Cuteness.
The quality of being cute.
It meant something attractive, but that's not really it.
It meant something pleasant to look at, but that's not quite it either.
The closest comparison to cute that I could think of was the term 'adorable'. Something cute elicits a certain feeling and response in you. It makes you want to protect it, but that wasn't all. Seeing something cute also makes you want to squeeze the ever-living shit out of them.
This cuteness aggression could never be more evident than when we arrived inside the store. Petra directly made a beeline to the deeper parts of the place, uncaring for the rest of us.
We followed her in and found her submerged in a veritable sea of plushies inside a pit. She was scooping them up into her arms and squished it so hard that some of them tore open and stuffing came out.