The speed of the Five Ancestors was not slow, and there were quite a few top-notch hidden families. In just a few short days, they had conquered a third of them. The increase in strength and the allure of becoming an immortal were indeed powerful.
These were prominent families, and it would have been normal for first-rate families and sects to subdue them, but for these top-notch hidden families to be subdued within a few days was unimaginable.
It might indeed be true that, at any time, the temptation of power is the killer move, the higher the cultivation, the more one wants to improve. It's human nature.
The matter of killing each other was predetermined; if those descendants of the Ling Family who had escaped were really found, the only consequence would be losing their heads.