Tencent, Renren Project Department.
At present, the number of users has reached 7 million. Today, the photo tag function was launched. The project leader Zhao Peng could have been relieved. The product features and competitors had been leveled out. Just when he was about to launch a counter attack, , And was depressed by the news of Blue Star's pre-A round of financing.
Even if financing is all right, what really makes Zhao Peng angry is that his company is not only one of the investors in this financing, but also the largest investor.
Tencent's finances have become more and more abundant by the second half of 2003, because the company has found a very strong monetization profit point, that is, the QQ show product, Xiao Ma did not expect this product to perform so eye-catching, according to this momentum Going forward, the financial turnaround will be completed next year.
If it were not for the QQ show, this investment in Bluestar Technology would not have spent more than 20 million.
Now many people on the Internet ridiculed Tengxun's operation, and people in the industry are surprised by Tengxun's fresh and refined operation.
Smashing money here to develop the R community, the investment department backhand invested tens of millions of dollars into rival Blue Space.
Zhao Peng is now secretly bitter and bitter. On the one hand, the company's top management has given him a heavy task, and even the little brother himself told Zhao Peng that he attaches great importance to the R agency. The development momentum is good, and it will definitely be split in the future Come out and become a wholly-owned subsidiary operating independently.
At that time, I took this task with confidence and became a product manager. However, I did not expect that things would turn into this ghost.
It's called Crazy BlueSpace, and there are all kinds of God's assists flying up there, and now General Zhao is stupid ...
In fact, Zhao Peng also knows that the company did nothing wrong to do so, just to hedge the risk. Regardless of which side wins or loses, Teng Xun will not become a loser even if he is not the ultimate winner.
But one yard at a time, as the parties were uncomfortable, Zhao Peng felt that it must have been a brain drain when he took the project, and he felt that he was a pot-buyer, carrying a cauldron for Ma Zonghe.
Anyway, President Ma is a wise decision maker in the end. R agency is up and running. Mr. Ma has vision; R agency died but invested in the blue space very early. President Wang was too visionary. Thanks to the early investment .
Mr. Zhao, who was furious, felt that there must be a talk about MMP.
"Come in!"
Upon hearing the knock, Zhao Peng responded impatiently.
His assistant came in and looked at the boss at the top of his eyes, but still truthfully reported: "General Manager, BlueSpace website updated the latest version at about 7 o'clock this morning, launched a brand-new function, and ... it's hot and hot again It's a mess! "
"?????"
Zhao Peng immediately turned his head and stared at the assistant, quietly snarling for a while: "It really should be-!"
Hearing this news, President Zhao is not good for the whole person. He almost breathed out the breath of old blood. R just launched the photo tag function. Nima immediately launched a new feature next door.
Even with my toenails, I know that this is an anti-targeting strategy that Luo Sheng has deliberately made against R's imitation strategy, and it is simple and rude, which makes people have no temper.
You imitate it, then I will keep leading for a period of time with a continuous stream of new ideas, one for a period of time, one for a period of time, and then continue to lead.
Always ahead of its peers in user experience.
Then the user growth rate of R agency will increase with the gap of BlueSpace over time. Eventually, R agency can only lag behind, and in the Internet industry, especially the social field, even the second often means failure.
The Internet is like this. The advantage of first-in, first-out is great. If you want to surpass it, it is useless to occupy the ecological chain first.
Now QQ is a good example.
QQ in virtual social networking is now becoming more powerful, and some competitors are disappearing.
At present, netizens recognize QQ when playing virtual social networking on the Internet, and Blue Star Technology has developed a real-name social networking on the Internet. In the end, it will only choose one. There are currently three main players in this field, one is BlueSpace and one is everyone. The other is 51 personal space.
BlueSpace's advantages are also obvious now. Original, various popular ideas, plus money now, market share is also the first and maintains a huge lead.
Zhao Peng cursed and said, "Take the street, immediately notify the development team to provide labor capital ... Right, what new features of Bronze is on the line?"
Assistant: "Like function."
Zhao Peng: "Yes, like function, copy it out for labor and capital immediately."
The assistant left President Li's office silently, not wanting to touch the mildew of his boss, and started scolding and swearing.
Zhao Peng, sitting alone in the office, whispered and scolded: "Take the street, I don't believe that Luo Sheng's little bastard's brain energy keeps coming up with fire ideas, and your ideas will always dry up."
It is worth mentioning that these ideas launched by Bluestar Technology have applied for patents, but they are not useful, and imitation people are not directly copied 100%, and lawsuits will not be left in the end.
But patents still have to be registered.
...
In stark contrast, Bluestar Technology Studios is now a celebration.
In the lounge of the living room, six or seven people such as Luo Sheng and Xu Yong sat together to chat, and Erin smiled happily: "In the past half month, the number of users in the blue space has grown rapidly and has reached 3500. With more than tens of thousands of users, the praise function was really well received once it was launched, and it was another hot feature. "
Xu Yongcheng leaned back on the sofa and tilted Erlang's legs, looking at the momentum of the crowd: "We have to use actual actions to explain the words of the boss to the industry, has been imitated and never surpassed!"
This statement is indeed overbearing, and if you dare to claim it, you either don't know the superiority or the competitiveness of the industry's dominant level.
Obviously, BlueStar's BlueSpace website is the latter.
The members of the company are looking forward to each other day and day. I heard that the boss is planning to formulate a set of equity incentive plans, which makes every employee look forward to, and the company's current development trend is undoubtedly more exciting for employees.
As an early employee who joined Bluestar Technology, they all know how lucky they are. The sooner they join a promising company, the brighter their future will be.
Anyway, the veteran has no credit or hard work, not to mention credit.
...
Like function, this small function can be said to affect the entire Internet industry in the future.
However, how much fire and how effective it was was not known until the end of the next day.
On the second day after the launch of this feature, the user activity of Blue Space skyrocketed by 27% compared with the previous day. This is a situation that many users have not yet discovered.
After users share photos to the website, they will click back to see if someone likes TA or there are many people who like TA. This kind of users is gradually increasing.
User habits are changing quietly, and likes are becoming the habit of many users.
Habit is the most powerful force.
Now it 's not just the R agency staring at the creative copy of the B agency. Once the like function is launched, many Internet companies in the industry have seen its charm, and they have begged their respective technical departments to accelerate the development and get the website online. District also likes, as long as websites with some interactive elements have chosen to go online.
What made Xu Yong more depressed was that few websites came to them to pay patent fees and use genuine features, otherwise this would definitely bring a lot of income for Bluestar Technology.
...
This afternoon.
"Ah, since it's a bit good, why can't there be the opposite function? Is this the most complete, right?" Xu Yong said suddenly, and several others, such as Erin sitting in the lounge, immediately joined the discussion.
One like, one step, this is the most complete function, right?
Everyone thought Xu Yong's idea was good, and they turned to Luo Sheng, who shook his head and said:
"Actually I've thought about this, but I don't think it's a good feature, it spreads negative energy. Imagine that you share a photo and harvest a lot of 'steps' instead of 'likes', definitely It 's going to be angry, or at least not happy. This feature is counterproductive and reduces people 's motivation to share. "
"The community in the blue space does not need the negative comment function, because as long as the content shared by the user does not violate the rules, he should not harvest the negative comment. You can dislike something. This is your personal right, but you should not take personal It 's hurting others to release their emotions to others. If UU reads www.uukanshu.com as a result, it will hurt the company.
Makes sense!
Everyone heard Luo Sheng's analysis immediately changed the previous concept. Xu Yong originally thought that he had thought of a wonderful idea, and carefully considered that this "stepping" is indeed a very negative energy function.
Only like is obviously the best, at least it is the best for the company. Even if you don't like it, you can ignore it. It can also prevent things like malicious bad reviews and improve the overall social environment.
People like to be praised and want to be praised. No one wants to get bad reviews. This is a very simple human question.
After a brief discussion, the negative evaluation function proposed by Xu Yong was rejected.
The negative review function is not right or wrong, but it is not suitable for the blue space community. Some places need such a function, but the blue space obviously does not need it, and it may even bring adverse effects.
Of course, at this moment, some people in the creative department of the R agency also think of the negative evaluation function through the like function, and have begun development.
The people chatted for a while, each of them was responsible for their own work, and Luo Sheng took Irene out of the company, naturally not to go out for a date or something, but to stroll around the major business office buildings in Shencheng.
The 77 million Pre-A round of financing has already been credited to the company's account. Now that there are sufficient funds, the company's operation and development can also enter the fast track, and it can also be better operated if it has money for publicity.
Another company is also going to enter a larger staff expansion stage. The situation that ordinary employees have multiple roles and needs to be changed, it will be necessary to expand staffing.