The share price of the Runestone also went up and down with rumors, like the floating ship between the waves. Still, soon the new Christmas style launched by the Runestone Group in conjunction with the internationally renowned magazine platform was really shining. Every new product was a masterpiece from South Africa's new mines. The group's professional Public Relationship and Publicity Department had given each new item a new, expensive, elegant identity, which would be unveiled for the first time at its Vera Club and then promoted on the market.
For a time, the Runestone became a pleasant search term.