The microcomputer market is ablaze with potential, challenging established norms as Apple strives to maintain a 30% market share. The recent beta release of White Software has ignited competition, prompting everyone to brace themselves for a fresh start within the coming month.
For software companies eyeing a slice of the market, formidable barriers stand in the way, particularly revolving around patents and file formats. The inability to secure authorization for existing formats has emerged as a significant obstacle, hindering effective competition due to the lead established by others.
A surge in microcomputer sales has injected new life into the industry, offering a financial lifeline to companies that, at their core, operate as assembly shops. The increased demand for parts orders has proven instrumental in helping some of these companies overcome their financial difficulties.
Optimism abounds in the industry, fueled by surveys conducted by commercial institutions that paint a rosy picture. Projections suggest an anticipated 1.5 million units sold next year, with industry insiders expressing disbelief and estimating potential sales could reach 2 million units when considering European and Asian demands.
Laomei's respected investigation agency, known for delivering reliable reports, has added credence to industry confidence in these optimistic projections. However, Morgan Stanley's concerns have prompted Apple to consider replacements, sparking internal debates about the company's ability to maintain market strength in the face of heightened competition.
In this intricate landscape, Bill Gates, initially perplexed by William White's meteoric rise, transitions from confusion to excitement. He sees in White's success an inspiring example to surpass and aims for even greater achievements in the future.
Expressing frustration, Qiao Dashen (likely Steve Jobs) finds little solace as White Software's team remains unfazed. William White's fondness for Qiao Dashen allows Apple executives to tolerate occasional outbursts, highlighting a unique dynamic within the industry.
The divergent investment values between White Software and Apple become apparent, with the former seemingly undervalued at $20 million. The potential revenue from software sales alone could significantly surpass this valuation.
In this dynamic environment, Apple's success, though questioned, continues to drive Bill Gates' ambitions, while William White remains poised, enjoying unwavering support and admiration from his team. The evolving industry landscape is marked by strategic decisions, competitive pressures, and the determination of key players to shape its future.