Competing for traffic certainly wouldn't beat Douyin, but Douyin inherently has one major weakness—its low level of entertainment and extremely strict management control. They play it too straight-laced.
Therefore, there's plenty of room for survival, and a solid base is guaranteed.
The traffic from the entertainment betting market isn't as valuable, with a lower conversion rate, but the upside is that one's own traffic is completely under control. Unlike Douyin, whoever is hot, Zhang Yiming will limit their flow. This big brother really fears being held hostage by influencers.
Su Huai couldn't possibly pin all his hopes on Douyin; even if he could get a share of ByteDance's stock, he couldn't change Douyin's overall strategy. So, he had to place his foundational platform elsewhere, diverting flows on the same frequency.
