"Mobile phone is a consumer product industry, and it is a relatively expensive consumer product. Each person consumes at most one mobile phone per year. Generally speaking, the number of users who change their mobile phones every three years is the most."
"And now The domestic smartphone market is close to saturation, and this is a stock market. If someone else sells one, your sales will be one less."
"So in recent years, OV, Huawei and Rice have all gone overseas to compete for overseas markets, because domestic The incremental market has been exhausted." " Consumer
goods such as mobile phones are not like fast-moving consumer goods and food.
It is almost impossible to return to use a lower-grade mobile phone."
"In other words, it can be said that the only high-end mobile phones in China are Apple, and users will not come back to use Rice after using Apple.
" In the next ten years, Mimi will solve the problems that users want, and how Mimi mobile phones will change from the mobile phones that customers need to the mobile phones that customers want."
"This is the direction we have been working hard, but there is no good solution for these years "
Low-end products that meet basic needs are necessary products, and mid-to-high-end products are desired products.
All companies in the consumer goods industry do not want to make products that users want.
No matter what type of consumer enterprise it is, like liquor, an industry that has existed for thousands of years, the prices of all liquor companies must match Moutai.
Moutai belongs to wanting. Users may not be able to afford it temporarily and can only drink low-end necessities, but they want to drink Moutai.
Liquor is better than the mobile phone industry in that a single customer does not only consume a bottle of liquor. His annual consumption is huge, so the valuation of the liquor industry is high. Rice can only enjoy a dynamic price-earnings ratio of more than ten times. Liquor companies generally can Enjoy a dynamic price-earnings ratio of more than fifty times.
Zheng Li thought to himself, isn't a mobile phone just like a smart brain? If you have money, you can buy a customized smart brain produced by Fashen. If you don't have money, you can only buy standard products that come out of the assembly line.
The smart brain is different from the magic brain. The smart brain is an auxiliary calculation tool, similar to a computer, which can be connected to the magic net for information transmission.
"Brother, do you think that brain-computer connection can help rice mobile phone to solve the problem from need to want?"
Lei Jun nodded: "Yes, with brain-computer connection technology, I am very confident to lead rice to occupy a place in the high-end mobile phone market position."
Zheng Li corrected: "Sorry, even if I develop brain-computer connection technology, it is impossible to only open technology authorization to rice phones. Rice is only one of the shareholders of Kechuang Bio.
" Deep binding and brain-computer connection technology will definitely be open to all mobile phone manufacturers."
In Zheng Li's view, he does not owe Mr. Lei anything, and the 50 million that the early venture capital invested in Kechuangbio has already multiplied several times. No, it is impossible for him to authorize the technology only to Rice because of his brother.
Lei Jun is also a veteran in the industry, and he knows that benefits are above all else:
"I don't need the brain-computer connection of Kechuang Bio to only authorize rice. Like endorphins, the brain-computer connection must have insufficient production capacity when it first came out."
"I You only need to book the production capacity for the first half of the year, and a time difference is enough."
"Brain-computer connection will only be put on Rice's high-end brand mix, and we will restart the mix."
"I only need to be half a year ahead of other manufacturers."
Generally When the new products first came out, the production capacity was seriously insufficient. The iPhone 8 had to increase the price two weeks after the autumn launch to get the goods.
"There is such a time gap that rice can gain a firm foothold in the high-end market."
"In addition, in our cooperation, we will give the rice at whatever price it should be."
Lei Jun's reason is not too much, and he and Lei Jun have a basis of trust Now, the negotiation process for cooperation with rice will be much less.
Zheng Li took advantage of the situation and agreed: "Yes, if there is a practical use for brain-computer connection in the future, if Rice is willing, we can authorize Rice to do it through technology authorization."