Chapter 356 Silenced Gunshots
Because they had to go back to work, Jiang Zhenghong and Yuan Youqin did not stay in Linchuan any longer and took a bus back to Jeju that afternoon.
However, the relatives in Linchuan were not idle during this period. They called one by one to ask about their well-being.
"Lin Dehuai called and wanted Jiang Qin to ask Lingling about her work."
"Don't bother him. He has been busy enough these days. He just sent us off and went back to the office. How can he have time to worry about this? Besides, he is not a real relative. Jiang Qin might as well take Nanshu out for a walk."
Hearing Yuan Youqin say this, Jiang Zhenghong nodded, but decided to find a weekend to talk to his son about it.
However, they didn't see their son go to class in the two days they were here. Does it make a difference to him whether it's on the weekday or not?
Yuan Youqin couldn't stand the stingy look of her relatives in Linchuan, but she was right in saying that Jiang Qin was indeed very busy in the next few days.
On October 10, the number of registered users on Zhihu had exceeded five million, and the speed has been increasing. In addition to popularity and verticality, the main reason is that Zhihu's core community function has been built.
Animation, games, star chasing, technology, beauty, comedy, animation, novels, emotions, social hot spots, and sand sculpture videos.
After a year of layout, Zhihu's community environment has been enriched to meet the daily entertainment needs of all college students.
In addition, the million blogger plan has also successfully brought a wave of "registered users are content contributors" creation craze, built the 1.0 version of the self-media field, and gradually led the new way of playing in the Internet community.
Hui Huizi who loves to eat sugar, Mr. Cao who is ordinary, Hello weekend, Miaomiao Ruyan, Sister Gossip, Sister Beauty, I just love watching cartoons...
Hundreds of creators from colleges and universities across the country shined brightly, bringing Zhihu's freshness and fun to an unimaginable height.
2009 was indeed a year of explosive development in the Internet industry, but most companies that were new to the Internet field were crossing the river by feeling the stones, and had no in-depth thinking about the development direction and audience areas.
At this stage, Zhihu can be said to be leading the trend and gaining momentum.
College students who have just experienced how exciting the Internet world is have never seen this, and they are addicted to it and forget about food and sleep.
In addition to the update of the student recommendation system, most college students in areas that have not been promoted have also been influenced by their old classmates and began to spontaneously become Zhihu users.
I don't know who proposed it, anyway, in a very accidental period of time, someone suddenly began to call themselves "Zhiyou".
"Are you a Zhihu friend?"
"Oh my god, what a coincidence, you are also a Zhihu friend?"
Thus, a special small group popular among university groups and relying on the Zhihu forum was born invisibly.
Every month, Dong Wenhao would submit some hot topics on Zhihu to Jiang Qin, on the one hand to control the content direction of Zhihu, and on the other hand to guide the topic in the later stage.
When Jiang Qin saw the popularity of the topic "Zhihu friends", he raised his eyebrows and sat in the boss chair and pondered for nearly ten minutes.
Dong Wenhao didn't know what the boss was thinking about, and he had been standing by, and then he heard Jiang Qin suddenly say, help me call Tan Qing and Shengshi Advertising Factory.
Two days later, the event posters about the "Zhihu offline social gathering" entered university towns across the country.
Everyone gets together, sings karaoke, watches movies, chats and brags. All expenses are borne by the branch stations near various university towns. In addition, everyone who attends the social gathering gets a customized "friend" T-shirt and exclusive badge.
The only thing the friends have to do is to post photos of the social gathering in their space.
This actually doesn't require the branch staff to pay. Many people have posted dozens of space messages after attending the gathering.
"Today I attended an offline gathering organized by Zhihu. Zhihu friends are very interesting and talk nicely..."
"The Zhihu T-shirt is very beautiful, and it also comes with an exclusive badge. I will wear it tomorrow to see how many Zhihu friends I can meet."
"Thanks to Zhihu. I have not been good at making friends in recent years. I have only dared to express my inner feelings online, but I didn't expect that online friends can also enter my life."
"Fuck, my male god is also a Zhihu friend, and he is a fool!"
"At the Zhihu gathering, I met my ex-girlfriend and found that she understands me the most. No wonder we are so happy to interact online."
Tan Qing was actually a little confused when he received the task. He thought to himself why the boss was so generous this time and actually invited thousands of college students he didn't know to eat, drink and have fun.
As a result, not long after the gathering ended, the technical team found that the registration curve of the forum was like taking an aphrodisiac, and began to soar unprecedentedly, so that the server purchased by Jiang Qin instantly faced a huge challenge.
In late October, Zhihu's registered users approached eight million, and the number of page views on that day reached 90 million.
After official promotion, the name Zhiyou began to resound throughout the forum, and also became the most popular buzzword among college students.
On October 18, an art school in Kyoto was going to hold a public exhibition, and called Dong Wenhao.
On the same day, a professor who specializes in college speeches also called Wei Lanlan.
On October 19, a cos exhibition in Kyoto...
On the same day, a one-month cultural exhibition festival...
Some fast-moving consumer brands, sporting goods, educational institutions, job search websites, travel agencies, investment institutions... also began to call frequently, hoping to cooperate with Zhihu.
You want to ask how much advertising fees Jiang Qin earned during that period? I don't know, a lot.
However, these things are equivalent to gifts for Jiang Qin. What really satisfies him is the current number of users and stickiness of Zhihu.
2009 was indeed the best time to join the Internet industry, but there were not many who could achieve such explosive growth as Zhihu. So this campus website began to gain fame, gradually entered the public eye, and was seen by more and more people.
"The founder of Zhihu has done a deep study of the Internet and understands user preferences very well, which is very fatal."
"If you study this website carefully, you can see that its basic framework was built at the beginning, which means that the current Zhihu is what the founder wanted to achieve at the beginning."
"Don't think this is a simple thing. In fact, it is very difficult to determine the focus before starting."
"Why? Because the popularity of the Internet is uncontrollable and unpredictable, but now, someone is using his own ideas to guide the popularity of the Internet."
"Can you imagine a farmer deciding which day it will rain and which day it won't rain before sowing?"
"Yes, the monetization ability of this website is indeed very poor, which is worrying, but if he can focus on this field, he will definitely be the first stock in the future college student social field."
In late October, cold air hit, and the temperature began to drop across the country, but the heat of Internet topics remained unabated.
Because Zhihu has entered the public's field of vision like a hot knife through butter, an Internet expert also expressed his views on Zhihu on the headlines of the entrepreneurial section.
There are also some reports about Zhihu in other related newspapers.
For example, some reprinted Zhihu content and analyzed why this website is favored by college students. For example, Zhihu is always cited when listing college students' entrepreneurial projects.
There are also some people who got the news from nowhere and clearly sorted out the context of Zhihu from its inception to the present. Some things even surprised Jiang Qin and made him wonder if it was true.
However, some people think that it is unlikely that a sophomore student can create such a website. This is probably just a gimmick.
Because of its popularity and the fact that Zhihu is becoming more and more popular, many media hope to interview Jiang Qin.
Face-to-face offline interviews are best. If there is really no time, telephone interviews are also acceptable.
If Jiang Qin followed his previous philosophy of hiding to get rich, he would not accept these interviews, because the longer he hides, the safer he is. But this time, Jiang Qin did not hide anymore, but actively responded to these interview requests.
It is already the end of October, and the weather is getting colder. In two months, 2009 will become the past, and 2010 will come.
At this juncture, Jiang Qin wants to use Zhihu to attract the public's attention and lay the groundwork for the promotion of group buying.
"Mr. Jiang, what is your purpose for Zhihu?"
"It is to provide college students with a free environment for conversation and to make making friends a simple thing."
"Does Zhihu meet your psychological expectations now?"
"It not only meets my expectations, I think it has even exceeded my original imagination."
"Why do you say that?"
"I am the one who determines the framework and builds the platform, but the wonderful content and hot topics are all completed by all the "friends". Sometimes I am really surprised that contemporary college students have so many endless talents."
"What is the future development direction of Zhihu? Can you reveal it?"
"I hope that the existence of Zhihu can make the lives of college students more diverse and make making friends more extensive. This is the original intention and direction that Zhihu has always insisted on and will not change."
Around the Frost Descent Day, everyone in 208 sat around in the office, watching the interview of Jiang Qin by Focus News, and made a sound of admiration.
You know what, the boss looks really photogenic in his suit and tie. He must have bribed the makeup artist.
On the other side, under the instruction of Zhang Baiqing, these interview clips began to be played in the cafeteria again.
In the ordinary year of 2009, Jiang Qin's name seemed to be everywhere in Linchuan University, but if someone paid attention, they would find that some things began to change.
At the beginning of this year, everyone would say that Jiang Qin was the one who founded Pintuan, but before the end of the year, everyone's introduction to him became the one who founded Zhihu.
At the same time, Wei Lanlan - Pintuan Business Department - Zhihu First Station Marketing - Linchuan Local Brand Line is also not idle.
Jia Duoji has developed the personality of "hot pot companion" and "anti-fire herbal tea" in college, and is currently running TV commercials, and Kangmailang has gradually occupied the college student market with the path of "upgraded equipment, large quantity discounts".
In fact, many brand owners do not pay much attention to the student group, because in their eyes, the consumption capacity of this group is still very low. That is why the first shot of market seizure is so lethal, but it is as silent as if it is equipped with a silencer.
However, some supply chains that are not at the end have gradually begun to show signs.
"Brother Wang, I'm here to deliver again."
"Xiao Li, please bring more boxes of Kangmailang's upgraded packaging next time, and less other brands. And that instant noodles, replace them all with a bucket and a half of Kangmailang's braised eggs."
"Oh, okay..."
Xiao Li, who is responsible for delivery, took out a memo and hurriedly wrote down the requirements of the campus convenience store owner. He was very skilled. There was no other reason, but the previous supermarkets and retail stores also made such requirements, and he had become proficient.
In addition, Xitian, Heli Lao, Green Pepper Grilled Fish and Burger King are also working hard to open stores around the university town and then carry out joint marketing.
Drinking milk tea will give you coupons for three other stores, and eating hot pot and grilled fish, you can also choose Xitian-flavored lemon tea, Kangmailang iced black tea, and Jiaduoji.
In addition, they have put a membership card called "Xihanheqing" on the shelves in every university town business district, one card for four stores, and there will be free activities from time to time.
According to the recollection of a junior student, when these four stores just opened, the whole street was full of queues, squeezing other businesses, especially Xitian's rose taro, which was sold like crazy, and some students even started to become scalpers, specializing in selling queue numbers.