"Dad, at a glance you don't know how to sell, the fragrance of wine is also afraid of the deep alley, so we have to advertise." Shen Qing sat on the chair, in his previous life he did sales for more than twenty years, those sales golden ideas of his are all descending blows now.
"You wait, how do I remember it's the wine is not afraid of the deep alley?" Shen Tianming was puzzled.
"Dad, you must have misremembered, I've just learned this, how can I be wrong? Let's say our family winery, can we smell the wine flavor around us? At best, you can smell some wine lees!"
In the past two years, Kongfu Family Wine, Kongfu Banquet Wine, Qinchi Wine and so on, all rely on advertising, without advertising, they are a small local winery similar to the Bingcheng City Winery, and not even counted as a domestic famous wine.
Three years ago, the fourth domestic famous wine selection, selected thirteen kinds of wine, still mainly in the Sichuan and Guizhou regions, there is no Ludong's wine at all!
But in the next few years, the most profitable and best-selling wines will be Ludong's, just because of the advertisements.
Now in this era of underdeveloped information, many people do not know what the thirteen famous wines are, and even the eight famous wines that have been publicized several times, most people do not know what they are.
Nowadays, in these years, the more famous the product is, the better it sells.
"This new wine of ours, we should make an advertisement, I heard that the daily newspaper tofu block big advertisement, seven days to be more than two thousand dollars, I do not know if the effect is okay."
Shen Tianming's face was hesitant, if the effect is not good, this money will be wasted, he has to sell several tons of bulk wine to earn it back.
"Dad, who said advertising must cost a lot of money? A few hundred dollars is enough."
Shen Tianming looked at his son doubtfully, a few hundred dollars for advertising, what could that do?
His son was still young and had no idea how expensive it was to advertise.
Shen Qing ran into his house, took out an A4 sized paper and quickly wrote and drew on it.
"Dad, look, here put a photo, just use the old Chinese doctor's, to write that the other party is a family of Chinese medicine, national medicine saint or something."
"Here write the role of some valuable Chinese medicines, such as ginseng, tonifying qi and tranquilizing the spirit, prolonging life, and aphrodisiac ... Deer antler, strengthens the muscles and bones, produces lean blood, and aphrodisiac ..."
"Finally, at the bottom, it is written that we recommend our family's nourishing medicinal wine, which contains these valuable herbs, where the effects of those herbs are written above, focusing on two points, prolonging life and aphrodisiacs."
If the shithead had these two effects, the nation could have eaten it as a protected species.
The people of China also have extra trust in old Chinese medicine, the future of an old lady, posing as a Chinese medicine practitioner, Tibetan medicine, Mongolian medicine, Hmong medicine, or whatever, on TV, often making some "decisions against the ancestors", creating nearly ten billion dollars in sales.
"Just such a piece of paper, spend a few hundred dollars to print tens of thousands of copies, and send people to distribute them free of charge at the door of supply houses, kiosks, hospitals, pharmacies, etc., the effect is certainly much better than newspaper ads."
In his previous life, this kind of flyer small advertisement technique was still being used until Shen Qing was reborn.
In this era, this kind of small advertisement hadn't started to become popular yet, and it wouldn't become everywhere until those selling health care products and three-less drugs became more and more common.
This was a low cost, high spreading effect advertising method, the only drawback was that the spreading area was not wide enough, and was only limited to the neighboring areas where the flyers were sent.
But it was just right for their family to sell wine at this time, and anyway, their medicinal wine could not be sold outside of Bing City for the time being.
Only if they sold well in Bing City would they have the money to expand their production capacity and expand their sales market, a virtuous cycle.
Shen Tianming looked odd: "Where did your kid learn this?"
He listened to his son's approach, as if it was really feasible.
And the cost is only a few hundred dollars, even if the effect is general loss is not much.
"Read the newspaper ah, the newspaper said that the south has this propaganda method, the effect is particularly good." Shen Qing said casually, "Dad, I say you should also read the newspaper more, eyes wide open in order to earn big money."
"Go go go, still teaching your old man a lesson." Shen Tianming said in a bad mood, "Your task is to study well, don't open your mouth and close your mouth to make money, drilling money eyes."
Shen Qing bristled, I study so that I can easily make more money.
"Dad, I haven't finished yet. This wine of ours still needs to be properly packaged, such as the appearance and name."
"Most of the wine bottles on the market are cylindrical, let's make it flat so it can be seen at a glance when it's placed on the shelf."
"And there's got to be a good name, so that people instantly remember and think the wine is good."
The future is like the health products that sell well, such as what yak bone marrow bone strengthening powder, life one, Chinese turtle essence, brain platinum and so on, listening to the name feels expensive, must be very complementary.
Shen Tianming thought about it, "How about calling it ginseng and antler wine? As soon as I hear it, I know that we have valuable Chinese herbs in it."
Although the thought of the content in it makes Shen Tianming a little ashamed, but someone questioned him can also be justified to ask back: you just say there is no ginseng, deer antler it.
And with only ten dollars a bottle, everyone should also know that the content is not high.
Shen Qing shook his head, "It's not appropriate, it doesn't reflect the other precious medicinal ingredients in our wine, and it's easy to be imitated by other wineries."
"Why don't we just call it Strong Wine, this wine of ours can be strong and ... robust, and it is good to remember, go to the business and industry to register a trademark, so that people can't imitate it."
Strong wine, as soon as you hear it, you know it is tonic wine, strong what still need to say?
He even wanted to call it Palace Jade Liquor Wine, but calling it that and selling it for ten dollars a bottle would be too cheap.
"Dad, go get busy, these are enough to keep you busy for a week, after that I'll tell you how you can sell it better."
Shen Qing leaned back in his chair and crossed his legs, luckily this family has me.
As far as I can remember, there is no serious sales staff at the family winery, and in his previous life, his father took a few workers to those kiosks and supply houses to sell.
The kiosk is okay, want to enter the supply and marketing center, but also have to give each other a gift to do, the payment will also be pressed for a month or two.
Who makes this time is the best retail terminal in the country? Waiting for a few more years will go downhill, to his rebirth, how many local supply and marketing agencies are yellow, only a few successful transition to earn not much.
Now is the planned economy to the market economy over the stage, soon many enterprises will understand the importance of having a good sales.
He had to help his dad cultivate a few sales elites out, so that the wine can be sold better and faster, but also more worrying.
In the future, he was the one who was going to be the boss, he couldn't do everything himself.
Shen Tian understanding gave his son a glance, packaging and advertising are ready, how can I not know how to sell?
He carried his bag and hurried out the door.
Shen Qing also stood up, put on his throwback shoes and opened the door to his room.
"Mom, I'm going to find a few salesmen for the factory, so I won't be back for lunch."
Wen Huifang stared blankly at the closed door of the room, how did she feel that her son had changed so much?
What did this kid just say, looking for salesmen, where is he going to find salesmen?