After Ye Chen took the paper and pen that Chen Yinuo found, Yuan Mingzhu's eyes became strange.
Although the brand department is responsible for brand strategy, brand management, image packaging, brand public relations, etc., it does not involve product design and packaging.
Can serve as the newly appointed head of the brand department.
Yuan Mingzhu has unlimited prospects for Yiren Ruxue's second product after the flawless cream, a product that will be powerful enough to dethrone those top international brands.
Therefore, even though the product appearance design was not within the responsibilities of the brand department, she took charge of it, aiming to create a high-end image of Yiren Ruxue starting with this sunscreen.
To this end, she studied all high-end similar products on the market, and finally came up with these product appearance bottles.
But she didn't expect that Ye Chen would reject her idea outright, and it seemed that she would design it herself. As they say, everyone has their own expertise, and she didn't think that Ye Chen could suddenly come up with any unique design.
But how could she know.
Ye Chen didn't even think about it. All he had to do was to move the appearance design of Yiren Ruxue's sunscreen from his previous life over.
In the past, that sunscreen bottle opened an era of product appearance trends. In the end, even the products of top international brands began to imitate it. As a result, domestic products, which had always been labeled as plagiarism and knockoffs, ushered in an era of pride and led the trend of high-end.
So much so that in the past, there was a saying that was recognized by consumers all over the world, that is, in the field of skin care and cosmetics, no matter what international brand it is, if you don't imitate the appearance of Yiren Ruxue's products, you are embarrassed to say that your products are high-end.
Catching the ambiguity in Yuan Mingzhu's eyes, Ye Chen smiled indifferently.
He took a pen and paper and started drawing a picture on it.
Suddenly, the only sound in the entire office was the rustling sound of Ye Chen writing on the rough paper.
At the beginning, Yuan Mingzhu didn't think much of it.
But as the prototype of the pattern came out.
Yuan Mingzhu was stunned.
As Ye Chen described and introduced, this is not only a push-type bottle design, but also a design that can adjust the amount of press-out...
To be honest, neither the push-button design nor the adjustable output size are new designs.
But this is the first time that this technology has been applied to the packaging appearance of sunscreen.
Also, if it was just this design, it wouldn't be enough to surprise Yuan Mingzhu so much.
The key is the silver-gray pseudo-double-layer long bottle body, and the four words "伊人如雪" depicted with wavy patterns, coupled with the four vertical presses on the top of the bottle and the horizontal bottle body, the three-dimensional presentation is really... simply amazing!
"Mr. Ye, have you studied design before?" Yuan Mingzhu asked in astonishment the moment Ye Chen stopped writing.
"I haven't studied design, but I'm quite interested in thinking about some unique designs. Just like before, when I saw these bottles and jars used to store our Yiren Ruxue sunscreen, I felt that something was missing, so some ideas suddenly popped up in my mind!"
Ye Chen explained with a smile, "How about this packaging bottle?
We will definitely have to add some details by then, you can do it yourselves! As for the bottle, let's use glass. It doesn't matter if it's a little more expensive, but based on the price of 788, there will definitely be enough profit margin, so the packaging cost won't be a big deal!"
"Mr. Ye, your idea of pricing this sunscreen is 788, but it has not yet been officially produced and launched on the market, so there is still room for adjusting the price. I thought the price was a bit low before, and now if it is changed to this kind of packaging, I think the price can be appropriately adjusted higher, and there will be no worries about consumers buying it!" Yuan Mingzhu said seriously.
"Yes, I think so too! Whether in terms of performance or appearance, it is enough to beat international brands. Based on this background, it is understandable to raise the price!" Pang Jun echoed.
Yuan Mingzhu glanced at him in response.
Just this one glance made Vice President Pang's heart beat faster for no reason.
Well, I don't know if it's because of embarrassment.
"I know what you said. Of course, those who are willing to pay 788 yuan will not mind paying a little more. Even if we set the price at 1288 yuan or 1388 yuan, there will be consumers who will accept this price! But don't forget, this will also make those consumers who are willing to pay 788 yuan to buy it shy away from the price of more than 1,000 yuan! And the base of such consumers is far higher than the base of those consumers who are not short of money!"
At this point, Ye Chen paused, "In addition, we don't need to rush to create a high-end brand in terms of price. After all, there is room for improvement and upgrading of products. On the basis of 788, if the efficacy data of the next sunscreen can be improved, it will be fine to raise the price of the new product! Another point, for me, the real high-end is relatively global. Our current battlefield is still domestic, so there is no need to rush to create a high-end image at a high price. When Yiren Ruxue goes abroad and goes to the world, that will be the battlefield! By then, whether it is the flawless cream or this sunscreen, the pricing for the foreign market will definitely not be the same as that in China, but will be benchmarked against the real international top products!"
Forehead...
Yuan Mingzhu was stunned.
She didn't expect Ye Chen to have such a layout strategy.
Then, she seemed to think of something immediately.
"Boss Ye, is this what you are thinking about starting with the flawless cream? Let the high-end label of Yiren Ruxue fly in the international market, not the domestic market?"
"Yes, my positioning for Yiren Ruxue is to create our own national brand! I also hope that most people in the country can afford our Yiren Ruxue's products, so the price should be similar, and there is no need to go too far! Although we cannot let Yiren Ruxue's products have a reputation of being low-end, there is no need to match the prices of international brands. After all, the current market is still domestic! After going abroad and facing markets outside of China, we will inevitably need to match the prices of international brands, or even exceed the prices of international brands, so as to create Yiren Ruxue's throne in the international market!" Ye Chen said.
"When I first met with you and Mr. Chen, facing my aggressive words...why didn't you explain?
Thinking of what they said when they first met, Yuan Mingzhu's expression suddenly became complicated.
"There is nothing to explain, because everything you said makes sense. From a normal business perspective, it is completely understandable! To be honest...it's not just you who are questioning me. I'm afraid there are countless colleagues and capital outside who are calling me stupid. I can obviously sell at a high price and have no shortage of consumers, so why do I have to lower my grade by selling at a low price, right?" Ye Chen shook his head and said with a smile.