Chereads / System: Building A Tech Empire / Chapter 37 - Strategy

Chapter 37 - Strategy

Lin Yun opened the door and let his sister in.

"What's wrong, Sister?" he asked as he sat back down at his seat.

Lin Xue sat on his bed while holding a notebook and pen. "I'm going to register a company and trademarks. What are the names of the company and product?" she asked.

Lin Yun opened a notepad filled with domain names he had registered and said, "Let's start with Cloud Technology and the Cloud trademark. This is the list of trademarks I want you to register, Sister."

Lin Xue leaned over and looked at the names. There were various names—for example, Cloud, Nimbus, Rainmaker, Rain, Aegis, Sphere, Sky, Snow, Starlight, Starforge, Heaven, Gforce, and so on. She couldn't help but look at Lin Yun strangely.

"You surely look ahead," she said. It was clear how farsighted Lin Yun was by these names alone.

Lin Yun shrugged. "I just want to be prepared for everything."

In fact, there were more names he couldn't register yet. He could only do it later when he had enough capital.

"But, Sister, you should take a good rest first. There's no rush," Lin Yun added.

Lin Xue shook her head slightly. "You have no idea about the actual potential of your QuickBooks. You're only selling it to the government, but you've neglected the private sector. These private businesses are our main customers. We have to quickly occupy as much of the market share as possible."

Lin Yun nodded slowly. It was true, as his sister said; there was no guarantee that another powerful competitor wouldn't appear in the following days.

"Well, I'll transfer the money to you tomorrow, Sister," he said with a serious expression.

"All right," Lin Xue nodded as she wrote the names down in her notebook.

A moment later, she handed the notebook to Lin Yun. "This is the plan I am going to deploy next."

Lin Yun looked at the contents and was surprised by his sister's meticulous plan. After establishing the company, Lin Xue would recruit a sales team and have them spread out to major cities around the country to promote QuickBooks, as well as Plant vs. Zombie.

At the same time, she would look for a foreign company to sell the products through their channels. In this era where physical stores were dominant, whoever had more channels would capture a larger market share.

Lin Yun sighed inwardly. Letting his sister manage the company was his best decision. As the saying goes, put the right person in the right job. He wasn't management material.

In the past month, Lin Yun had also read a lot of finance and management books, but compared to experienced people, he was a total novice. His past life experience couldn't help him much in this regard. At most, he could come up with ways to promote his products by copying existing strategies in his past life.

Handing the notebook back to Lin Xue, Lin Yun said, "This is great, Sister. You can do as you see fit. I'll be happy to be a hands-off shopkeeper."

Lin Xue rolled her eyes. "So, this is your true purpose, huh? You want me to work for you like a slave?"

Lin Yun quickly appeased her. "What are you saying, Sister? I'm just not as good as you at management."

Lin Xue curled her lips and changed the topic. "What is your next plan?"

Lin Yun opened Cloud Browser on his computer and said, "This is my latest product. It's called Cloud Browser."

"Browser?" Lin Xue furrowed her brow slightly. She didn't know much about it.

Lin Yun nodded. "It's a program that allows you to access the internet and browse websites," he explained patiently. "Think of it as a window to the world of information."

He opened the Cloud Browser, demonstrating its features. "See, it's much faster and more user-friendly than Internet Discoverer. It also blocks pop-up ads and those annoying toolbars."

Lin Xue's eyes widened as she watched the browser load websites with lightning speed. "I see. It's so much better than that clunky Internet Discoverer."

Lin Yun grinned. "That's the idea. I want to create a browser that everyone enjoys using, a browser that becomes the gateway to the internet for millions of people."

He then explained the importance of capturing market share in the burgeoning internet landscape.

"Right now," he said, "the internet is still relatively new. But it's growing rapidly. More and more people are getting online every day. And the browser is the key to accessing this world."

He leaned forward, his voice filled with conviction. "If we can get our browser into the hands of as many people as possible, we can become the dominant player in this market. We can shape the way people experience the internet."

Lin Xue, always quick to grasp the business implications, nodded eagerly. "I understand. It's like owning the storefront on the busiest street in town. Everyone has to pass through your door to get to where they want to go."

Lin Yun beamed. "Exactly! And with Cloud Browser, we have the best storefront in town. It's faster, more secure, and more user-friendly than anything else out there."

Lin Yun leaned back in his chair, a thoughtful expression on his face. "That's where things get interesting," he said, a mischievous glint in his eyes. "We're not going to charge for Cloud Browser. It's going to be completely free, forever."

Lin Xue raised her brow slightly. "Free?"

Lin Yun chuckled. "Don't worry, Sister. I have a plan. It's all about playing the long game."

He explained his strategy, drawing inspiration from the tech giants of his past life.

"The key," he said, "is to hoard the users. Once we have a large user base, we can monetize it in various ways. We can introduce our own search engine, our own email service, our own online marketplace."

He leaned forward, his voice filled with conviction. "We can create an entire ecosystem around Cloud Browser, a world where people rely on our products and services for their daily online activities."

Lin Xue was surprised. "I see. It's like giving away the razor to sell the blades."

Lin Yun nodded. "Exactly. The browser is the razor, and our other products and services are the blades. Once people get used to using our browser, they'll be more likely to use our other products as well."

"Most companies focus on short-term profits," he said. "They charge for their browsers, or they bombard users with ads. But we're taking a different approach. We're prioritizing user experience, building trust and loyalty."

He smiled confidently. "In the long run, this will pay off handsomely. We'll have a larger user base, a stronger brand, and a more sustainable business model."