Miranda shook her head with a wry smile. "We already held one during New Year's. If we hold another one so soon, many people might resist."
It's like shearing a sheep. Once a year is enough; shear too often, and the sheep won't be happy.
The money those wealthy people donate doesn't just blow in with the wind. The rich might donate to several charities at once; they can't just favor one. As for the middle class, most donate a fixed amount each year and can't afford to give more, considering they also need to live.
"So what should we do?" Everyone started to worry.
Miranda slammed the table. "I shouldn't be the only one worrying. This is all caused by that old man; he needs to take responsibility!"
So, Oswald received her call and shouted after hearing her words.
"What? Can't decide because Laila's work is too outstanding? Why not use them all then?"
Although the old man sounded tough, he was smiling. His granddaughter had once again caused a stir; how could he not be secretly happy? Can't decide? That's perfect! How could Laila's work be casually selected? They must all be outstanding!
Even though Miranda couldn't see him, she could imagine his expression. "Don't pretend. I know you must be grinning from ear to ear. I don't know how you're so lucky to have a granddaughter like Laila; she's nothing like you!"
This comment made the old man unhappy. "How am I not like her? We're like two peas in a pod!"
Seeing the conversation heading off track, Miranda didn't want to argue about this trivial matter. "Let's not discuss that now. You tell me what to do! Laila's ten advertisements are all very effective; we'll be heartbroken no matter which one we give up. You have to solve this."
"How can I solve it?" The old man snorted.
"Don't you know how to help? Or are you willing to casually discard your precious granddaughter's hard work?"
Oswald naturally understood her idea; she was eyeing his media resources, right?
"I can donate a few advertising slots, but it won't be for free."
Miranda wanted to hear this. "I'll put Laila's name on the ads!"
Usually, such ads don't credit the designer. By adding Laila's name, her name would spread with the entire charity association's activities. This would undoubtedly enhance Laila's overall image, which would have many benefits for her social influence.
People with a certain level of wealth don't care much about how much money they make in a day; they care more about their status and image in society. Why do so many wealthy people either donate to charities or start their foundations? It's because doing so benefits their image and status.
Laila was already wealthy; Oswald wasn't worried that she would go hungry after he died. He was more concerned about her personal image.
Miranda knew his thoughts and didn't mind making her charity association a stepping stone for Laila. Moreover, she was very clear that they had the upper hand in this matter. In terms of topicality, ten of their charity organizations couldn't compare to Laila alone. Just look at how her film's name caused such a stir; countless fans were discussing it. Imagine how much additional attention their public service ads would receive because of her.
Every additional person who sees their ads could mean one more person in need of help. In any case, it's a good thing, isn't it?
In this way, the two smoothly negotiated the terms. Since they both had charitable intentions, Oswald generously offered more advertising slots and even contributed some good programs to help them gain publicity. He knew without guessing that once the ads were released, they would cause a huge sensation. At that time, the impact caused by his granddaughter would surely attract the attention of many media outlets. He had no reason to miss such a good opportunity.
From this, it can be seen that the old man was right to say that he and Laila were cut from the same cloth. They were very similar in many ways, such as both liking to kill two birds with one stone or even three or four birds. They both seized opportunities for their benefit.
The only difference between Laila and the old man was that she was still young and inexperienced. When she reached the old man's age, she wouldn't be inferior to Oswald as he is now.
The next day, several media outlets under the Moran Group simultaneously published a public service advertisement in the best advertising positions. Although the materials published were different, the theme was the same: opposing domestic violence.
It was quite normal to do such a public service advertisement near International Women's Day, but as the media and roadside advertisements were widely promoted, the impact gradually grew.
Shocking!
A shocking impact on the heart!
Whether on the street or in the newspapers, the images printed in the advertisements could make people feel a direct impact.
When Laila was thinking about this theme, she wanted to use some shocking images to make people feel the pain this issue could bring.
What exactly was the most shocking? She had an answer when she saw the photos of the victims in those materials: injured photos. Bloody wounds, bruised marks, and painful and desperate eyes.
Laila used a comparative approach. On the left was a woman who was healthy and beautiful with makeup, and on the right was the same, but beaten up, covered in bruises.
The contrast effect was too terrifying, making it impossible for people to ignore.
Laila took several such photos, some comparing adult women and others comparing children before and after they were injured. Especially the children's photos, with their wet eyes and smiles like angels, and when the same eyes were teary, it evoked sympathy, pity, and, of course, anger.
Who could resort to such brutal means to harm beautiful women and fragile children?
There was no doubt that this series of public service advertisements was successful, successfully attracting widespread attention. Initially, people only focused on the victims in the photos, discussing the horrors of domestic violence. However, as Laila's name was discovered in the pictures, people realized that this series of public service advertisements was actually created by her.
Laila again?!
Who knows how many people had this thought in their minds? Not long ago, GHD's ads were dominating, and now public service ads were back again.