But eventually, even Land Rover collapsed.
Apart from the Range Rover maintaining its high status, the rest of the models had to be heavily discounted just to sell a few.
There are many analyses on why it went from its prime to its downfall.
One unavoidable issue was the quality problem. Land Rovers that couldn't be fixed were widely known for a considerable time.
Even after the quality of Land Rovers improved, it was hard to change the impression it had left in people's minds...
However, Wang Ye wasn't worried about the quality issue.
Because the quality of Land Rover had always been quite good; after all, it started as an off-road vehicle brand. If it hadn't been durable enough, it couldn't have gone off-road at all.
The reason there were frequent quality issues for a while was simply because that generation of models used a transmission that wasn't suitable.
But the problem was, that transmission was from ZF Friedrichshafen AG...
