Leo, an internationally renowned movie star, has won countless acting awards since his debut, endorsed numerous brands, and starred in almost every classic work. It would not be an exaggeration to call him the most commercially valuable male star in Asia.

Just a few days ago, he topped several trending topics, causing the microblogging site to crash multiple times.

#Shock! A severe traffic accident occurred in Yanjing, actor Leo involved.

#Actor Leo in a car crash, scene extremely horrific.

#Devastated! Leo pronounced dead after rescue efforts failed.

#New Entertainment Media responds to Leo's passing.

#Leo's memorial service causes serious traffic congestion as fans fill the streets.

That's right, this wave of trending topics wasn't due to a new film or variety show he was involved in, but rather because he… had died.