Is the sporting aspect the value of an NBA franchise? There is the value of its image, small or big market, the impact on the local economy, the players' value, advertising revenues, derivatives, and other axes to consider.
This is not Hector's problem but Vivek Ranadive's daughter, Anjali Ranadive. A GM assistant in the G League franchise since 2023, she is doing an excellent job with the Stockton Kings. And from next season, she will be the main head of the franchise.
Vivek Ranadive has planned to retire for health concerns, but the players do not know it yet. Being Sacramento's main player, Hector and Belinda are close to her outside of the professional aspect. Why talk about her now? Because behind the scenes, the situation can change.
The Kings are having a good season but must consider the future. For a small market like Sacramento, it is vital to perform well in the sporting aspect than for a big market that can use its influence on assets other than the sport itself.
The first level of revenue for a franchise is ticketing. This is the case in the NBA and all other sports organizations. That's why Hector insists on buying or building a stadium, and it's essential for the local audience at a small market to have a good time when the Kings play.
We must remember that basketball is entertainment, and fans come to the arena for fun. It turns out that the Kings are one of the best NBA teams, but what will it be like in 5 years? She asks this question herself, and frequent headaches are the answers.
The Ranadive family and Hector's partnership is more than a sporting relationship. It is also financial because the Ranadive family has shares in the Global Error Group, and the purchase of a football/soccer club in India is in talks. India is the origin of the Ranadive family. The link is made.
The franchise that comes to mind is the San Antonio Spurs. Many enjoyed watching the Spurs play under Popovich. The city of San Antonio only interests a few in the United States if we go beyond the basketball framework, but they have competed for a long time against the big market.
From a sporting point of view, they have always continued to be efficient with the ability to take players who are not necessarily the most talented by transforming them into champions. Hector and Anjali agree on one point: the internal faculty in his system is to have men who can change players to make them winners.
The medical and analytical staff have been transformed so that all the front office and coaching staff can make the best decisions. Jonathan Isaac is a player who has often been injured and is about to be resurrected.
The entire staff of an NBA franchise excludes players or cheerleaders, the operation and production part of a franchise, regardless of the sector. All the governance members, up to the manager, represent a company of 150 people.
Franchises are war machines.
The staff of a franchise is not only the owner, a GM, and a person in charge of communication. It's much more than that; some are in the order of social networks and marketing. Society wants us to be more precise and pickier about perfection and performance in the field we will evolve.
It's the foundation of every Global Error Group team, and they plan to do something similar with the Kings smoothly. This is something that should be considered. Certainly, the company makes a considerable revenue, but on this revenue, all this stuff takes the tenth in payroll.
Hector is not the player we look at first, but he counts. Just by his personality, he is the opposite of the figure seen all the time in the tabloids all over the big markets. But in a small market, it is necessary to make it a point of honor to highlight the internal faculty of the coaching staff to prepare players for playoff periods.
It's never a good sign when you're a small market, and you have a bad team. Sacramento has always had 90% attendance during the off-peak period, partly because it is the only professional team in the city.
Not being able to count on the city's attractiveness, it must compensate elsewhere. It aims to transform the "Sacramento Kings" brand into a global brand that would extend the reach of the NBA, primarily in India and Mexico, for obvious reasons.
The Sacramento Kings are the heart of Sacramento's local economy, and the economic impact of Hector's departure would be catastrophic for her. Not as much as Lebron's departure from Cleveland, but the spectrum is vast regarding merchandising, sponsorship, partnership with local brands, and broadcasting rights in Mexico.