At this time, whether they wanted to or not, the audience burst into prolonged applause, which showed the influence of the King of Advertising. Xu Lu smiled and got up, giving a slight bow to everyone.
Next, the advertising bidding continued. Apart from the bidding for prime advertising slots, CCTV also had other advertising spaces.
These had to be completed through bidding.
Xu Lu struck again and won an advertising slot in a not-too-popular time slot. This advertising slot was not needed by Fule Liquor, but was won for Fuxing Industry.
Does Fuxing Industry need to advertise?
Naturally it does.
Fuxing Industry's motorcycle production officially reached 42,000 units in November, and in addition to motorcycles, Fuxing Industry's heavy trucks and light trucks also need to be advertised.
It's also a good idea to choose an unpopular advertising time slot and promote it.
Fuxing needs to strengthen its own brand effect, and advertising is part of brand promotion.
The most important part is still the quality of Fuxing's industrial products.
After the investment promotion ended, the heads of several companies gathered around. Kongfu Banquet Wine and Qinchi did not get the desired bid this year, but they also got other advertising slots on CCTV.
Jiang Tanghua's tone was full of exclamations. Kongfu Banquet Wine is considered one of the earliest wineries in China to have realised the role of advertising.
Since 1992, it has been constantly opening up the market through advertising.
But it can also be said that success and failure also lie in advertising!
Unexpectedly, in the southwest region, there is another wine enterprise that is even better at advertising, and the advertising of Fule Wine Industry is really well done.
Kongfu Banquet Wine has a story, and so does Fule Wine Industry.
'Congratulations, President Xu!'
Xu Ludan's eyes narrowed slightly as she laughed lightly, 'Director Jiang, you're too kind. I was going to give up on being the bid king this year, but I never expected everyone to love it so much that they gave up the bid king position.'
What Xu Ludan said was the truth!
But to the people listening, why did it sound so uncomfortable?
The director of Qinchi in particular gritted his teeth even more.
The price had been reported to be 80 million, which was already a sure thing, so why not report it as more?
Qinchi did not win the bid this time, but they did get other advertising slots on CCTV.
But in their hearts, there was always some reluctance. The other party was also determined to increase their advertising investment.
If not CCTV, there are still other TV stations, newspapers, and so on.
Next year, we must win the bid. It's only 100 million.
I'll pay 200 million next year.
Han Songlin quietly watched Xu Lu acting like a show-off. This remark felt a bit like killing someone's heart.
But that's just how it is in the business world.
'You must be Han Dong of Xinghai Group, right?'
Just as Xu Lu was thinking that this was not a good thing for her to do, he saw someone come over to say hello. Han Songlin's eyes filled with a trace of doubt. Who was this person?
'You are?' To be honest, Han Songlin had been sitting in this hall for a long time. He had seen many people turn their heads to look at him, but none of them had come to say hello.
No one knew him!
As for looking at Han Songlin, the main thing is that, among the crowd, Han Songlin feels a bit like a crane among chickens.
At a glance, the gaze naturally draws attention to Han Songlin.
'Haha, I'm Hu Jianan, the general manager of Anheng Group.'
Han Songlin's mouth corners curled up in a smile, and he took the initiative to extend his hand, saying, 'So it's President Xia, my respects! I wonder, what kind of business does Anheng Group mainly do?'
'We mainly make sanitary napkins!'
'Sanitary napkins?' Han Songlin was a little surprised. He never would have thought that Xia Xingguo actually did this.
It's not that he looks down on it or anything.
It's just that Han Songlin really doesn't know anything about sanitary napkins.
Liu Yuyan uses them, but she would never say for Han Songlin to go buy them, and naturally she would not discuss with Han Songlin which brand of sanitary napkins is good and so on.
At that time, the Chinese people were still very shy.
For example, in the Fumanduo supermarket, there was a row of sanitary napkins on display, and basically no men would pass by there.
If a man stopped there for a moment, he would attract strange looks.
Although he was surprised, Han Songlin quickly figured it out.
It was not unusual to meet all kinds of Chinese companies at the CCTV advertising auction.
'I see that President Xia has already obtained an advertising position, right?'
Xia Xingguo smiled broadly: 'Well, I got one, so it was worthwhile.'
'Then, congratulations!'
'If congratulations are in order, I should be congratulating you instead. Fule Liquor has won the CCTV King of Bidding for two consecutive years.'
Han Songlin's face still beamed with a smile, but his gaze was slightly downcast. This person seemed to know a lot about him!
But he knew nothing about him.
That was not normal.
His fingers lightly pinched and then relaxed again.
Han Songlin said doubtfully, 'President Xia, usually, I'm quite low-key. I don't know, where did you learn about me?'
In the outside world, Han Songlin has never made any public appearances.
For example, when a leader comes for an inspection, Han Songlin will go with them, and they will say hello to the camera crew in advance, asking them not to film Han Songlin's face.
Xia Xingguo paused for a moment. If he were to say that he knew Han Songlin from somewhere, there would be a way to explain it.
'I saw your photo in President Zhang's office.'
Han Songlin was a little unsure: 'Zhang Menglan?'
'Yes, it's Zhang Menglan, the general manager.'
Hu Jian, Anheng Group, Zhang Menglan, everything seemed to be connected like a thread.
Zhang Menglan had influence on Hu Jian's side, and Han Songlin knew that.
But Han Songlin did not deliberately try to find out what Zhang Menglan was actually doing.
Sometimes, it's better not to know than to know.
Curiosity killed the cat. Sometimes, it's better not to be too curious.
'What is your relationship with Zhang Menglan?'
Xia Xingguo: 'President Zhang has helped us in the development of Anheng and holds some shares.'
Xia Xingguo is quite grateful when it comes to Zhang Menglan.
Zhang Menglan invested money, but left the management of the company entirely to Xia Xingguo.
As a joint-stock company, Xia Xingguo's ability to hold onto his position is inseparable from Zhang Menglan's support.
'I see! I wonder, what is the name of the sanitary napkins that your Anheng Group makes?' Han Songlin thought, did Zhang Menglan invest in Anheng because Anheng makes sanitary napkins?
Does this mean that she feels at ease only when she uses sanitary napkins produced by her own company?
'At present, we mainly have two types of sanitary napkins, namely Anle and An'erle.'
Han Songlin frowned slightly, as if he had heard of these two brands before.
'The sales situation is not bad, is it?'
Xia Xingguo looked pleased with himself: 'Not bad at all. In the domestic sanitary napkin market, we now have the largest market share.'
'Amazing!' Han Songlin's expression of admiration was sincere. No matter what industry it is, being number one in the country is amazing.
The market in China is really too big, and being number one means a lot.
Han Songlin and Xia Xingguo's conversation turned to Zhang Menglan, as she was the only person they had in common.
'President Zhang is amazing, a heroine who is as capable as any man, and is known as the richest man in Hu Jian.'
Han Songlin was a little surprised. Was Zhang Menglan really that impressive?
What usually impressed Han Songlin when they met was Zhang Menglan's childlike demeanour.