Liu Jiayao watched Li Bisheng speak eloquently, painting a beautiful picture of the future, and she couldn't help but be moved.
Qinglan Cosmetics was constrained by its initial brand positioning and had always hovered in the low-end market. Sales were there, but profits had always been relatively low. Liu Jiayao had always wanted to lead Qinglan Cosmetics into the mid-end market, but was limited by sales channels, as well as the initial positioning image that had already formed in consumers' minds. Of course, a critical issue was also financial strength—Liu Jiayao's idea had not been realized because of these constraints.
If she really were to cooperate with Li Bisheng, joining forces with Li Fang Cosmetics' sales channel platform, and leveraging the financial and research strengths of both companies, it was very possible for Qinglan Cosmetics to successfully break into the mid-end market.
