Without waiting for Ye Chen to respond.
Falling in the face of Yuan Mingzhu's thoughts.
Chen Yinuo immediately said, "Minister Yuan, I have considered offline stores, but Yiren Ruxue currently has few products. It only has one flawless cream. As for sunscreen, it has just started the application process for production licenses. It will take some time before it is put on the market. Even if it is put on the market, Yiren Ruxue will only have two products. So for now, is it really necessary to open offline stores?"
"Mr. Chen, it is necessary. I just said that offline profits are not worth mentioning compared to the shortage of supply online, but profits are secondary. Expanding brand influence is the most important thing! Even if there is only one flawless cream, it doesn't matter. Our main purpose is to prop up the brand's facade. In addition to limited offline sales, we also take the experience route. We use batches of limited flow to allow consumers to enter the store to further understand the various products and the Yiren Ruxue brand and future plans. At the same time, we provide a small amount of samples so that people entering the store can experience the product effects!"
Yuan Mingzhu's words were not finished yet. "Of course, with the current reputation and efficacy feedback of the flawless cream, it seems that we don't need to go this experience route at all, but in terms of expanding the brand's influence and popularity, this is necessary! Because offline stores maintain a hot flow of people, which is definitely beneficial to our expansion of brand influence and popularity! I think that offline stores should not only be established, but also be clustered with those international big brands, and opened in the most prosperous and golden large plazas!"
Listen to it.
Chen Yinuo was stunned.
Then he looked at Ye Chen eagerly, "Old Ye, look..."
"Mr. Ye, even if we open one, we don't need to open too many at the moment. We can first open them in Jiangzhou and the special economic zones adjacent to Jiangzhou! Then we can expand step by step!" Yuan Mingzhu followed up.
"Well, sure!" Ye Chen thought for a moment and nodded in agreement.
Opening an offline physical store has always been in his plan.
But just as Chen Yinuo thought, he would wait until the products were diversified before going the route of physical stores. After all, he was not worried about the brand influence and popularity, so there was no need to rush.
But now that Yuan Mingzhu has brought it up, he is too lazy to object. Anyway, these are things that will happen sooner or later, so he might as well take it as a way to build up Yuan Mingzhu's confidence.
"Okay, then Mr. Chen, what do you think about this matter?" Out of respect for her status, Yuan Mingzhu still asked Chen Yinuo unnecessarily.
"Since Old Ye has made the decision, then it's settled!" Chen Yinuo smiled softly, "I'll arrange this matter later!"
"Okay, then I'll go back and prepare a few offline branding plans, and then I'll give them to you, Mr. Chen, to decide!"
As Chen Yinuo nodded in response, Yuan Mingzhu took out her phone and took a picture of the sunscreen design that Ye Chen had just drawn. "Boss Ye, I'll save the image of this design first. When the design patent application comes down, I'll start arranging for the brand department to plan and promote it!"
"Hmm!" Ye Chen nodded and smiled.
After implementing all this.
Yuan Mingzhu, who was of capable character, did not stay any longer.
I left the office with a refreshed understanding of Ye Chen.
"Old Ye, I will start applying for the design patent tomorrow. If you hadn't happened to come here today, I'm afraid we would have really decided on the black and gold design bottle!"
In the office where only the couple were left, Chen Yinuo said with a smile, "Have you already thought about how to design the packaging?"
"No, it was just a flash of inspiration! But if it wasn't for the flash of inspiration, I might have also approved of the black and gold appearance bottle!" Ye Chen said vaguely, and then said, "In fact, the appearance of the bottle is not important. After all, consumers don't buy it for the bottle. If there is a better choice, then we must choose the better appearance!"
"No, you are wrong! That's because you lack a certain understanding of women's inner world. There are many female consumers who buy sunscreen based on its appearance! After this sunscreen is launched on the market, there will definitely be some people who buy it for its appearance!" Chen Yinuo said with a smile.
After that, not wanting to talk about this anymore, he turned to ask, "How was your trip to Yanjing? What did Li Yuange say about the chip cooperation project with Jiangzhou Semiconductor Research Institute?"
"She also thinks this project is feasible, but she thinks it would be better to hold a discussion with the chip engineers in the company first, and then decide whether we should cooperate on this project. I agree with her idea!" Ye Chen responded.
Well, this is the safest approach! After all, everyone has their own expertise. To be honest, I'm also afraid that you'll blindly throw money into it on impulse!" Chen-Nuo said.
"Do I look like someone who is so arrogant and self-centered?" Ye Chen joked. "In the past few months, I have been involved in so many fields, and they are all money-burning fields. Think about whether you are arrogant or not!"
Chen Yinuo rolled his eyes at him unhappily, and then changed the subject. "Let's not talk about the floating or not, let's talk about the business. Although I don't know anything about photolithography chips, I also know that the research and development in these fields is burning money. Entering the photolithography research and development is already enough to burn money. If you step into the chip research and development, can our funds support it? Although Yiren Ruxue is regarded as a money-making machine, it is limited by the supply and demand of production, and the revenue is too limited. The production park will not be put into use for at least half a year. Before that, our income is almost fixed, after all, the production is there!"
"There's no need to worry about the funding issue. At worst, you can just apply for a loan from the bank. With Yiren Ruxue's potential, I believe that as long as you apply for a loan, the bank will not only welcome you with open arms, but will also give you the green light all the way!" Ye Chen said with a smile.
"If you use Yiren Ruxue as collateral for a loan to invest in the development of lithography machines and chips, you will be on the hot search and discussed by the whole network!" Chen Yinuo smiled helplessly and shook his head.
"People laugh at me for being too crazy, I laugh at people for not seeing through me. Isn't this a classic saying that has accompanied successful people all the way? Looking at those legendary tycoons, how many of them were understood by the world on their way to rise? Once they are truly understood by everyone, the height of their success will be limited!" Ye Chen said seriously.
"I can't argue with you!" Chen Yinuo laughed.
"By the way, Yinuo, did your mother call you? Did she say she would come to take care of us?" Ye Chen asked slowly, changing the subject.
brush
Chen Yinuo's expression suddenly changed.
The mad anger was evident in her words, "She called you?"