Chapter 330 Go and see your Uncle Jiang off!
Every region has some local brands that are highly recognized by the public, such as Quanyangquan in the Northeast, honeysuckle dew in Hubei, and Danshan dipping water in Yunnan...
But in this era, whether a brand can go beyond its local market and become a national brand depends not on the quality of the product, but on the level of marketing methods.
If you have enough marketing ability, you can occupy the market even if you are ordinary, and you can sell it more expensive than gold. If you don't have it, then even if you are a treasure, you can only be unpopular, and you don't even have the courage to raise the price.
The track is crowded, there are many competitors, and the methods are not as good as others. It is difficult for the best things to go out.
Isn't this how Xitian came about?
Bound to the school beauty competition, relying on the title to open the market, but once these are put aside, it is an ordinary milk tea shop that can't be more ordinary. If it hadn't received Gao Dawei's secret recipe, Xitian actually couldn't even come up with a signature milk tea.
Damn, dogs who can market deserve to die, except me!
Although Jiang Qin is doing these things himself, it does not stop him from fiercely criticizing other dogs in his heart. He is indeed a famous double standard in China.
It is like madly scolding the person riding an electric bike while driving, you don't know the traffic rules, you want to scold the driver when riding an electric bike, don't you know that I am a weak person?
However, thinking about these issues from the perspective of a businessman, it has evolved into another situation. When the Internet era comes and the Internet track is opened, whether you can do a good job in brand marketing is related to the future of every company.
You are noble, you don't market, you are crying to upgrade the quality, but others are marketing, they occupy the market first.
The whole market is so big, and it is equally fatal to have bad products and not know how to shout.
Jiang Qin, an ordinary college student, less than 20 years old, sophomore, why can he lead the way for all brands in Linchuan? In fact, the most critical point is his ability to do brand marketing.
Leaving aside the four cases of Jiaduoji, Xitian, Zhihu and Pintuan, just two times of showing the sword can bring Wanzhong back to life, which can already be regarded as a hand that can turn the tide.
The most important thing is that he is really leading Linchuan's local brands to rush out.
Don't look at him usually pit this and that, his not-so-handsome face always reveals his shrewdness, but there are things he really dares to teach.
So, what marketing fees of hundreds of thousands or millions, are expensive?
No, not only do they not think it is expensive, but they also feel that they have taken advantage of it.
Of course, this matter is also good for Jiang Qin. When the Linchuan brand is sent out, the subsequent promotion of Pintuan will have an additional entry point similar to the fast track, and there will be countless more pillars.
"Mr. Jiang, I'll toast you alone!"
"Mr. Liu, you're too polite."
"Mr. Jiang, I'll toast you alone, too."
"Mr. Kang, you're too polite."
After drinking two glasses of wine, Jiang Qin said he couldn't handle the alcohol. He immediately waved his hand and pretended to be drunk, and dispelled the idea of the people behind him to toast him.
Because as a businessman, his drinking capacity, like his assets, can't be known too early.
This is a country that advocates the drinking culture. I don't know which bastard made the rules. As long as you talk about business, you have to drink, and you have to be drunk to represent sincerity, so drinking capacity is also an asset.
I'm a college student. It's normal that I'm not good at drinking.
At the same time, except for Ye Ziqing, the other three people sitting in the back looked a little dazed.
Through the conversation just now, they almost understood something. It seemed that all the bosses at the scene were following Jiang Qin to make money, and they felt like they were relying on him for food.
Thinking of this, Liu Yin began to feel a little restless, especially when she remembered that she had just called him brother, called herself sister, and taught him to study hard, she felt awkward and panicked.
Maturity is not something you have just because you are old, but a kind of temperament and attitude. They felt that they could not learn Jiang Qin's calm and generous performance even if they wanted to.
In this state of mind, Liu Yin felt that she was really much younger, from an intellectual elder sister to a little niece in her heart. She even felt that if she couldn't say "uncle" at the beginning, then now she really felt that she could say it.
Ye Ziqing's current state of mind is actually a bit complicated, and the sense of disparity in her heart has increased again.
Why is this so?
Because she had participated in many drinking parties, she was not unfamiliar with the atmosphere of the drinking table, but every time she went to social events, she was the passive one, either being led to drink or listening to people's teasing.
She had thought about changing and trying to lead the rhythm of the drinking table with her own style, but this was too difficult.
But seeing Jiang Qin's calmness at this moment, she felt that in addition to her ability, she seemed to be much worse in other aspects.
"Okay, all the bosses, let's stop here today. When the brand is well-known, it won't be too late for us to find a place to have a good drink."
"Boss Jiang is going back?"
Jiang Qin stood up and nodded: "You guys continue to drink, I'll go first."
The bosses stood up instantly and prepared to see him out, but were stopped by Jiang Qin: "Really, there's no need to see him off. You can also take this opportunity to discuss the follow-up matters."
Liu Xiliang immediately turned his head to look at his daughter: "Yin Yin, go and see your uncle Jiang off!"
"Ah? Oh...oh."
Liu Yin picked up her bag and followed Jiang Qin out, but she didn't know what to say, let alone what to shout, so she followed him inexplicably, with a slightly embarrassed expression.
Seeing Liu Yin go out, Ye Ziqing and the others would definitely not stay here, so they followed Liu Yin and sent him to the door.
"Junior, how are you going back?"
Jiang Qin couldn't help but glance at his phone when he heard this.
The little rich woman sent another message, asking him to stand still and not move, and she would come to pick him up. This girl is getting more and more mean now, and she likes to imitate his tone very much.
But Jiang Qin thought about it and felt that it was not a good idea.
Because after being picked up by the little rich woman, there will definitely be another wave of small forests, not to mention that he just found out today that this girl has always been curious about the spare phone.
The cold girl wants to play with fire, you can't really give her the lighter.
"I drove here."
Jiang Qin pointed to the Audi across the street: "But I've been drinking, so I can't drive. As the first learning star of Linda, a young entrepreneur of Linda, and a leader of the Linchuan business community, I have to take the lead in abiding by the law, so let's take a taxi back."
Liu Yin tried to speak for the first time: "How about we take you back?"
"Where's your car? Is it far?"
Hearing this, Zhang Feng couldn't help but take out the car key and pressed it. As a result, a red Ferrari across the street flashed its headlights twice in an instant, and the streamlined body looked crazy cool.
The second-generation rich are really awesome, Jiang Qin couldn't help smacking his lips: "I'm so damn envious."
"It's not a very good car, less than three million, do you want to buy it? I have a friend who sells cars and can recommend it to you." Zhang Feng's tone was light, and the temperament of the second-generation rich was indeed full.
"Forget it, I can't afford it. Do you know how much effort a child from an ordinary family like me has to make to earn three million? You can't even imagine it."
Zhang Feng was stunned for a moment: "Ten years?"
Jiang Qin raised a finger, bent the fingertip, and said with gritted teeth: "Half a year, it will take me a full half a year to earn three million. I can't afford to lose half a year's hard work on a car."
"..."
Zhang Feng's mouth twitched, and he felt as if he had been slapped in the face, but there was no evidence.
Jiang Qin took his hand back and resumed his aloof attitude: "You should have other activities tonight, so I won't bother you. I'll just take a taxi and leave. Besides, your car has two rows of seats. When I get to the door, people will think I'm being kept by a man."
Liu Yin couldn't help but say: "I didn't drink. I can go and see you off."
"That's even worse. I have a good friend who likes dumplings very much."
"????"
Jiang Qin waved in the evening breeze, turned around and walked towards the intersection, then waved for a taxi and disappeared under the endless moonlight.
Seeing this scene, Liu Yin pursed her lips. After thinking for a long time, she still couldn't figure out what happened today: "Ziqing, your junior is a little strange."
"What's wrong?"
"If you cover his head, I think people will believe that he is forty years old."
Ye Ziqing wrapped his windbreaker a little tighter to resist the cold wind on the street: "What he did is indeed not in line with his age."
Liu Yin thought about the people around her, but couldn't even find a similar feeling: "By the way, what does he do? Why does my dad act like a grandson in front of him."
"Your family is really a loving father and a filial daughter."
"Seriously, tell me."
Ye Ziqing turned his head and looked at her : "Do you know about group buying?"
Liu Yin frowned slightly: "I know, the one that was promoted everywhere some time ago. Didn't I see the news at your house?"
"Then you must not have read it carefully. Group buying is his, but he is not just the boss of group buying. It's quite complicated. He is now the representative of Linchuan's business community. Your father's fast food company needs him to go beyond Linchuan."
"Didn't you say he is a college student?"
"He... is indeed a college student. He is a sophomore this year. Like me, he chose to start a business on campus, but he went further, faster, and higher than me."