Han Songlin kept thinking about the future in his head, wondering why the motorcycle companies in China had retreated from the Southeast Asian market. Because of the price wars, the quality of the products had begun to decline; naturally, the after-sales service was also lacking.
Basically, the motorcycles from China were sold directly to local dealers, and as the quality deteriorated, both the dealers and customers were dissatisfied with the Chinese motorcycles.
The island's car companies have also launched low-priced versions of motorcycles. Although the quality is still maintained, the price is slightly higher. Compared to buying junk, everyone will make a choice.
In addition, Han Songlin feels that at that time, the Chinese motorcycle companies only wanted to make a profit in Southeast Asia, so they didn't care about brand building at all.
Han Songlin's head ached a little when he thought about this.
He was not really afraid of the island's motorcycle companies. Fuxing Motorcycle's production costs were definitely lower than theirs, and in a price war, Fuxing Motorcycle could not be said to be invincible, but it was almost the same.
But what about domestic motorcycle companies?
'Why don't we just wipe out those small motorcycle factories?' Han Songlin dared to think about it, but it was not possible now.
Looking at Meng Qingsheng, Han Songlin said, 'In Southeast Asia, the company is planning to set up a company specialising in sales and after-sales service. I hope you can go there. What do you think?'
'Ah, me?'
'Yes!'
Meng Qingsheng pondered for a moment before decisively agreeing, 'Don't worry, boss, I'll definitely get things done!'
'You can use some tactics in Southeast Asia that you can't use in China. But remember, don't get the company involved.'
Meng Qingsheng naturally understood what Han Songlin meant: 'I'll take care of it.'
Compared to the domestic market, the combination of money and power in Southeast Asia is particularly close, and it has even reached an undisguised level.
Looking at Han Songlin, Meng Qingsheng always felt in his heart that Han Songlin was a very upright person. Now it seems that the hearts of people who can be bosses are all the same.
It's very dirty!
Of course, Meng Qingsheng didn't dare to say this either.
Meng Qingsheng went to Southeast Asia again after a short break a week later.
Once he arrived in Southeast Asia, Han Songlin asked Zhou Tong to look after some things for him.
As the daughter-in-law of the Southeast Asian royal family, Zhou Tong was able to leverage a lot of support from the royal family. The sales and after-sales company of Fuxing Motors in Southeast Asia would cooperate with Zhou Tong, with the shares split 50-50.
After talking with Meng Qingsheng, Han Songlin went to check on the production of Fuxing Motors.
In terms of production, costs still needed to be reduced in order to deal with the upcoming price war.
Naturally, reducing costs does not mean sacrificing quality, because that would never work.
If you don't want to sacrifice quality, you can't reduce workers' wages and still make a profit, so there's only one way to go: improve production efficiency.
Reduce production costs with super high production efficiency.
Han Songlin held meetings constantly, demanding that Fuxing Power, Fuxing Precision, and Fuxing Forging all improve production efficiency.
For the production line, if it is necessary to introduce a new production line, then do so.
If the production line can be improved, it will be improved.
After all, the goal is to improve production efficiency, reduce production costs, and ensure production quality.
In November, Fuxing Motorcycle arrived in Southeast Asia.
However, at this time, Han Songlin was not paying attention to this, as he was in the capital.
This time, Han Songlin came to the capital with Xu Lu and the others.
On November 8th, it was once again time for the bidding for the title of 'King of Bidding'.
On this day, it would be decided who would become the biggest star enterprise of the next year.
In a courtyard in the capital, Xu Lu sprinkled some fish food into the fish pond. Watching the goldfish compete for the food, a smile appeared at the corner of her mouth: 'This time, I'm going to bid 99.99 million. If it works out, great; if not, we'll just take other advertising slots on CCTV and increase our advertising on local TV stations.'
CCTV has a great platform, but local TV stations are not without their strengths.
Local TV stations have not yet begun to transmit their signals on a large scale using satellites.
At this time, there are not many TV stations nationwide that transmit their signals on a large scale. There are only nine TV stations on the mainland.
CCTV is one of them, and eight of its channels are transmitting their signals on a large scale.
The other eight local TV stations that are transmitting their signals on a large scale do not have any competitive advantage at this time, and CCTV's dominant position in the TV field is not threatened in any way.
Therefore, at this time, CCTV is the best advertising platform, without equal.
Han Songlin sat on the chair, holding a teacup in his hands, his expression calm. It seemed as if Xu Lu's 99.99 million was just a dollar: 'It's up to you.'
99.99 million!
It should be a sure thing.
At this point, people had already seen the huge communication effect of CCTV advertising, but there were not many companies that could come up with enough money to advertise.
Fule Liquor had seized territory across the country this year and become the liquor company with the highest sales, naturally squeezing the market for other liquor companies.
The liquor market in China is huge, but this size is not infinite.
When the CCTV advertisement bidding was held, Han Songlin sat low-key in the back.
Xu Lu, on the other hand, was like a celebrity, surrounded by adulation.
As the first CCTV champion, people were quite looking forward to and paying attention to how Fule Liquor would quote this year.
Han Songlin saw Kongfu Banquet Liquor, Qinchi and other enterprises.
In the previous life, they were the ones on the stage of CCTV's bid king, and they danced the dance of the times on the entire stage, but they ended dismally under the stage.
At this time, Chinese companies all attached great importance to marketing, thinking that marketing was everything for a company.
Marketing was put first, and no one realised anything about product quality or brand building.
No, someone had already done a good job with product quality and brand building.
For example, Haier.
The bidding meeting officially began, and Han Songlin calmly watched Xu Lu submit the advertising quotation.
After submitting the quotation, Xu Lu sat in her seat without saying a word.
Compared to the discussions of the others, Xu Lu seemed indifferent.
'Kongfu Banquet Wine 67 million, Qinchi 86 million...'
Wow!
As soon as the quotation for Qinchi was announced, there was a shocked gasp from the entire venue.
That's too high.
'Fulvle Wine 99.99 million!'
As soon as this offer was made, the venue fell silent, and it was obvious that the faces of the people from Qinchi Winery had changed.
This time, Qinchi came because it had seen that Fulvle Wine had sold very well across the country this year as the CCTV king of bids.
It wanted to drive a Santana to CCTV and drive out a luxury Audi.
But now, the dream has shattered.
Xu Lu did not get up, waiting for the host's announcement, but she did look at the reactions of those present, and her heart eased a little.
No one would offer a higher price than Fleur.
'Congratulations to Fleur Wines for becoming the 1996 CCTV King of Bidding!'
The King of Bidding had such a huge effect that CCTV kept promoting it, unlike in the future, when CCTV stopped promoting it.
In fact, the CCTV King of Bidding was not a good title.
If you look at the companies that won the title, many of them went bankrupt.