As a film director, living off reputation alone isn't possible, so why is it so easy to become the center of attention in the news? How can they easily become the focus of attention, leaving those celebrities who rely on fame for a living feeling embarrassed?
This time, the public service advertisements were truly heart-wrenching. Kind-hearted people couldn't even bear to look at those horrific wounds. Especially with the juxtaposition of a bright and beautiful image next to it, making those wounds even more shocking.
Text was added to the images, besides the designer's name, there were also some related statistics. These statistics were all verifiable, absolutely not exaggerated, but also terrifying. People couldn't believe that in the world's most powerful country, there were still such dark corners hiding such unbearable evils.
Just as everyone's hearts were shocked by the images in those public service advertisements, no one had expected that this was just the beginning, and a bigger storm was about to come.
The next day, in all of the Moran family's media outlets, those prime advertising spots once again displayed a series of anti-domestic violence public service advertisements.
Different from the frightening wounds of yesterday, today they used a more direct approach. Hideous men opened their mouths wide, with a strong arm extending from their mouths. Some were clenched into fists, some were open palms, and some were gripping the neck of the woman in front of them. They were still images, yet they conveyed a sense of violence and brutality that seemed to leap off the paper, while also conveying the despair of the women being attacked.
In addition to Laila's name, there was a small line of text on these images—"Verbal abuse is also violence."
Do you think insulting your wife, girlfriend, or children is harmless? Although it doesn't physically harm them, it causes greater harm to their hearts.
This is an aspect that many people tend to overlook. Many people may think that just a few insults without physical violence are nothing serious. However, only those who have experienced it can understand how terrifying that humiliation, that trampling of one's self-esteem, can be.
Without a doubt, this public service advertisement once again created a new topic and successfully drew more attention to the issue. Many people couldn't help but look forward to the newspapers tomorrow, wondering if there would be new public service advertisements.
The answer was yes.
On the third day, the sales of all Moran Group newspapers soared. The reason? Do you really need to ask?
Today, on the front page of the newspapers, there was once again a new series of anti-domestic violence public service advertisements, all designed by Laila Moran. Compared to before, the images weren't as shocking, but the chilling feeling they gave was deeply ingrained in everyone who saw them.
The image showed a beautiful woman with some minor wounds on her face, tears and fear visible in her eyes through the image. One finger was placed in front of her lips, gesturing for silence. Upon closer inspection, one could see that the hand belonged to a man, strong and powerful, completely incomparable to the woman's slender wrist.
Why is domestic violence so secretive? Not only because it mostly occurs at home where outsiders can't see, but also because the abuser warns the victim not to talk about what happened, or else the violence against her will become more severe.
Undoubtedly, this was another image that sparked a hot discussion. It brought out things that were too profound and too realistic, things that most victims of domestic violence would encounter. How to help them overcome their fear and escape from such a terrible environment would require the help of many people from the outside world. The charity organization founded by Miranda was born for this purpose. As a woman, she wanted to do something for the women in the world who were suffering.
On the fourth day, the trend continued.
Printed in the newspapers was a very happy wedding photo, the man handsome, the woman beautiful, both showing off their wedding attire and sweet smiles to the camera.
When people first saw this picture, many were puzzled because no matter how they looked at it, they only saw a happy couple, forming a happy family, which had nothing to do with domestic violence.
However, when they turned the page and saw the back of the picture, they would see the newlyweds who had just worn their wedding dresses. The man was forcibly restraining the woman's wrist, and the woman's back and arms were covered in bruises.
So that was it, this picture was terrifying. A seemingly happy family, hidden violence existed just like anywhere else unseen by others. If even family and loved ones couldn't protect a woman, then who could protect her?
The fifth day, the sixth day...
Every day, a series of public service advertisements occupied all the prime advertising spots in the Moran family's newspapers.
More and more people were attracted by these images, besides the curious public, the most enthusiastic were the employees of advertising agencies. They studied these images, trying to figure out the reason for Laila's success. Public service advertisements, if done, every advertising company could come up with many proposals, but they believed that they might not be able to come up with images as impactful as these.
Fantastic! It's really outstanding!
Putting aside everything else, just from the public's pursuit of these images and the continued enthusiasm, you can see how much attention people are paying to these pictures. Isn't advertising meant to be seen by more people?
Previously, the advertisements Laila shot for GHD company could be said to have been the result of millions of dollars, but these flat advertisements made up of just a few images could completely be said to be the result of Laila's creative thinking.
Public service advertisements don't need to generate profit; their existence is to get more people to discuss such topics and to make more people aware of such topics. What Laila did was very good. Her series of ten-day print advertisements had already begun to make society pay attention to domestic violence.
And Oswald's generous offer played a very important role in this. If he hadn't generously taken out the best positions in his media outlets, he wouldn't have attracted so much attention. And he didn't lose out either. Although running these ads for a few days cost him some advertising fees, it also increased sales by a lot.
Things like newspapers and magazines are things that many people buy out of habit. Once people's attention shifts from one newspaper to another, they are likely to subscribe to that newspaper in the future. So this surge in sales not only made money now but also promised a future surge in sales.
Who would believe that Oswald, the old man, had agreed so generously to Miranda's request without speculating that something like this might happen?