"I am too narrow-minded!"
Yuan Mingzhu, who has always been arrogant and, to put it bluntly, has always looked down on others, said.
Everything was fine before Ye Chen said this.
In her eyes, Ye Chen still has a bit of the flavor of a nouveau riche.
But now, all that's left in his eyes is shame.
It's a pity that she had previously complained that the other party's pricing for the flawless cream was rubbish and stupid.
It turned out that the other party's vision was so profound that she could not have imagined it at all. It could even be said that the other party's vision and realm were incomparable to those CEOs she had met before!
Just because the flawless cream is priced at 399, under Ye Chen's words, it undoubtedly laid an unparalleled foundation for the future "national conscience", and left the most important foreshadowing for the image of "national conscience"!
It's very simple. The seemingly low-end price may not arouse any psychological reaction from domestic consumers now, and may even cause various complaints from peers and investors. However, once Yiren Ruxue goes abroad, once Yiren Ruxue's products are priced overseas to match the top products of international brands, then... what kind of public opinion will it be in China?
There is no doubt that Yiren Ruxue will establish a reputation in China as a 'national conscience' that cannot be bought with any amount of money. Not only Yiren Ruxue, but even Ye Chen may be deified.
It is because domestic consumers have been frustrated for too long, because the prices of international brands have always been artificially high for Chinese consumers, and because international brands have been fleecing Chinese consumers. However, in the context that the effects of domestic products are still far behind those of international brands, domestic consumers have to pay for them even if they are angry about the high prices...
On the contrary, the prices of existing domestic products in overseas markets are mostly lower than those in the domestic market, under the pretext of reducing profits to open up new markets and let Chinese products go global. In many cases, the quality of those exported products is even much better than that of domestic products.
In such an environment.
If a flawless cream that sells for 399 yuan in China sells for 300-400 dollars overseas, and a sunscreen that sells for 788 yuan sells for 500-600 dollars overseas, how proud and excited will domestic consumers be? How much status will the four words "Yiren Ruxue" establish in the hearts of domestic consumers?
Again, this will be an effect that no amount of money can achieve!
Of course, all this depends on the fact that Yiren Ruxue's products can maintain their popularity and sales in overseas markets...
But Yuan Mingzhu is not worried about this at all. As long as the effect of beating all competitors is there, she will never have trouble selling!
In an instant, Yuan Mingzhu's eyes changed again and again when she looked at Ye Chen. Since Ye Chen had such a clear mind on the matter of the flawless cream, then...was Ye Chen's response to the previous storm of public opinion about his dark history really that of a brainless, stupid, and trashy person?
At this time, Yuan Mingzhu felt that it was definitely not the case, and her aggressive and complacent criticism at that time made Yuan Mingzhu feel ashamed for a moment!
Although she didn't know why Ye Chen chose such an operation, she was sure that it was definitely not that simple...
It must be said that because of Ye Chen's words, Yuan Mingzhu has benefited a lot from her growth. At least...her pattern and realm will be improved to a certain extent!
Although she was the head of the brand department of Yiren Ruxue in her previous life, and had made great achievements for the brand of Yiren Ruxue, which no one could ignore, don't forget that the time track has changed. In her previous life, Yuan Mingzhu had already gained considerable fame in the industry when she joined Yiren Ruxue.
So for now, Yuan Mingzhu's current height is still a certain distance away from when she joined Yiren Ruxue in her previous life.
Ye Chen never expected that his words would make the arrogant Yuan Mingzhu bow her head.
After being slightly surprised, I felt relieved.
Well, that's a good thing.
"Although profit-seeking is the nature of business, sometimes you can take a long-term view! The backbone of Chinese products has been bent for too long in the international market. It is time for Yiren Ruxue to straighten it up. However, in the domestic market, there is no need to fleece domestic consumers. The flawless cream that costs less than thirty yuan is profitable at 399. Pang Jun also said that the cost of this sunscreen is only a few dozen yuan. At a price of 788, accompanied by huge demand that exceeds supply, the profit that can be created is definitely considerable. So in the domestic market, there is no need to fleece so thoroughly!" Ye Chen said.
"Well, Mr. Ye, I understand!" Yuan Mingzhu nodded.
After that, he suddenly raised another question, "Mr. Ye, your vision is to build Yiren Ruxue into a brand that is superior to those top international brands, but all this must be based on the fact that our products can continue to beat the international brands. We..."
Before Yuan Mingzhu finished speaking, Ye Chen nodded, "I know what you want to say. That's right, if you want Yiren Ruxue to reach the top of the altar, just a flawless cream and sunscreen are far from enough, so it depends on Lao Pang!"
As he spoke, Ye Chen turned his head and looked at Pang Jun. "The reason why I dare to have such ambition is because of the confidence that Lao Pang gave me. He is confident that he can use his research and development to bring down those international noble brands. Based on his ambition, I have this ambition! Of course, if he runs out of ideas, then Yi Ren Ru Xue will also come to an end. I would rather only sell flawless cream and sunscreen forever, and never sell those products with mediocre effects!"
"I'll go back to the lab now!"
Pang Jun, who always plays by his own rules, responded.
The next second, he turned around and quickly left the general manager's office.
If nothing unexpected happens, I will have to stay in the laboratory for a while.
"He..." Pointing at Pang Jun's back, Yuan Mingzhu was stunned. "He is known as a research and development maniac in the circle!" Ye Chen explained with a smile. "Oh!" Yuan Mingzhu said lightly.
Showed absolutely no interest.
Then he said, "Boss Ye, the packaging of the sunscreen will be implemented based on your design. Next, I will ask the brand department to pre-promote the sunscreen online in advance, so as to keep the topic of Yiren Ruxue online!"
"Okay, just take care of these!" Ye Chen nodded.
Yuan Mingzhu continued, "By the way, Mr. Ye, I have an idea about expanding the influence of the Yiren Ruxue brand. I was originally planning to tell Mr. Chen about it. Now that you are here, that's perfect!"
Ye Chen said, "Okay, you say!"
"Mr. Ye, up to now, our Yiren Ruxue still has no physical stores online or offline, which is definitely not enough for building brand influence! So my personal idea is, shouldn't we develop some offline stores? Although the profits that physical stores can generate are insignificant compared to the hot sales online, physical stores are the basic facade of a brand. If you want to increase brand influence, this is an indispensable link!" Yuan Mingzhu said in a serious voice.