell.
but when a product generates a certain amount of topical heat, it is different.
especially when it's a completely emerging product.
the president of suri electronics is called kentaro hayakawa, who is in his sixties this year.
in the early years, su rui electronics was a company that his father worked hard, and he started as a tv set in his early years.
and their first product was the tv, which sold well in yueben, and then began to expand its business, from radio, to traditional home appliances, then to portable walkman devices, and then to the film and television industry.
but all the fields they enter, they can rank among the leaders in a short period of time, and no one can stop them.
after kentaro hayakawa succeeded his father's company, the development of suri electronics under his leadership was even more rapid.
nowadays, it has become an international giant enterprise, especially in the field of electronics, there are few competitors.
even if they encountered the economic bubble of yueben, the image of them was not as serious as imagined, and it was one of the few large companies that were still good in yueben.
the information on his desk about youxing electronic entertainment co., ltd. is very detailed.
from a few months ago to the first product called the home entertainment computer.
first, the topic of conversation gradually arose in the tokyo metropolitan area, and then expanded to the surrounding area of tokyo, and the popularity of the topic is also increasing.
newspapers and magazines have begun to launch relevant sections, and the response has been enthusiastic.
anything related to electronics will immediately become the object of attention of suri electronics as soon as it causes a topic.
"video games, game consoles, is that what the market calls for this product?" kentaro hayakawa asked.
hayakawa kentaro's assistant stood directly opposite the president, and in the face of the president's question, he immediately replied: "yes, the home entertainment computer should be a gimmick, this thing hardly has any function that a computer should have, the only function is only one: video games." "
"what kind of content is this video game?"
"this... it's not easy to say, but it should be an electronic image that can be manipulated, through specific buttons and buttons. "
he paused, and then the assistant suddenly thought of something, and then added: "by the way, this kind of entertainment has also appeared, but it has not caused too much repercussions, and people still prefer to watch tv shows at that time." "
the world can only be regarded as a game industry depression, and no one has really established the standard of the game industry.
but if you really want to talk about video games, there are indeed some traces.
the assistant said: "president, you can look at the back of the document, followed by a detailed introduction to the so-called video game before. "
after hearing this, hayakawa kentaro turned to the next few pages and saw that it briefly introduced a video game called airplane wars.
it was a video game made in a very rough radar imaging screen, and the display effect was not particularly good, it was said to have been popular in the united states for a while, and then the heat gradually faded, and there was no sign of it here.
"what do you think is the potential of this company's products?" kentaro hayakawa looked up and asked.
the assistant respectfully replied, "the potential is very good, according to our secret statistics, this game console called home entertainment computer has more than 100,000 families in the tokyo area alone." "
"and that's just three months, a startup."
"arrange for people in the r&d department to disassemble their products to see if they are easy to copy."
"it has been disassembled, and the people in the r&d department say that it is not difficult at all, and many of the components in it are even old antiques from seventeen or eight years ago."
kentaro hayakawa's eyes widened slightly.
"something from seventeen or eight years ago?"
"yes, it's quite technically backward, but it's amazing how you've created a popular product."
kentaro hayakawa pondered for a moment and then said in a deep voice, "the low user acceptance of the new category of products is understandable, no big deal." "
then he asked, "so if we make a better product than them, where do we start?" "
"people in the r&d department now think that maybe we can start by raising the hardware standards of game consoles, such as raising the same type of chips, memory and other components to a higher level, which was done in the past for electronics products."
"then let's try it first, make some samples out, and how long will it take to do it?"
"with the strength of our r&d team, it can be done in a week."
"okay, so do it."
at the same time, other companies are also noting the new entertainment products on the market.
in particular, companies that used to run dancing machines or bai qingge were also doing the same thing as su rui electronics.
hopefully, we can get a piece of the pie.
at one of the stores that sells red and white machines, the manager is counting the latest game consoles and game inventory.
"
manager, now our store has more than five hundred boxes of dragon quest, and no one buys it. "as soon as the store manager heard the dragon fighting, his heart immediately ached.
according to the contract, now they want to order game consoles and games must be bundled, and it is up to youxing electronic entertainment to decide how many boxes of game cartridges to give them.
And they don't have any bargaining power.
this is equivalent to the overlord clause, but it is also the overlord clause that cannot be rejected.
but they thought that since dragon quest is not easy to sell, they would simply sell at a reduced price, for example, they would sell it directly according to the cost of dragon quest for 2,500 yen.
it certainly won't cost much.
however, the contract also has clear requirements for the sales price of each game.
promotions can be made to a certain extent, but not less than 10% of the retail price.
it's just that the price is reduced by ten percent, and people who don't like it won't buy it at all.
then, the inventory is backlogged to the present.
if there was a second way to choose, the store manager would never want this suspected brave dragon fight.
"put it in the innermost part of the warehouse, i don't want to see this thing."
"but the store manager, this game is actually quite fun, i bought a box, have not closed their eyes for two days and two nights, but i just don't understand why there are so few people who actually buy it."
the clerk's face was fairy and his face was puzzled.
fortunately, he was young and energetic, and he was able to get up and go to work in two days and two nights, which would have collapsed if he had been a little older.
however, dragon quest is really fun!
"what do you think is good for fun, and you can't buy several boxes of games." the store manager didn't say angrily.
jingle bells.
at this time the door of the shop was opened.
"hello welcome." the clerk heard the doorbell and hurried out of the warehouse.
"hello, is there no dragon quest for sale here?"
~~ The new book period is very important, dodo power stones ~~