Chapter 329 I Am A Younger Brother?
On Sunday evening, Jiang Qin planned to have a dinner with the cooperative enterprises participating in the first stop marketing, and chat about the marketing arrangements in the future.
He had been to Longkai Hotel too many times and was tired of the food. In addition, he had not been to Juxianlou for a long time, so he specially chose the place for the dinner. After all, there were not many people coming this time, just a few business owners from the first stop, so it was enough to open a large private room.
However, just after arriving at Juxianlou, Jiang Qin heard a call before he had time to look at the box number.
"Junior."
Following the voice, Jiang Qin turned around and saw Ye Ziqing walking towards the next box. She was followed by a woman and two men of similar age. They should be having a dinner with friends: "Senior Sister Ye, are you here too?"
Ye Ziqing smiled faintly: "Yes, I'm having a gathering with friends on the weekend."
"We met here last time, what a coincidence."
"Yes, I came here for a social event last time and got a little drunk. Some of the things I said were inappropriate. Don't take it to heart."
When they first met in Juxian Building, Jiang Qin had not yet developed group buying. Ye Ziqing taught Jiang Qin in the tone of a senior not to limit his vision to Linchuan. When Jiang Qin refused, he couldn't help but give a short-sighted evaluation.
But after just three months of not seeing each other, the other party single-handedly promoted the establishment of the Linchuan Business Group, became the leader of Linchuan, and gradually promoted Zhihu across the country. Ye Ziqing was convinced of his means and abilities.
For the sake of her family's business, she has been drinking and socializing constantly, and has met many young talents over the years.
But even those who come from a good family, have a high degree of education, and even have many family connections can't do what Jiang Qin is doing now.
Ye Ziqing is not a person who believes in talent. She always thinks that there may be a master behind Jiang Qin, but Professor Yan told her that Jiang Qin is just a child from a dual-income family and has no contact with any business people.
From that day on, Ye Ziqing began to believe that talent is better than people.
But ability is ability, and vision is vision. Regarding the fact that group buying stopped in Linchuan, Ye Ziqing's evaluation of Jiang Qin is still not enough vision.
This may be the disadvantage of his being born in an ordinary family. A person's ability can be brought with talent, but the circles and people he contacts are too low-end, and he can't have a broad vision and keen insight after all.
"Are you here alone? Let's eat together." Ye Ziqing suddenly made an invitation.
Jiang Qin looked at the time and found that there was still half an hour before the agreed time, so he nodded: "Okay, I just want to talk to Senior Sister Ye."
"This way, please."
"Thank you."
Seeing Jiang Qin walk into the box, the other two men and one woman who had already sat down couldn't help but be a little surprised, but didn't say anything, just chatting about their own things.
Jiang Qin and Ye Ziqing didn't talk about any business matters. The main topic was Linda, such as which building was demolished, which building was built, what place was changed, which professor of the School of Finance retired, etc.
Why not talk about business?
For Jiang Qin, he doesn't need Ye Ziqing at this stage, so there is no need.
For Ye Ziqing, she has already determined that Jiang Qin will not promote group buying, and she has no interest in Zhihu at all.
"Ziqing, so you like girls of this age?"
At this moment, the girl next to Ye Ziqing suddenly spoke. She had flaxen wavy hair and a Hermès handbag next to her. She looked like a rich woman from a wealthy family.
Ye Ziqing coughed, "Don't talk nonsense."
"Isn't it? I've never seen you take the initiative to chat up with boys before."
"Jiang Qin is my junior from the same school. He is a sophomore this year and is also starting a business."
After Ye Ziqing finished speaking, he looked at Jiang Qin, "Junior, this is my best friend Liu Yin. She is a little bit shy. Don't mind."
Jiang Qin showed a very polite smile, "It doesn't matter. Senior Sister Ye is so beautiful. I can be mistaken for a lover. It shows that I am handsome enough. I feel quite honored."
The focus of Boss Jiang is the second half of the sentence. I am handsome enough! I am Yanzu!
But the key point Liu Yin heard was the first half of the sentence. He praised Ye Ziqing for her beauty: "Junior, you have good vision. You are so young and you want to be with a rich woman?"
"Being with a rich woman can save you a lot of detours. My biggest dream in life is to be with a rich woman."
Liu Yin didn't expect him to say it so nakedly and directly. She couldn't help but be stunned: "It's not easy to live on a gigolo. I advise you not to have too many unrealistic ideas. A college student, young, with hands and feet, can't do anything."
Jiang Qin nodded: "It's not easy to live on a gigolo. I know that you will be taken advantage of. I know it well."
"You really want to be with a rich woman. You are so shameless."
"???????"
Jiang Qin raised his eyebrows and thought to himself, I thought I met a confidant, why was I ridiculed again?
Liu Yin turned her head and looked at the boy on the left: "Zhang Feng, you have a competitor."
The boy named Zhang Feng smiled slightly: "College students should study hard and don't think about those things."
In fact, Liu Yin asked Ye Ziqing out this time to match Zhang Feng and Ye Ziqing. They are all of the same age, already 28 or 29 years old. Although wealthy families don't get married too early, they all have a boyfriend.
Ye Ziqing is an alternative among them. She has never had a boyfriend and doesn't socialize with boys. Her family is also anxious, so they asked Liu Yin to help match them up and see if there is anyone suitable.
If others don't know, Liu Yin knows it too well. In the circle they play together, there are many people who like Ye Ziqing. Zhang Feng is the one who persists the longest. In her opinion, Zhang Feng is also the one who is most suitable for Ye Ziqing.
So, when they saw Jiang Qin and Ye Ziqing talking happily, the two of them couldn't help but frown a little.
Especially when she heard Ye Ziqing say that he was "starting a business", Liu Yin's vigilance became even higher. Aren't there many cases now? Young guys are hanging out with rich women, approaching them actively, asking about their well-being, and then lying about starting a business to cheat them of money and sex.
"Brother, did you hear that? Listen to your brothers and sisters. College students should study hard and don't have any crooked thoughts."
Liu Yin felt that the other party was just a silly brother who loved to daydream. He made the identities of his brothers and sisters clear as soon as he opened his mouth. Calling others brother in this tone was actually no less than a kind of ridicule.
Ye Ziqing was drunk. He thought to himself that you guys just hang out in bars and race cars all day long. Do you really not read any social news? Brother...
She was about to explain, but there was a sound of footsteps on the stairs. A group of Linchuan entrepreneurs who were invited came upstairs. They were all dressed in suits and leather shoes, talking and laughing, and called each other "X Zong" and "X Zong". They were full of momentum and attracted a lot of attention.
Liu Xiliang from Burger King was stunned when he passed by this box: "Yinyin, why are you here?"
"I'm going to have dinner with Ziqing, Dad, why are you here too?" Liu Yin was also a little surprised.
"I'm here for a dinner party. Oh, why is Mr. Jiang here too? Do you know my daughter? What a coincidence!"
Jiang Qin immediately waved his hand: "No, I don't know him. This is our first meeting."
Liu Xiliang looked at Liu Yin with some disappointment: "Then let me introduce him. Mr. Jiang is our family's partner. Yinyin, you...you have to call him uncle."
"???????"
Liu Yin turned her head and glanced at Jiang Qin, her eyes a little dazed, not quite understanding what kind of development this was.
In fact, Liu Xiliang's uncle arrangement was very accurate, because the brand promotion depends on Jiang Qin, and he dare not take advantage of the seniority. Jiang Qin is a little younger than his daughter, but you can't make them equals. If they are equals, Jiang Qin will have to call him uncle, right?
Jiang Qin stood up after hearing the voice: "Forget it, let them talk by themselves, let's go next door and talk about the later marketing."
"Okay, Mr. Jiang."
After Liu Xiliang finished speaking, he looked at Liu Yin: "Don't hang out outside all day, stay here honestly, and go home with me after dinner!"
Let us a group of children? Liu Yin didn't hear what her father said, her attention was completely on Jiang Qin calling them children, then she turned her head to look at Zhang Feng, and found that he also felt a little bit stuck in his brain, and his mouth opened and closed for a long time, but he couldn't spit out a word.
"Ziqing, what's going on? Isn't Jiang Qin a college student?"
"He..."
Ye Ziqing thought about it and felt that it was really hard to explain: "I can't explain it for a while, let's go to the next door and then you will know."
Hearing this, Liu Yin and Zhang Feng stood up and followed Ye Ziqing to the next door, asked for a few chairs and sat down, and saw Jiang Qin sitting in the main seat under the warm invitation of everyone.
In the banquet of Linchuan, the position is a very learned thing. Only the one with the highest status can sit in the main seat, which means that among this group of people, Jiang Qin is recognized as the one with the highest status.
Liu Yin pursed her lips, still in a trance, and then she heard Jiang Qin speak: "The second round of Zhihu marketing has begun, and our first-stop marketing must also keep up. How are your preparations? Is there anyone who can talk about it first?"
"Let me do it."
Liu Jiaming spoke first: "Our supply channels have been opened in Beijing, Shanghai, Wuhan, Nanjing, Shenzhen, and Guangdong. Now the distribution has been completed. The marketing department is communicating with Director Wei, and the advertisement was put out yesterday."
"Mr. Jiang, our store with Lao Yu and Lao Zhao is also being renovated, and we can start business at the end of October." Liu Xiliang spoke immediately.
After listening to them, Mr. Kang of Kangmailang also began to speak: "Mr. Jiang, we have invested in a batch of new production lines, and the product packaging has been designed."
"Very good, it seems that everyone attaches great importance to this matter, and the progress has been kept up, which is very good."
Jiang Qin nodded, and had a general understanding of everyone's progress.
The advertisement of the red can of herbal tea was officially launched on the Zhihu forum, which was the first shot of Zhihu's first station marketing.
Are you afraid of getting angry when eating hot pot? Drink Jiaduoji!
The red background of the poster, combined with the hot pot, is very eye-catching and direct, and instantly established Jiaduoji's positioning in the market. From a Chinese herbal tea that could not open up the market, it has become today's hot pot companion.
My mother would tell me when I was very young, don't drink beverages, beverages are the most harmful, rotten teeth and stomach, who would have thought that a bottle of sweet water could actually clear away heat and reduce fire?
As long as this positioning can be found accurately, it can be distinguished from other sweet waters on the market, and at the same time, it can cooperate with the marketing ideas provided by Jiang Qin and bind to popular food, it is really not too easy to open up the market.
So it is only a matter of time for this brand to go out of the circle, and this time will not be too long.
In addition, Kangmailang has not been idle during this period.
According to Jiang Qin's suggestion, they invested in a new iced black tea packaging production line, adding a 1L package to the original 500ml.
China's beverage market was opened by Coca-Cola, especially at the beginning of the founding of the People's Republic of China, when "foreign beverages" had been monopolizing this field. Although subsequent domestic beverage brands have developed more abundant varieties, they are still imitating Coca-Cola's specifications to a certain extent.
Why did 500ml become a fixed package?
Because this specification is not heavy, it is easy to carry, and the average liquid intake of each person is about 500ml, so this specification is both convenient to carry and can meet the needs.
But iced black tea is not a carbonated beverage, and it will not be full of gas when you drink it, so Kangmailang can put some thought into the specifications.
What is the most critical thing? Jiang Qin is mainly engaged in the college student market. He wants to bring these brands out of Linchuan, and the first stop is to let the college student group get familiar with this brand first.
For college students, this 500ml drink is not enough. After buying a bottle and returning to the dormitory, they wish they could finish the drink before finishing a game.
Especially for those who are good at staying up all night, it is not a problem to finish two or three bottles a day.
How to make college students remember Kangmailang first among many beverage brands? Then according to the needs of loser college students, increasing the capacity is the most effective way.
Upgraded packaging, larger quantity, more money saving.
After the supply channels are laid out, discounts will be offered in the first half of the year. Under the condition that the price fluctuation is not large, Kangmailang's chance of being selected will be greatly increased.
Combined with the marketing of Zhihu, it is not difficult to establish the brand image in the university town.
College students will graduate eventually, and after graduation they will become white-collar workers in various industries. It is really important for fast-moving consumer goods to occupy the market first in this group.
"After Heli Lao is renovated, it can be bundled with Jiaduoji for marketing, and the positioning of Jiaduoji as a must-drink for hot pot can be deepened in front of college students."
"Kangmailang can also join in as a permanent beverage, supplying Heli Lao, Burger King and Green Pepper Grilled Fish."
"In addition, My Home Xitian will also launch a lemonade suitable for meals at the right time to enrich the choices of dining customers."
"In the later stage, our hotel brands, convenience store brands, and more catering brands will go out After that, we will conduct another large-scale joint marketing and strive to create a closed loop in terms of food, clothing, housing and transportation. "
"I have been saying that we should work together, cooperate, support each other, and break out of Linchuan together. Many people don't believe me, but today, I believe everyone has seen it."
"To be honest, I really envy you for having such a good vision."
Jiang Qin picked up the wine glass and spoke with a strong flavor as soon as he opened his mouth. The other bosses also agreed deeply and immediately stood up and raised their glasses, one by one with Jiang Qin.
Seeing this scene, Liu Yin, who was sitting in the back, couldn't help holding her breath, and her mouth and legs were a little difficult to close.