6 million spent on the overseas version of TikTok in Korea.
At a click rate equivalent to 2 RMB per click.
In a week, at least two to three million users could tap on the ad interface.
Discounting a portion of repeat clicks and accidental touches,
there are definitely over 2 million left.
If only one percent ultimately download it, that's still about 20,000 in weekly active users.
Add in recommendations from neighboring game streamers and reviewers, and you scrape together 30,000 weekly actives.
Given that "Eternal Ring" has ditched the pay-per-download model for in-app purchases, a fast payback is definitely not realistic.
But as a test field to gauge player feedback and stickiness, it's more than sufficient.
After Jia Kuigan's arrangement and coordination,
Netcom's Korean branch also began intense preparations for the promotion campaign.
The ad copy was very aggressive too.
