A rental advertisement for 4 US dollars was a carefully considered price by Dean. Frankly speaking, it isn't high, but it is very appropriate for Cleveland.
After all, it is not a big city like New York or Los Angeles; in terms of the cost of living, Cleveland is still a bit lower than them.
Although the price of a single advertisement is low, the advantage lies in the steady income. The advertisements on Price's List are different from traditional TV commercials.
For example, if Cheap Rent were to advertise on television, the target would be the "Cheap Rent" brand itself.
But Price's List registers each property individually, one advertisement for each apartment, directly corresponding to one another.
Jerry, who is in charge of several communities, has a total of over 500 properties; even if only half of them need advertisement, that would still amount to an income of one thousand US dollars.
