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Eng Ibrahim Mohamed fathy

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Chapter 1 - Real madrid

1. REAL MADRID C.F.

1.1 Institutional profile

Real Madrid Football Club is a sporting entity

whose objective and purpose is primarily that of

dedicating its activity and assets to the promotion

of football in all its different categories and age

groups and, generally, the practice of all the sports

specified by its governing bodies. Likewise,

as a complementary activity, it may promote

the development of the physical, moral and

intellectual culture of its affiliates by facilitating

social relations and a spirit of unity amongst them.

Real Madrid Football Club, which was founded

in March 1902 and whose first foundation

charter is dated 18 April of the same year,

has full legal capacity in accordance with the

legislation currently in effect and is registered

with the Spanish Football Federation, as well as

with those federations required for the different

sports in which the club competes throughout

any given season.

1.1.1 Mission

To be an open and multicultural club that is both

appreciated and respected throughout the world

both for its sporting successes and for the values

it disseminates which, based on the search

for excellence both on and off the field of play,

contribute towards fulfilling the expectations of

its members and followers.

1.1.2 Vision

A leading football and basketball club which, by

way of its sporting triumphs, fulfils the hopes

and expectations of all of its followers in Spain

and abroad, sustains its significant historical

legacy, manages its assets rigorously and

transparently to the benefit of its members and

acts in accordance with social responsibility and

good corporate governance criteria.

and to honour the support of their fans with a

sporting endeavour based on criteria of quality,

discipline and spirit of sacrifice. With respect

to the management of its activities, the club

adheres to the principles of good governance and

transparency and strives for excellence at all times.

TEAM PHILOSOPHY

All those who form part of Real Madrid, be they

sportspeople or other professionals, make a

commitment to working as part of a team and

to give the best they have to offer for the good

of the whole without putting their personal or

professional aspirations first.

TRAINING

Real Madrid constantly devotes a great deal of

effort to discovering and instilling new sporting

values. This involves channelling the necessary

attention and resources into the youth teams of

all its sporting disciplines and nurturing not only

1.1.3 Values

WILL TO WIN

Real Madrid's main objective is to strive, to the best

of its abilities, to win all of the competitions it enters

while showing its commitment, its belief in hard

work and its loyalty to its supporters at all times.

SPORTSMANSHIP

Real Madrid is a worthy and fair opponent on

the field of play, upon which it competes with

goodwill and respect towards all rival teams

and their respective supporters. Away from the

field of play it is Real Madrid's overriding desire

to maintain relations with other clubs based on

fraternity and solidarity and to collaborate with

them and with the Spanish and international

sports authorities on an on-going basis.

EXCELLENCE AND QUALITY

Real Madrid aspires to have on its teams the

best Spanish and international players, instilling

in them their commitment to the club's values,

the sporting development of its youth players,

but also their social, ethical and civic education.

SOCIAL RESPONSIBILITY

Real Madrid is aware of the high social repercussion

of its activities. It therefore dedicates all the

resources within its power to complying with the very

highest standards of good corporate governance

and the promotion of the best sporting values,

to strengthening its relations with its members,

former players, fan clubs and supporters, and to

the development and implementation of solidarity

projects in favour of the needy both within Spain

and beyond its borders.

ECONOMIC RESPONSIBILITY

Real Madrid is aware that it manages tangible

and intangible assets of exceptional value and

importance, and it is for this reason that it pledges

to administer them responsibly, transparently,

efficiently and honestly in benefit of its members.