"Nothing at all?" Hayakawa Uejito frowned.
"That's right," Eden nodded. "Gamestar Entertainment hasn't shown any reaction this time. I strongly suspect they're up to something big again, but unfortunately, no matter how much money we spend, we can't get any more detailed information."
It's widely known that Gamestar Entertainment is preparing to develop a new game console.
However, at this point, no one knows whether they are planning to develop a handheld or a home console in the short term.
In terms of profit margins, a home console definitely has higher profit margins.
On average, a game for a home console can sell for about $60.
While handheld games sell for a bit less, around $40, as a sort of compromise; the general price hovers around $40.
But in reality, the manpower and resources invested in handheld and console games are not too different.
So, in terms of profit margins, home consoles obviously have some advantages.
However, Gamestar Entertainment has always been a company that doesn't follow the usual path.
Whatever reaction they have won't be surprising.
This is also a headache for Hayakawa Uejito.
In fact, at this time, Hayakawa Uejito released two brand-new game consoles to see what Gamestar Entertainment's trump card is.
This time, he is ambitious, and he even has a backup plan.
If Gamestar Entertainment makes a strong move, he can immediately bring out the backup plan. The handheld can be enhanced with external hardware modules to improve performance, and some originally planned hidden features can be revealed.
For example, the handheld can play exclusive disc-based entertainment content, expanding beyond just gaming content and adding multimedia appeal. This multimedia functionality can also interest users beyond just gamers, indirectly converting them into users of their products.
Similar expansion peripherals are also available for the home console.
So far, Gamestar Entertainment's GS1 motion sensing function has gradually matured, but it hasn't generated much impact. However, Hayakawa Uejito believes this could eventually become a commercial point, but for now, there are still some unknowns about motion sensing, and he's not sure which direction to develop the games.
Now, it seems that some of Gamestar Entertainment's motion sensing sports games haven't received much response either, suggesting that motion sensing sports games may not be a successful path.
So, he wants to wait for Takayuki to make the first move before taking action himself.
Unfortunately, Gamestar Entertainment seems indifferent, which somewhat resembles actively making a move, only to have the opponent dodge effortlessly, refusing to engage.
But Hayakawa Uejito will never be complacent.
Based on the experience of competing with Gamestar Entertainment several times before, Takayuki is definitely holding back some big moves.
The calmer things seem, the more cautious one must be.
Hayakawa Uejito said, "It seems they've decided to announce their new product at the Consumer Electronics Show. It's regrettable. I thought I could get them to leak some information early through some provocative tactics."
Eden grinned and said, "Actually, it's fine now. Our response has been great. Even if Gamestar Entertainment has some big move, we might not necessarily be inferior to them."
Hayakawa Uejito nodded. "That's true. We are definitely not inferior to anyone in terms of technological prowess."
However, Hayakawa Uejito couldn't shake off his inner unease.
He really wanted to know the current situation of Gamestar Entertainment.
According to his inquiries, the employees of Gamestar Entertainment are busier than ever before.
They must be preparing something.
But waiting for the opponent to make a move is agonizing.
Meanwhile, there's a lot of heated discussion on the internet.
Some of them are loyal supporters of Gamestar Entertainment.
"I think gameplay is more important than graphics. And our GS1 game console isn't much worse than that PNF in terms of gameplay. Besides, our GS1 has so many games."
"Please stop deceiving yourself. According to reliable sources, Suirui Electronics' latest PNF game console is equipped with the latest true 64-bit chip and an octa-core processor. The graphics processing is also top-notch for this period. No matter how you look at it, GS1 definitely can't match PNF in terms of graphics."
"That's right. And PNF uses the latest disc technology, which can allow games to reach a capacity of up to 20GB. Just imagine how amazing games with this capacity can be. Look at the latest Sun Knight: Future graphics; they're truly top-notch."
These people are basically focused solely on graphics.
And at this time, because of excellent graphics, many non-gamers have also been attracted.
Sometimes, when graphics are exceptionally beautiful, they can become a powerful tool for expanding the gaming market.
Many people are genuinely interested in games just for the graphics.
A hyper-realistic world, a game world you can manipulate at will, this charm is unparalleled.
"Oh, by the way, Gamestar Entertainment also has plans for a new game console, and it's obviously been in development for a long time, just not announced yet."
"Heh, this kind of promotion is already so common. If there's no physical appearance, we consider it fake news."
"Darn it, can't you just hold out some hope for Gamestar Entertainment?"
"Sorry, but Suirui Electronics is really impressive this time. Just based on those game graphics, I want to play. Anyway, I would at least consider spending money on the PNF game console first."
There's a lot of heated debate online, seemingly forming a natural opposition camp.
And this time, because non-gamers have joined, most of them don't know much about the games themselves; they're mostly drawn in by Suirui Electronics' exquisite graphics and then, with trust in the Suirui Electronics brand, naturally feel that Suirui Electronics is superior.
To outsiders, it seems to be the case.
Compared to the much larger external group, the player base that barely broke the tens of millions before is really nothing.
The same is true in the US market.
Many people used to love Gamestar Entertainment's games.
But unfortunately, Suirui Electronics' future unveiling event was really too successful, and these players with little loyalty quickly joined Suirui Electronics' camp.
Players are picky; they always want everything to be perfect, with good graphics and fun gameplay, without missing anything.
And this time, Suirui Electronics made a very bold move.
Billions of dollars have been invested in game console and game development costs, and even more cannot be spared for promotion costs.
And the US is the main battleground for Suirui Electronics this time because players here are more easily persuaded by game graphics.