Manhwa Cold Male Lead

Jared rejected me as his mate. Unknown to him, I was pregnant with his child. Five years later, Jared becomes my boss. My daughter asks about her father everyday. How do I tell her he made it clear never to see me again? Jared is a cold, grumpy alpha. His aura makes me want to run, in fact, he is so cold hearted and selfish. He won’t make the perfect father I know it. Suddenly, he wants an in, on his daughter’s life? And there are these voices asking if I should reject him just like he rejected me too? Apart from that I have to find out the truth of my sister’s death. Did I forget to say, Jared gave me hope that he can help me? He believes with my powers as a guardian wolf, we would get to the truth. Maybe this was a mistake because I keep eyeing how ripped he looks in those pants. And how hot he looks whenever he takes off his shirt…

There was a big scandal in the Mu family. The real daughter of the Mu family was switched by the nanny since she was a child. The Mu family didn’t bring her back from countryside until 17 years later! After the true daughter returned – There was no affection, only sympathy. The Mu family parents asked her, “We have a deep relationship with Yaoyao. We can’t let her lose face. We can only announce you as an adopted daughter to the outside world. You won’t blame us, right?” Her fiancée also said: “My fiancée can only be Yaoyao! Get out of here country bumpkin.” The attitude of her older brother Mu Qingyi was even more complicated. Yet despite all that, the real daughter, Xu Xinduo, said indifferently, “It doesn’t matter.” From a young age Xu Xinduo could swap bodies with a certain teenager. That teenager would always exclaim in an annoyed tone, “Let’s switch bodies, I just don’t feel like taking piano lessons” At a banquet, everyone in the Mu family watched as a rich young master strode towards Xu Xinduo and said, “Be my girlfriend, although you are from a small family… you are very beautiful.” With a smile Xu Xinduo replied, “I’m starting to miss my parents already.” Such a quick change of attitude?! The romantic story of the indifferent real daughter x a filthy rich despotic young master Note: Here “switching bodies” means swapping of souls. It’s temporary and doesn’t involve any physical changes.

Adeline didn't expect she would transmigrate into the trashy novel she read years ago. The plot was so cliched that she couldn't bring herself to finish it. Years later, she found that very book on her bed, the page was open to the villainess' execution and before she knew it she found herself in the very novel she hated. The evil villainess who couldn't stand her two childhood friends become completely enamoured by the female lead, she decided to take care of the matter herself and thus became the public enemy. She now became the villainess of the story! "I do not accept this!" Adeline yelled at the top of her lungs. "I will change the plot." The Crown Prince she rejected won't leave her alone. The cold Northern Duke clung to her and wouldn't let go. The Arch Mage wants to abandon his duties and serve as her personal knight, and the Head Priest is obsessed with her! The Male leads she wished to avoid won't leave her alone! ---------------------------------------------------------------- Obsessive male lead- check. Funny but strong female lead- check. Amazing family- check. Annoying Goddess- also check.

Rise Lee, a well-known A-rank esper in the federation. He was even ranked as one of the strongest among the A-ranks and recognized as one of the hopes for humanity.  However, he wasn't only famous because of his prowess or his attractive appearance; Rise was more infamous because of his terrible personality. He was called a villain by most guides and espers for a reason. And who would guess that Rise Lee was really a villain, in a literal sense?  The terrible truth then unfolded to him.  He, Rise Lee, is one of the main villains of the novel.  Rise Lee spat out a mouthful of curses and swore that if he had a second chance, he would mess up this damn novel until everyone went down with him. If the author was in front of him, he too would be destroyed with him!  And a second chance did come! Rise Lee, the villain, woke up five years before the main storyline! Heh.  So what if he was a villain destined to die? That protagonist who killed him, and the author... He would screw them over.  Being a villain, be damned. In this rebirth, he would take and mess up everything.  What did you say? The protagonist’s love life? Heh. That too. Rise would take his lover. The male lead... will be his.  - - #Guideverse #guide #espers #bl #r18 #rebirth

A 24-year-old woman traveled to the novel world due to a plane crash. She takes over the body of a cannon fodder who bears the same name as her. She traveled to a time when everything was scarce. The moment she opened her eyes, she was told that in two months, she would marry a lame man. Flustered girl : "Why didn't anyone tell me that my fiancé is so good-looking?" Proud fiancé : "Baby, I'm glad you like my face and body. Shall I warm your bed now?" Confused girl : "Didn't they say you are a cripple? How can you move so vigorously?" Vigorous husband : "Where did you hear such rumors? It seems that I need to prove myself to you." Shy girl : "So shameless..."

On the fourth day of May, Kevin was murdered in his apartment. He has no enemies and no friends. His parents have their own families, and he lives alone in a 200 meter square apartment – in other words, he does not have anyone who bores hatred against him. But he died. And the police concluded his death was an act of revenge homicide. Kevin pondered who would kill him when he suddenly woke to unfamiliar surroundings. And it took a few minutes to be processed in his head… Why are the furnitures so big?! The bed's mattress is so wide it's like the whole floor uses it as a floormat! The window is so high Kevin felt he was inside a church with glass walls as high as a three-storey building! Even worse, the appearance of a flower vase at his side is as tall as him! What the hell is going on?! [Host, you now possess the identity of the Male Lead's precious cat!] Kevin: What did you say? [Current Mission Progress: 0%] [Host, please work hard and prevent the Male Lead's terrible fate!] Kevin: …… What nonsense?! I just died! ………………………. [Host, the villain is one step closer to harming the Male Lead's life! Please prevent them!] Kevin: …… [Host, a villain's lackey wants to kill the Male Lead! Please stop them!] Kevin: ….. [Host, the Male Lead incurred a huge loss because of the villain, please bring him home and pamper him well!] Kevin: …… [Host, the Male Lead is injured because of the villain! Please nurse him back to health!] Kevin: …… Am I the Male Lead's mom or a pet?! ______________________________________________________ Updates are on Wednesday and Thursday.

As I found myself thrust into this bewildering situation, I couldn't help but wonder if fate had a strange sense of humor. Here I was, once the top A-rank agent, now trapped in the role of a notorious villainess in a reverse harem novel. But why did it had to be the villainess? Well, I don't care! But now that I'm here, I'll enjoy my life to the fullest that I couldn't before. Plus, my family is real rich. Though an issue soon occurred. The female lead keeps sticking to me! I tried to get rid of her by distancing myself since I don't want to end up in the chaos like in the novel… But the female lead is just so adorable!! What would happen if the once fearsome antagonist was now trying to protect the very person she once tormented?  "Sabiiiii!" Ann's voice chimed, her eyes sparkling with innocence. It was hard to resist her charm, and I found myself softening despite my initial intentions. And it seems the so-called main suitors are suffering from collective amnesia. They flocked to me, oblivious to the fact that Anne was the true focus of their affections. "Stay Away! I will not give you my lovely Ann," I declared, my frustration mounting. "Who said I wanted her?" The chaos continued with the supposed fiancé as well, who seemed convinced that our engagement was set in stone, "You are my soon-to-be fiancée! Please compose yourself"  "I refuse to get engaged to you and to compose, whatever that is". "Don't you think you're quite rude to your soon-to-be Fiancé?"  "I'm not rude, you're too nice! And I told you I'm not getting engaged to you" "Thank you, my Lady"  "…Are you dumb?!!!" What in the world of strawberries was going on indeed? It was a baffling and comical twist of fate. But as the days passed, I found myself navigating this bizarre world with a newfound determination. If I was going to be stuck in this story, I might as well do it my way. And who knows, maybe I could turn this chaotic tale into something truly extraordinary.

Waking up To a cold world and falling asleep to a Regular one, Evan is stuck and needs to get out.

Aurora, the most sought-after courtesan in the rugged town of Stonecold, is known for her mysterious, alluring talents that have captivated the entire kingdom. So when the King of Argothia, unexpectedly claims her as his bride—regardless of her own wishes—the kingdom is stunned. Yet neither Aurora nor the King fully understand the secrets each carries, and as they enter into an uneasy union, they both may be in for far more than they bargained for. he

WARNING: Mature Content. Winner of WPC #197 (Silver) The handmaiden's hurried footsteps can be heard in the hallway, followed by a loud slamming of the door. When we were finally left alone, Rin's calm voice can be heard, "I don't like that maid of yours, I will have to get you a new one within the week." I nodded, by this time I am used to having my handmaidens changed. He took the comb and started combing my hair, his dark eyes looking straight into my eyes, the sheer perfection of his face in contrast to my ever-plain-looking face. I looked away, I can't bear looking at it, it reminds me of the book that I'm in and how this is not a fairytale. He held me by the shoulders and asked in a cold voice, "Why do you look away? Is the idea of us still so intolerable for you?" I don't know how to answer him so I just nodded and bit my lower lip. He carried me to bed as he kissed my hair. Then, he laid me on the bed, his eyes boring through mine. "I hate that you are afraid of me, and that the idea of us is unacceptable to you. But right now, the only thing making you stay with me is fear of what I'd do if I lose you, I have no choice but to hold onto it. Forgive me Maru, I have no choice but to cherish the fear I have inflicted on you." He disrobed me, his calloused hands rough against my skin, feeling, touching, and leaving warmth where it landed. I winced every time his fingers land on a bruise, or on some of the fresh marks he placed there last night. "Do you want this?" he asked me as his fingers curled against my breasts, pinching one taut nipple after the other. I nodded, unable to deny under his skeptical gaze, I moaned in pleasure when his lips replaced his touch. His tongue licked on a pinkish bud and then sucked so very gently. "Tell me, any time you want me to stop, Maru. One word, that is all I need," he whispered and I blushed as I was reminded that I never stopped his assaults. I was powerless against my own needs, in the modern human world, it seems I am a submissive. And right here taking me in for another torturous night, is my dominant. I am married to Rin Saito, the most powerful monarch this world has ever seen, and I... I think I may have found my master in him. "Raise your hands for me, raise them above your head, and clasp them together," he whispered, his mouth barely an inch from my ear. I obliged, my body trembling from desire and fear combined, anticipating his next orders and feeling my body give in to his control. He took a silky rope he has been keeping on the drawers of the bedside table, and smiling, bounded up my wrists. "Tighter?" his sadistic smile made him a bit more benevolent in my eyes. I trembled from excitement as I nodded my head. He tightened my bind and leveled his head with mine, then he dipped his head, claiming my lips as I squirm helplessly against him. He opened my lips and slid his tongue inside my throat, my own saliva dripping down my neck. "Beautiful, my beautiful Maru," I heard him whisper as his hands continued to travel down, stroking and sliding gently down my skin until it reached my undergarments. "You shouldn't even bother with this, you know of my appetite. I told you not to wear them at night, my love, do you really want to be punished that badly?" I moaned, his lips curving in a proud smile. "I like it when you lose yourself in shameless pleasure. I like it when I can sully the princess and turn her into my queen," he claimed my lips more possessively.

Lucien Blake is a twenty six years old shut in otaku. He live his life reading novels, watching animes, eating and staring at computer all day. One day he went out to buy his favorite chicken lunch box meal at the nearest convenience store. But a robber came in and decided to rob the store. Without knowing why or what for, the robber shot him in the chest before running away.  Can his life as shut in otaku get any worse?    A series of beeps flooded his head, forcing him to wake up. When he open his eyes he found himself in another world very much like his own. Except for one thing. His beloved protagonist from his favorite anime is staring at him face to face. A notif pop into his head saying, [Dear host, find and help the protagonist escape his fate of getting killed. Help him in his mission of eliminating the demons. Points will be added. Failure to do so will result to deduction. Zero points will lead to your death. Good luck.] Lucien was left no choice but to adapt to his life as a mob character, helping the protagonist pave his path into greathood. It was all good at first, if you count off the number of times he has to pick up his butt running away from hideous creatures drooling after his flesh, his life being protected from protagonist halo was awesome.  That is until.... the protagonist pushed him down to bed. _______________________________________________ Updates are on Wednesday and Thursday

WARNING WARNING WARNING!!! THIS STORY WILL CONTAIN DISTURBING THINGS IF YOUR MENTAL PROWESS ISN'T STRONG THIS STORY IS NOT FOR YOU. WARNING WARNING WARNING!!! THIS IS MY OWN STORY I OWN ALL RIGHTS ACCEPT FOR THE PICTURES I WILL USE FOR THE CHARACTERS. ____________________________________ Jake, Your average 33 year old Gangster was Driving home From the gym only to die from lack of Sleep in The Car, how Will he live in a World of a Dark Smutty Manhwa. ___________________________________ Jake: that's Not how I Fucking died Author: shut the fuck up the synopsis is only for Show Jake: yeah right Author: -_-

Incubus and Succubus. Whenever something happens to anyone's relationship, those two are to blame. The evil spirits, the demons, and the hungry creatures for sexual actions. No one ever cared about their origins. All they cared about was their disappearance. If they disappear forever, then everything will be alright. Everyone will live happily ever after. But what would you do if you were hunted down by one of those demons? "Hands off, demon!!" Slender hands moved through the priest's broad shoulders and chest, "just this time, father, please?" The demon pleaded. Warning!!! Sexual actions - angst - mention of death - mention of blood - pregnant male This novel is +18 since there will be smutty chapters that will keep increasing later!! Updates!! Udates twice a week!! Extra chapters will be released soon

There's nothing wrong with Adelaide's life. There's nothing wrong with being cheated on. After all, half of marriages end in divorce and most end from infidelity. There's nothing wrong with getting addicted to an otome game. After all, everybody has something they're obsessed with. There's nothing wrong with reincarnating as the villainess instead of the heroine. After all, the villainess is richer and more powerful. There's nothing wrong with the villainess chasing after one of the love interests. After all, it's not like he's the canon route. There's nothing wrong with Ophelia's life.

The only child from a dysfunctional home. A man can be wealthy, famous, handsome and healthy. All this was true about Andrew Levis except falling in love. As rich as his father was, he was not attracted to any other female except his mother. Andrew Levis inherited the same habit from his father. He finds himself in a one night stand with Sarah Obama after a club party. The only solution to his family problems is only if he can produce a child. Andrew was trapped to get Aria pregnant, the daughter of kids Crocs company. Ariq drugged Andrew so he could get her pregnant, so it leads to marriage. Their plans were unsuccessful as Andrew mistakenly met Sarah in an hotel room while she was waiting for her fiancee to have her a month to their wedding. Sarah's boyfriend broke up with her even when they have not fully known each other, using it against her when he knew quite well she's not a cheater, all because he loves his side chic. The same greedy Aria that wants to get married to Andrew and still have extra marital affairs with Alfred. Few weeks after the one night stand Sarah discovered she's pregnant. After Sarah's discovery since the one night stand, Andrew proposed to her. "Please marry me, make me the happiest man in earth and let's help each other get revenge. Find out what happens next?

A chubby little girl was reborn. She received a heaven defying system as well as a drastic weight loss as she advanced in ranks to become a goddess. She started a company, became the big boss, signed on superstars and filmed movies. There were no limits to her counterattacks - face slapping and tumbling around were daily occurrences to her. In the end, midway through her smooth-sailing ventures, her system would always play a few tricks. [Ding! Issuing the main mission: Host, please seduce Mr CEO with all your might!] What?? The goddess was instantly dumbfounded. Hold on!! However, the goddess suddenly turned backwards and her body dashed towards Mr CEO in a manner that was completely out of her control. One step, two steps, three steps… With a crash, she hugged onto him tightly, unwilling to let go even when her life was put on the line.

Vanya Mickelson come to know the world she is living a novel world and she was the villainess. Her boyfriend is the Male lead and he will reunite with the female lead who happens to be his first love on their engagement banquet. So she left him to his first love and wished them happily ever after. Years later after coming back to her home what she didn't expected to see was her ex-boyfriend wailing and blaming her for abandoning him. Vanya : Now what kind of plot is this ?

Jun Haoyu is a wise and smart man. But even he has his moments of weakness. [Hello, I'm Zero. Would you like to sign a contract with me?] In a fleeting moment of weakness (while sleeping), Haoyu hummed in response. [Ding! The contract has been established successfully! Transferring the host!] [Ding! Welcome to the new world! Please complete the missions well!] Abruptly thrown into a new world, Haoyu quickly adapts. Fortunately, he gains a wife along the way, healing his wounded heart bit by bit. Disclaimer: - This is my original work! - This story is my means of survival, for myself and others like me who are starving (for seme MC stories). - Gong/Top/Seme MC!!! The MC is the Gong! - 1v1, with the shou's soul remaining consistent across worlds-it's always his soul. ... #GongMC #SemeMC #SemeProtagonist #MainAttack Lastly, thank you for reading! Please follow the author, vote, comment, and share the story~! Also, please consider buy this broke author some food: ko-fi.com/despicablechili

Synopsis: Demian Maxwell is the Crown Prince to the Grove Kingdom and an alpha. It's his first year at Oakswood Academy and a certain beta has garnered his attention, but why does Ophelia Rosewood keep popping up when he least expects it? Remi Sato is a renowned name in the science community, and this famous herbologist is starting his first year at Oakswood Academy. But this boy has a secret, and lots of them. He is secretly the omega prince, Remington Arlow and a reincarnated soul who just wants to be with his favorite otome game character. Excerpt: Remi looked at him in confusion. Demian saw the moment that Remi realized what he wanted when Remi's face turned a brilliant shade of scarlet, matching his beautiful pink eyes which seemed a tad darker than they were just moments before. "You-" Remi started, his words dying out. Demian pointed to his still open mouth, uncaring of how undignified he looked at the moment. This was something he needed, a peaceful, uncaring day with a beautiful beta to tease to get his mind off the nightmares he had recently been plagued with. Remi chewed on his bottom lip in contemplation. Before Demian could tell Remi that he was only teasing him, Remi picked up a fork and speared a piece of fish on the tines. With a red face, Remi raised the fork up until it was even with Demian's mouth, his hand under the fork to catch the food if it fell. Demian's eyes widened minutely but he refused to pass up the opportunity that was given to him. He leaned forward and took the piece of fish between his teeth, sliding it off the utensil. A rich, nutty flavor with a sweet sugary taste coated his tongue pleasantly. "This is really good," Demian said after swallowing his food. "I'm excited to try other dishes made by you." Remi flushed crimson once again. It was interesting to see such contrasting reactions out of him. One minute, Remi could be daring and confident, and in the next he could be timid and shy. "How about some vegetables this time?" Demian once again opened his mouth. A salty, leafy taste filled his senses this time. The salt wasn't overpowering and it brought out the natural flavors of the mixed vegetables that included asparagus and carrots. Remi lowered the utensils and looked away. "You have two perfectly good hands, feed yourself," he mumbled. The back of his ears and neck were tinged red. *This a teen-fantasy-romance novel set in the omegaverse.*

She was sent without warning inside the story she wrote, and now Kate, who transmigrated to every plane she solely wrote, embarks on the road of saving her male leads from destroying the world. But... Does the male lead really need to be saved by her? It seemed that she was the one who needed to be saved from these clingy and paranoid male gods in which they did not want her to leave their sight, even if it was just for a mere second. "...." Arc 1 - Parasite Monopolized Lover - There is an alternative name I made for this book. "Saving You In Multiple Dimensions" -soon available in babelnovel, kiss/myfiction/chapters visual -available in chapters taptales/tapas

Their is a village in a snowy forest. They are quite prosperous. Like many others they have a saintess and a god they follow. Unfortunately when they are most in need of their gods assistance they are abandoned. The Saintess manages to escape but how would she survive on her own?

Kai Chen, a martial arts savant whose obsessive pursuit of perfection drives him to madness. After dying on Earth, he is reborn in a mystical world of cultivation where Qi fuels incredible power. As Kai ascends through realms, blending modern techniques with ancient arts, he leaves a legacy that disrupts the balance of worlds. With his cold demeanor and unmatched skill, he attracts powerful allies and formidable enemies, navigating sects, demon realms, and enigmatic entities in his quest to transcend human limits and reach ultimate perfection.

Zhao Xi’er transmigrated into a novel, becoming a cannon fodder crossdressing female who disguises herself as a man. The male lead of the novel, Xiao Mohan, later becomes a business genius in S City, performing business miracles one after another. However, he was just a poor, pitiful man right now. Because of the lack of love and indifferent treatment he received in his younger years, Xiao Mohan developed a paranoid and cold personality. To change her own fate, Zhao Xi’er secretly cared for Xiao Mohan while still maintaining her villainous cannon fodder character. When Xiao Mohan fell ill and had a fever, she ignored it while in front of others, but immediately had medicine delivered to him after school. When Xiao Mohan was insulted, she taunted him in front of others, and secretly taught those bullies a lesson behind his back. When Xiao Mohan was falsely accused and helpless, she worked hard to collect evidence until the truth came out. Zhao Xi’er felt like she was going to explode from all the pretending! Fortunately, Xiao Mohan’s attitude towards her had improved a lot, so she was relieved! If one were to ask Xiao Mohan what he hated most in this world, he would say one was his birth father who abandoned him, and the other was Zhao Xi’er, who was in the same school as him, the guy who bullied him but also treated him well like some kind of maniac. One day, at the entrance of an alley, he heard someone speaking and saw Zhao Xi’er, who he hated the most. Zhao Xi’er was kicking a boy from the school next door who always bullied Xiao Mohan, and he said coldly, “You’ve got a lot of guts, huh? How dare you touch what’s mine?” “Yours?” the boy on the ground was confused. “I didn’t touch anyone who belongs to you! I’ve only beaten up Xiao Mohan recently…”Zhao Xi’er glared harder. “He’s mine!” Xiao Mohan: “...” Shameless! Zhao Xi’er was getting more and more shameless!

Anya Miller, raised in a strict and traditional family, finds herself falling deeply in love with Liam O'Connell, a young man who challenges her world. Their love is a rebellion against the expectations that have defined her life, a testament to their shared dreams and a desire for freedom. However, their love story is met with fierce opposition from Anya's family, particularly from her older sister Elena, who upholds the family's values and traditions. The pressure to conform weighs heavily on Anya, leading to a devastating choice: she runs away to be with Liam, leaving behind the life she's always known. "A Love That Leads to Rebellion" is a story about the unwavering power of love, the courage to break free from societal expectations, and the journey of finding your own path, even when it leads to the unexpected.

On the first day of college, Jiang Ling'er died from an accidental electrocution in her room. Unexpectedly, she actually transmigrated into a novel. She became the female supporting character whose life was on the line because she tried to steal the female lead's man. Jiang Ling'er checked her bank account and discovered that she had so much money! "This world is wonderful. I should live a good life. I can approach many handsome men, so why should I stick to just one?" She immediately said out loud. "Ling'er, I know you love Li Yan deeply too," Bai Xue said. "Don't make things up. Aren't there other men apart from Li Yan?" Jiang Ling'er asked. "Ling'er, aren't we best friends?" Bai Xue asked. "If this is what being best friends means, I'd rather be a man," Jiang Ling'er said. *** "Jiang Ling'er, what must I do for you to stop bothering me?" Li Yan asked. "Dude, please have some self-respect. Don't overthink things," Jiang Ling'er said. "Drop the act. I won't fall in love with you," Li Yan said. "Please look into a mirror. See what you look like right now. I'm not blind!" Jiang Ling'er retorted. "I think I like you," Li Yan said. "God! Please spare me. Don't torture my eyes with an ugly loser like him!" Jiang Ling'er exclaimed. "You like me too, don't you?" Li Yan asked. "Who gave you guts to say such things? Did God do it? Please look in the mirror!" Jiang Ling'er exclaimed. Jiang Ling'er was rich and pretty. Why did she have to fall for an arrogant idiot? This was her second chance at life. Naturally, she would live the way that pleased her the most!

Grace Evans was living a nightmare. Abandoned by her family after a traumatic childbirth, she found herself alone on the cold streets, cradling her newborn, with no idea who the father was and no place to turn. Her step-mother, Victoria Lawson, a woman of ruthless ambition, had orchestrated Grace's downfall, stripping her of everything she held dear. But Grace is not one to be broken. As secrets from her past begin to surface—secrets that tie her to a legacy she never knew existed—Grace embarks on a journey to reclaim her life and secure a future for her child. With the help of a mysterious benefactor, Ethan Cole, whose motives are as shadowy as his past, Grace steps into the cutthroat world of business, determined to dismantle the empire that sought to destroy her. Yet, in a world filled with betrayal, hidden agendas, and corporate warfare, trust is a luxury Grace can’t afford. As she uncovers the truth about her biological parents, the identity of her child’s father, and the dangerous secrets her step-mother has buried, Grace realizes that her battle for survival is only just beginning. With everything on the line, Grace must outsmart her enemies, protect her child, and claim the legacy that is rightfully hers. But the closer she gets to the truth, the more dangerous her world becomes. Can Grace rise from the ashes and take back control, or will the shadows of her past consume her for good?

Shiba was having his life turning upside down as the new hero and he had blocked his supernatural power inside of his body while he meet with Lugh and another old pal of his friend that it been so long time no see each other went he met Agent Yuta and Agent Tamura.