On the evolution path of Victoria's Secret, many of its marketing strategies had left the world astonished but unable to replicate.
For example, their exclusive fashion shows, taking lingerie displays to live television broadcasts, creating a diamond-studded bra worth a fortune, and the grand spectacle of broadcasting from Times Square—all these strategies could be considered the icing on the cake. The results of these strategies were a lingerie company that couldn't be surpassed for decades to come.
In Laila's view, these were all top-notch strategies, but what truly took them to the pinnacle was their appearance at the Super Bowl!
The Super Bowl was the highest-rated event in the United States, almost like a national carnival where countless people gathered in front of their televisions every year to watch the pinnacle of sports. The organizers of the event also recognized its importance. They usually invited the most top-tier singers to perform in the middle of the field, and there were also special advertisements produced specifically for the Super Bowl.
There was no other program that could achieve such high viewership ratings. It was the best stage for achieving fame!
Laila planned to buy the halftime show at the Super Bowl and arrange for the stunning Victoria's Secret Angels to showcase their most captivating figures and their enthusiasm. As for the lingerie, was there any doubt that it would grab everyone's attention?
In her previous life, this plan had propelled Victoria's Secret to become the world's best-selling brand, and from then on, it was known for expanding its territory rather than being defeated. This brand has penetrated people's hearts deeply in the future.
Even in the East, you might not have a single piece of Victoria's Secret lingerie, but you wouldn't be unfamiliar with the brand, which represented sexiness, laziness, and allure.
To buy the halftime show, money was all that was needed, but Laila didn't want to repeat her previous life, where she simply arranged for the Victoria's Secret Angels to appear on stage. In her view, if one thing couldn't bring about multiple benefits, it wasn't a successful venture.
So, while elevating the Victoria's Secret Angels, she also wanted to bring some private benefits, allowing her people to ride the wave.
However, if she abruptly inserted someone into the mix, it might not bring any benefits and could disrupt the existing balance. If she wanted to ride the wave, she needed to implement measures that would accentuate the charm of the Victoria's Secret Angels to a greater extent.
Faced with this situation, she initially considered two aspects. One was to have one of her actresses join them and blend in as a Victoria's Secret Angel. However, she quickly dismissed this idea because, apart from the actresses not having suitable physiques, they hadn't undergone extensive training and wouldn't be able to showcase their best side.
If they made even the slightest mistake, they could become the ugly duckling amidst a group of swans under the spotlight. That was a situation Laila didn't want to see.
The second aspect she considered was having one of her people sing a song during the performance. This person would serve as both background music and potentially boost their exposure. If the result was good, they might even become famous in the process.
But this was also a challenging task. Firstly, none of her people were singers; they were all actors. Additionally, there wasn't enough time to bring in a professional singer and fit them into the schedule.
Secondly, if they were going to sing, the song had to be simple and not too difficult, and it had to be lively and capable of igniting the atmosphere and getting the audience excited.
Even if they found a suitable song, choosing the right person to sing it was a challenge she needed to carefully consider. Singing in front of so many people was no big deal for someone who did it regularly, but for actors, it could be quite daunting.
After some consideration, Laila eventually set her sights on Roy. First and foremost, the company was promoting him, so he was the first one to be considered. Second, his image was suitable for the task. If they brought in someone with a more "introspective" appearance, even if they didn't get stage fright, they wouldn't be a good match for the Victoria's Secret Angels.
However, Laila didn't have much confidence in Roy's singing ability. He sounded fine in everyday situations, but who knew what would happen when he got a microphone in his hand?
If he did well, all they needed was to find a great song and they might achieve a good result. But before that, Laila decided to talk to him.
"You said what? Singing?" After being called into the office, Roy was surprised and pointed to himself, "Don't you know I'm the little prince with a wonderful singing voice? They call me the best singer among Hollywood actors."
"..." With such thick-skinned confidence, he probably wouldn't get stage fright, right? Laila was a bit helpless. "I'm serious. If I ask you to sing in front of tens of millions of people, will you be nervous?"
"Hehe, are you joking?" Roy thought she was kidding. Even the most talented singers couldn't gather tens of millions of fans to listen to their singing, let alone someone like him, a semi-famous actor. "Even if you want me to stand on the moon and sing to billions of people on Earth, I won't get nervous."
He wasn't bragging at all. Stage fright was never in his life dictionary. Although he hadn't faced tens of millions of people, he had participated in talk shows and movie promotions without ever experiencing stage fright.
Laila nodded, "Okay, sing a few lines for me."
"No problem, what type of song would you like to hear? As my boss, I can give you the privilege of choosing a song." Roy joked, winking at her.
Laila was immune to his charming face, raising an eyebrow, "Sing something lively, something that can get the crowd excited."
"Okay!" Roy glanced around, picked up a penholder from her desk, and held it like a microphone. Then, he shouted.
He really shouted because he was singing a popular song of the year, "The Cup of Life." In March of this year, this song, sung by Ricky Martin, became the official theme song of the 1998 FIFA World Cup held in France. It also topped the music charts in many countries.
Even in the United States, this song was loved by many young people for its strong rhythm and enthusiasm.
Listening to Roy shouting "Go, go, goal!! Ale, ale, ale," she could only imagine kicking him out of her office with one foot.
"That's enough!" She glared at him. "It seems like you don't want this opportunity. Well then, you can go."
"Hey hey, just kidding." Roy playfully snatched her document, grinning. "What opportunity? Tell me about it!"
"The opportunity has nothing to do with you now. I need someone who can sing a song properly, not someone who shouts it." Laila sat back at her desk with a stern expression and waved a document at him. "You can go now."
"Don't be like that!" Roy playfully protested. "I was just joking earlier. Can't I sing seriously now?" Without waiting for her response, he began to sing again. This time, it was still "The Cup of Life," but he sang the calmer part before the energetic chorus.