Chereads / Tokyo Video Game Tycoon / Chapter 40 - advertising campaigns

Chapter 40 - advertising campaigns

"togamusan, have you seen an advertisement lately?"

"oh? what is the advertisement? i've been working on the latest show lately, so i don't have much time to watch tv. "

"it's a product called a home entertainment computer, which seems to be a child," but recently, whether it is the internet or in public, there are more and more people discussing it."

"oh you say this, i know, my kids have been clamoring to buy it lately, but everyone hasn't even sold it yet, so what can i do?"

on the television, two guests, a man and a woman, are discussing recent current events.

an advertisement seems to have become the hottest topic in recent days.

home entertainment computers.

the price is not expensive and the kids want it.

especially in the tokyo metropolitan area, this base is even higher.

"it is said that in some areas it can already be experienced in advance, and togakusa may be able to try it."

"listening to miss hayata," it seems that you have already experienced it?"

"hey, of course, i'll tell you, this is very interesting, maybe it will become a new hot product."

"well, i'll have to try it out and go when i get off work."

"actually, it's okay to skip work."

"haha, don't you induce me..."

people watch a man and a woman singing a harmony on tv.

this, too, is advertising.

however, it is an advertisement that is promoted from a completely different perspective, and people do not even notice that it is an advertisement.

but the publicity effect is excellent.

if it was in a past life, these two people would probably immediately shout that they were caught off guard, and the anchor just didn't look at the argument.

but in this world, this form of advertising is very novel.

when takeyuki and the advertising department of the tv station made such a request, they were all staring.

because they've never heard of ads that can be played like this.

it was an eye-opener for them.

usually, the advertisements of current affairs programs are very obvious, either in front of the camera to place the advertiser's products, or in the middle let the anchor directly recommend it.

but this kind of completely casual promotional advertising has not been done in the past.

of course, if you want to play this effect, you also need to have a certain degree of topic in the society.

coincidentally, after about three weeks of publicity, the red and white machine has become the most discussed product in society.

anyone who has experienced it in tokyo has praised this new product.

and the only thing they're looking forward to is the day it goes on sale.

after all, compared to running to a specific place to play, buying a home for unlimited time to play is the coolest.

with the heat of the topic, coupled with the promotion of advertising, although it is not a hot topic among the whole people, it also makes most people start to pay attention to this product.

however, this is not enough.

takeyuki is one of the people who have seen people go crazy for the first time.

once, he had the privilege of participating in a conference of a popular game abroad.

when the trailer appeared, the audience cheered and was bloody.

and the world doesn't understand what it feels like.

but he believes that sooner or later this scene will make him repeat itself!

a pile of data sheets was piled up on zhu youxing's desk.

that's the current production and projected output of game consoles.

after more than three weeks of recruitment, the staff has arrived at 200 people, and the daily output of game consoles has reached 4,000 units.

if this pace is followed, there should be 120,000 consoles on official sale.

at the start, that's pretty much it.

he expects the 120,000 units to sell out in a month to six months or so.

there are many people who are interested, but it is really a minority to spend for a brand new entertainment product.

twelve thousand units plus the revenue of the game will be 1.2 billion yuan.

at that time, the payment for goods, advertising costs, and personnel salaries will be made up immediately.

at the same time, he can also immediately find a foundry to increase the scale of mass production.

before that, he really didn't have much money, so he could only slow down the relief of the final assembly for the time being.

most of the employees today are temporary contracts, and console companies can't waste most of their energy on things that can be oem.

if the rest of the people have the ability, they can be converted to after-sales or other positions, of course, the salary will be less.

"next, it should be the publicity of the magazine." takeyuki muttered to himself.

meanwhile, on the title page of the latest issue of comic magazine, the image of a dragon and a brave man jumps out of the page.

[the latest works of mr. tsugaya, the editor-in-chief strongly recommends! ] ]

[THE VIDEO GAME OF THE SAME NAME WILL BE RELEASED WITH THE FC HOME ENTERTAINMENT COMPUTER, WELCOME TO BUY! ] ]

[experience the grand world of dragon quest with sensei tsutani!] ]

[dragon! accept my challenge! ]

during the day, otaku who always buy the latest manga magazines first in the daytime has come to the bookstore.

"early manager, has the latest kasuga-society manga magazine arrived?"

a young man wearing a mask walked in and greeted him very familiarly.

the manager of the bookstore is an old man in his sixties who has devoted his life to the bookstore.

seeing the young man coming in, he also smiled and said hello.

" has come, and I tell you, this issue has a new comic that is very interesting, oh, I have seen it in advance." 」

"new comics? whose work is it? "

"it's mr. tsugaya."

"oh tsutani, i remember how his work in recent years has been very good."

"hey, this one is completely different, it's very interesting, you know it when you watch it."

after speaking, the elderly store manager also said to himself: "what kind of video game do you want to experience." "

the young man walked into the bookstore and soon came to the special area of the kasuga magazine.

the latest issue of the magazine is neatly arranged, waiting for their owners.

the huge dragon on the cover and the brave man with the sword and shield are very impressive.

when young people see the first sight is the eyes light up.

at least this picture sense is very good, it seems that tsuchani sense has finally opened up.

he couldn't wait to tear open the plastic seal directly, and just stood there and began to admire.

in the comics, the storyline begins with the king asking the brave to save the princess, and then ends abruptly when fighting the first enemy.

this makes young people very uncomfortable to watch.

what about the back? why is it interrupted right here?

tsutani sensei you or a person?

the first episode is out of chapter?

the young man took the comic book and returned to the counter.

"how's it going, it's pretty good, isn't it?"

"it's really good, much better than tsutani's previous works, but it's too uncomfortable."

"that means the work is starting to get engaging, doesn't it?"

"well... that said, too, but manager, have you ever heard of video games? "