Beauty And The Beasts Manga

"Untamed Heart" tells the riveting tale of Belle Bernard, a woman battling the shadows of her past, and Apollo Colucci, a feared and respected figure in the New York underworld. Belle's life takes a dramatic turn when her father's gambling debts thrust her into Apollo's world, a place governed by its own ruthless laws. Against the backdrop of danger and betrayal, an unexpected bond forms between Belle and Apollo, challenging their perceptions of freedom and love. As Belle navigates the complexities of her new life, she discovers a strength she never knew she possessed. Meanwhile, Apollo confronts his own demons, questioning the life he has led and the man he wants to become. Together, they embark on a perilous journey, confronting enemies both external and internal, as they fight for a future that seems ever out of reach. "Untamed Heart" is a story of redemption, resilience, and the transformative power of love. It explores the depths of human emotion, the harsh realities of a life lived in the shadows, and the possibility of hope in the darkest of places.

Perla had always felt a longing for adventure, stifled by the rules of her strict upbringing and surrounded by her older brothers free to do as they wanted. She longed to carve her own path, to seek out excitement and perhaps even a little romance along the way. One day, while escaping yet another tedious piano class, she stumbled into the hollow of a massive tree. At its base, a mesmerizing green light beckoned her, and before she knew it, she was transported to a bizarre forest teeming with colossal, long-extinct creatures and menacing carnivorous plants. This was the realm of Beastkin, where men could transform into mighty beasts. Here, the constant threat of war had led to a peculiar imbalance, with most females giving birth to male Beastkin, resulting in a dire shortage of women. The land was a battleground, filled with mercenaries and adventurers seeking glory. While the males formed companies to embark on quests, their females stayed behind, living a life of comfort. But not Perla—she was determined to break free from the mold, to grow stronger, and to join her new love interests on exhilarating escapades.

What if you had a system that could rewrite reality itself? Lucius transmigrated to this new world with his amazing system that let him hacks any beast but because of his arrogance, he was chased and sealed by people who were jealous of his talent. Fortunately, Lucius had created a new body with his system. With this new body he vowed to be secretive and also become the strongest by using his system that can hack everything even making his beautiful enemies into his beasts. Erase a rival’s talent? Done. Enhance an ordinary beast to perfection? Easy. Rewrite a noble’s fate? Child’s play. Making Villainess into his slave? Perfect ending. With his loyal slaves, a growing arsenal of hacked abilities, and also his devious mind, Lucius sets out to dominate everything. But as he reshapes the world to his will, he can not hide forever so can he remain in the shadows long enough to achieve his ultimate goal? Enter a world where reality bends to one man’s will. In a world ruled by power, Lucius doesn’t just win. He rewrites the game. Unleash the System. Rewrite Fate. Dominate All.

[WARNING: MATURE CONTENT]. I, Lily, thought I had it all: a loving boyfriend, a close friend, and a normal life. But it all came crashing down when I discovered the unthinkable: my boyfriend, Lu Chen, was using me to hide his secret relationship with my best friend. Heartbroken and enraged, I confronted them, but things took a deadly turn. Pushed off a cliff, I should have died. Instead, I awakened in a bizarre beast world where I'm the ultimate prize: a peerless beauty. In this strange new realm, beastmen are gorgeous, while their females are gruesome. The rules are simple: men can have only one wife, while women can have multiple husbands. And if a man is abandoned? Death awaits. A strange rules that supposed to belongs to the men like Lu Chen in my world. Now, I'm the target of powerful beasts vying for my attention. But I'm not interested in their affections; I'm driven by a burning desire for revenge against those who wronged me. And I'll stop at nothing to get it. As I navigate this treacherous world, I'm forced to confront the darkness within myself. " Why on earth did no Males here value their lives, willing to throw it away just to please the female they fancy? One of my husbands said he's going to get me the star from the sky which is nearly impossible but he somehow made it possible, another one willingly sends me all his powers and became useless almost got eaten up by his own, another one will die for me and protect me even when facing an opponent stronger than him". With these faithful husbands beside me, will I still go back even if there's a chance? What of my heart?. read to get more experience, author Gold love you all readers. also don't forget to give me your support, your support means everything to me. Happy Reading

Betrayed by the man she loved. Framed for treason. Executed without mercy. But fate grants her a second chance. This time, she won’t be the foolish girl who sacrificed everything for the Second Prince. Armed with knowledge of the future, she steps back into the imperial court—not as a pawn, but as a player. Her enemies will never see her coming. The past will not repeat. This time, she will decide who falls… and who survives. From now on , updates will be on Saturday alone and if you want more updates, do comment below!

Isabella was supposed to be sipping champagne at a luxury spa, not waking up in the middle of a forest. Worse, a SYSTEM had attached itself to her like some clingy ex, spouting nonsense about survival, quests, and—oh, hell no—manual labor. "System, I was NOT built for the wilderness! My ideal ‘roughing it’ experience involves a five-star hotel with bad WiFi!" Now, instead of lounging in silk robes, she’s being ordered to farm? To hunt? "A farming quest? You want me—a city girl—to grow food? System, I once killed a cactus by overwatering it. This is NOT my calling!" And don’t even get her started on the hygiene situation. "You want me to bathe in a cold river? Darling, I require warm water, scented oils, and an ambience! What do I look like—some barbarian?!" Unfortunately, the locals—big, muscular beastmen—don’t seem to understand the concept of self-care. The women? Neglecting their skin like it’s a crime to be radiant. The men? Walking hygiene disasters. "Ladies, if your man can smell you before he sees you, we have a problem." "You see this? This is lotion. It exists so you don’t look like a dried-up leaf. Use it." "A beard should be majestic, not tragic. Let me fix it." And the beastmen? They don’t just stare at her like she’s an oddity. No, they hover. They smirk. They lean in too close, fangs flashing with amusement. "Why do you keep looking at me like that?" she huffed, crossing her arms. The panther grinned, his tail flicking. "Because you’re fascinating when you’re annoyed." No, absolutely not. She was not here for this nonsense. "If you have time to stare, you have time to moisturize." She didn’t ask to be here. She didn’t ask to be their savior. But if she has to suffer through this world, she’s making everyone around her suffer less—through skincare, style, and some serious attitude. "If I hear one more ‘We don’t season our food here,’ I’m launching a war." "If you have time to gossip, you have time to do squats." "You want to impress a woman? Start with not smelling like the battlefield." Survival isn’t just about fighting monsters; it’s about looking good while doing it. So what if the System keeps throwing impossible quests her way? "What do you mean ‘you can’t skip quests’?! Since when?! Where is the skip button?! I demand a skip button!" But somewhere between dodging ridiculous quests and fixing these people’s tragic grooming habits, Isabella found herself in situations. Uncomfortable, heart-racing situations. Like being trapped against a tree by the red python, his red eyes half-lidded as he murmured, "You talk too much, little star. Should I silence you?" Like waking up with the lion lord’s fur-lined cloak draped over her shoulders, his deep voice gruff, "You shiver in your sleep. I’ll fix that." Like the phoenix watching her every move, his burning gaze searing into her skin as he mused, "You cause chaos wherever you go, but I find that I don’t mind." Oh, hell. No. She was not about to fall for four beastmen. She was too pretty for this much stress. "If you insult me again, I’ll make sure your soul needs a beauty upgrade." "I refuse to be disrespected by anyone who dresses like an unwashed tree branch." And yet, when a rival tribe came to challenge her, when danger lurked too close, those same beastmen stood beside her—smirking, taunting, fighting for her. "A beastman growled at me today. I growled back. He ran. I am the alpha now." Isabella isn’t just surviving. She’s thriving. And this world better keep up.

[Ding! Congratulations to the host for obtaining the 9-Tailed Heavenly Demon Fox Bloodline.] The Celestial Fox Deity: "Little Ancestor, our geniuses are struggling to advance their bloodlines. Could you spare just a small drop of your diluted blood?" … Cain wakes up only to find himself transmigrated into a novel that he had read a few years before his death. In this new fantasy realm where the strong are respected and the weak are trampled, Cain awakens his “Unique SSS-Ranked Primordial Beast Master Talent” before an error happens and merged with “Extra’s Harem Gacha System” which can help him become stronger by having sex with powerful women, including those summoned from the system’s Summon Pool. [Ding! You have shared an intimate moment with the Goddess of Light] [Ding! You have received …% of her stats attributes] [Ding! You have increased her stats attributes by …%] After merging his talent with the system, he can also contract and evolve powerful beasts, instantly upgrading their ranks using Evolution Points. With the ability to convert money into Evolution Points, Cain decides to build his own force, amass wealth, and take full advantage of the system’s potential to rise above all. [Ding! Do you want to refine the Ice Dragon’s Evolution Pill?] [Ding! Do you want to refine the medicine liquid of God's rank?] [Ding! Do you want to refine the Godbreaker sword of the God’s rank?] … --------------------------------------------------------- [WebNovel Rising Star II Entry] ALL SUPPORT is appreciated. Don't hesitate to add it to your library and give Power Stones!!

"Si tuvieras la oportunidad de acceder a cualquier manga para obtener poderes, ¿cuál elegirías?" Haruto Kibou, un joven amante del manga, es transportado inesperadamente a Celestaris, un mundo mágico regido por la diosa de la luna, Mizuki. Guiado por la elfa Yuna, deberá enfrentarse a misterios, desafíos y peligros que pondrán a prueba su determinación. ¿Podrá encontrar su lugar en Celestaris y enfrentar el destino que lo espera?

"If you had the chance to access any manga to gain its powers, which one would you choose?" Haruto Kibou, a young manga enthusiast, is suddenly transported to Celestaris, a magical world ruled by the Goddess of the Moon, Mizuki. Guided by the elven warrior Yuna, he must face mysteries, challenges, and dangers that will test his resolve. Will he find his place in Celestaris and face the destiny that awaits him?

Earthveil, a world where ancient monsters — massive, terrifying creatures like kaiju — once roamed in secret alongside humanity. After a devastating war against an alien race known as the Xovari, humanity was only saved by forging an alliance with these powerful beasts. But the cost was high — the strongest monsters sealed themselves into indestructible Soul Rings, binding their power into wearable forms that only the worthy could wield. Now, wearing a Soul Ring and bonding with the monster inside is the ultimate mark of strength and survival. Every year, graduating students face the Ring Trial, where only those who survive harsh tests earn their first ring. But only by building a bond with the monster inside can they unlock the beast’s true power — and only the strongest can summon their Beast Aura Form, taking on the monster’s strength and traits in battle. An underdog who fails the Ring Trial, seemingly destined for a powerless life. But fate takes a twist when he accidentally stumbles upon a 14th Unique Ring — an unrecorded monster even the city’s Elders didn’t know existed. This mysterious creature refuses to respond to his calls, making Kaizen seem like a failure even after acquiring it. But everything changes when his ability to bond with multiple rings awakens — something believed to be impossible — and he gains a second ring housing Draegonix, a monstrous titan with strength on par with the ancient hero’s legendary beast.

She was once an elite assassin, feared for her cunning mind and lethal skills. After years of operating in the shadows as the infamous "White Fox," she finally allowed herself a rare break—a vacation in the comfort of her modern apartment. While relaxing in her own sanctuary, the familiar world she knew suddenly shattered when a mysterious system activated, pulling her away from everything she had known and transmigrating her into a bizarre new realm. She awakens in a land ruled by powerful beastmen, where females are rare and fiercely protected. Stripped of her modern tools yet still armed with a razor-sharp dagger and a mind honed by years of deadly work, she finds herself in a world where her survival depends on adapting quickly and completing missions given by her latent, mysterious system. Unlike the delicate women of this realm, she is ruthless, calculating, and a two-faced cold-hearted killer who will stop at nothing to conquer the challenges before her. As she tames savage beasts and navigates treacherous alliances, cryptic system texts echo in the back of her mind, urging her toward an unknown destiny. Yet, as rival forces rise and long-buried secrets resurface, an enigmatic power stirs deep within her—a power that even she does not fully understand. Amidst this chaotic world, she encounters powerful beastmen—each as dangerous as they are captivating. All wanted nothing but her. With the system's eerie commands marking her fate, if this new world seeks to control her, it will first have to survive her. When the system whispered her name, a strange sensation filled her. [Nyxaria Duneveil, the main mission has been initiated.] She felt a sudden chill creep down her spine, an odd familiarity tugging at the edges of her mind. Nyxaria: "Nyx..aria... Duneveil? No, that's not my name… or is it? Why does it feel so strange… familiar, yet unfamiliar at the same time? If it's not my name, then... what is my name?" In this unfamiliar world, where nothing felt like home, her own name became a haze to her—like a puzzle missing a crucial piece. It gnawed at her, leaving her with an inexplicable sense of discomfort, as though something vital about herself was just out of grasp. A fleeting memory danced just beyond her reach, like a whisper from a past she couldn't recall.

Mike Thawnfield was basking at a beach when a sudden burst of magic sent him falling into the chaotic world of Loonè. Radiance! Colors! And Magical Beasts! As if his forced translocation wasn't enough, he realizes that he wasn't the man he once was. Now, armed with mysterious new powers, Mike must navigate this alien world and forge his path. Would he thrive or be consumed by it?

Luna is a young 21 year old women who has a very hard life. She just got fired, lost her boyfriend to another woman, and her mother died of cancer, all on the same day. Luna is all alone in her world. It is not until Luna's mother's will comes in and the only thing that was given to Luna by her mother was a bracelet. The next thing that happens to Luna will change her life forever. As soon as she puts on the bracelet Luna is taken to a whole new universe! But that's not the only crazy part! She is transformed into a beautiful vixen beast! Now Luna must embark on a dangerous yet exciting adventure to uncover the truth of who she really is inside.

In the year 2123, humanity had conquered countless technological advancements, but interstellar travel remained out of reach until the invention of a portal that led to unexpected consequences. From other dimensions emerged unknown creatures and beasts with an powers that proved catastrophic for humans, reducing the world to rubble and desolation. With humanity reduced to hiding and scavenging for survival, the fight for survival had begun, and the fate of the human race hung in the balance. But even in the darkest of times, humanity refused to give up, modifying genes and adapting to the new environment to stay alive. As the creatures grew stronger and more intelligent, the need for a hero became critical. The fate of the world hung in the balance, and the answer to who would become the hero that the world needed remained unknown. "Gateway: Rise of Interdimensional Beast" is an action-packed and suspenseful novel that will keep you on the edge of your seat, as humanity fights to overcome the monsters that threaten to destroy them.

Warning: R-18+ Reversed harem, Beastmen X Female Five years after the cosmic collision between Earth and Saturn, only a handful of women survived. Scattered across a new world that was nine times larger than Earth. A relatively dire fate for humans? Maybe not. For the modern-day humans who still carried remnants of ambition and scheming in their hearts, the opportunity to wield influence in this untamed world—by seducing these strange creatures, resembling a human yet capable of transforming into wild beasts with their newfound gifted womb—was a temptation too powerful to resist. -- Wenshi thought it was a bad dream. She abruptly rose from her underground nest when the cub on her belly became restless. She was in a very weak state, not only her incubation period was cut short but the shadow of her husband who should’ve been sustaining her with food and energy was nowhere to be found. “Is he caught up on hunting?” No. He wasn’t What welcomed her was a sordid sight of a familiar man banging a foreignfemale on all fours from behind in a bedroom she personally decorated. “Darling, ah!” “Fuck, I’m so glad I took you home that day. In these two years, with you around, my c*ck hasn’t been lonely.” Her husband had brought an earthling home while she was in isolation! Two years? He was cheating on her all along! “Nuru…?" she cried in disbelief. "You filthy bastard!” He wasn’t caught up in hunting. He caught up fucking an ecstatic female earthling! ---

Wan'ou, a modern career - oriented woman, accidentally falls into a time - tunnel and lands in a mysterious ancient world. In this world filled with magic and power, she gets involved with a silver wolf and the arrogant Prince of the Royal Wolf Kingdom, Du Gu Lue. At first, she witnesses a shocking scene of the silver wolf with a woman, and later, she is brutally violated by the silver wolf. Just when she thinks her life has reached rock - bottom, she meets Du Gu Lue. However, Du Gu Lue's possessive and domineering nature subjects her to more humiliation and pain. As the story unfolds, Wan'ou becomes entangled in the complex relationships among different people and is also involved in the power struggles between countries. Amidst all these hardships, she gradually discovers her own strength and the mystery behind the silver wolf's curse. With the development of the plot, she is faced with a series of choices and challenges, such as choosing between love and hatred, and between personal feelings and national righteousness. Will she be able to break free from the shackles and find her own way in this strange world?

Si Shuo didn't get a matching heart, but got the fertility system, and was sent to the Beast World. She is a female cat-beast with alienated blue eyes and white fur. She is born with hearing impairment, and her fertility was taken away by her mother and given to her sister. She is facing the crisis of not being able to find a partner and being sent to the female cave! System: "Congratulations to the host for obtaining a special pregnancy physique that surpasses the existence of the holy female... " "Congratulations to the host for obtaining the wood-type ability that contains vitality..." " Congratulations to the host for obtaining a shared growth space... " "Congratulations to the host for obtaining the nine-life cat fate that can be inherited by offspring" si should:"......(°,°)? From then on, she lived a happy life with many men and children...

The Aristocracy Dominates the World, While Military Bandits Split the Land. In the North, a young man raises his sword and cracks his whip, riding across the mountains and rivers, determined to carve a path for the common people of the world. I had no intention to hunt the deer, but seeing the suffering of the people, I will fight, and fight until I become unmatched in the Eight Directions! [----------------------------------------------------] Love this translation? Support me on Patreon for early access, exclusive content, and more! Your support keeps the translations coming—subscribe today! Join me on Patreon: Patreon.com/flokixy

Lyra is a 21st-century girl from the modern world who accidentally transmigrated into the beast world while swimming. what happens when a gorgeous young girl with golden blonde hair and ocean blue eyes with ivory white skin doll falls into a world where the female population is drastically low. But as she stays in the world, she discovers many secrets about herself which she never imagined. Join her journey in discovering love, heartache, and the real truth of her life. This is my first story please support me and join me on my journey through this story. The cover photo is not mine Contains mature content with many r#18 scenes audience below 16 restrain from reading it. Follow my insta @ruby_rosie_2001

When an S-class elite, assassin-raised captain of a special ops suicide squad comes home from a high-stakes Africa mission, he finds himself offered something that could potentially set him up for life- a curious assignment that he could use to finally exit his days of war and slaughter. Then placed into a high-school setting, Lin Yi is tasked by the chairman of a top-tier multi-billion company with bodyguard duty for non-other than his own daughter, a certain little Miss of said high-school. His enemies, once ranging from drug lords, mafia bosses, political figures, and national leaders, are soon replaced with spoiled kids who happen to have rich papas and mamas, and Lin Yi finds his intense expertise and high-threat skillset misused and very underwhelmed... But he does get a harem cast as diverse as his old enemies, so Lin Yi decides that, for the sake of messing around with girls as an invincible entity in a down-leveled environment, leaving his bloody and death-filled war days behind is something he'd definitely want to strive for.

Hunter’s Cursed Beauty The night I feared most finally came—the night I awakened as a cursed wolf. My name is Zara, daughter of the Alpha of the Nightshade Pack. My sister and I were born on the Blood Moon, a rare and powerful night. Some say children born under its glow are either a blessing or a curse. For years, I thought it was just a superstition—until my eighteenth birthday, when I killed my mother in cold blood. No matter how far I ran, I couldn’t escape what I had become. A monster. A threat. My own father, the Alpha, cast me out without hesitation. He didn’t care if I lived or died—he just never wanted to see my face again. I was sold to the Beast of the Shadow Fang Pack, the ruthless and feared Alpha. At first, I thought life would be easier away from my father’s hatred. I was wrong. My nightmare was only beginning. -

In a twist of fate, Lalabel, a 23-year-old student, is involved in an accident that will change her life forever. Hit on the head, she wakes up in a mysterious and unknown place where the creator God of that world, who entrusts her with a transcendental mission: to solve the alarming low birth rate that threatens the existence of that world. In a whirlwind of romance, fantasy and adventure, Lalabel becomes entangled in a web of polyamorous love, where every heart beats with intensity and every emotional bond is intertwined with her destiny. Will Lalabel be able to unravel the riddle of the low birth rate and save the world she now calls home, or will she succumb to the temptation of polyandry? Dive into "The Last Paradise of Beasts" and discover a world where love transcends the boundaries of time and space, where destiny intertwines with the magic of the impossible.

In the Golden Dragon Nation, your destiny is decided at sixteen by a single injection. For dirt-poor miner ** Zane Voidcrest**, the annual Awakening Day is his only chance to escape a life buried in coal and despair. But when the serum unlocks a forbidden bond with a primordial beast—a shadow-wolf with the voice of a forgotten god—Kael becomes a fugitive. Branded a “corrupted” threat by the Elite, hunted by jealous rivals like the pyrokinetic aristocrat **Zane Ashgrave**, and haunted by his wolf’s insatiable hunger for chaos, Kael must master his power before the Nation’s enemies strike. Monsters claw at the borders. Rebellions simmer in the slums. And the Primal Beasts, long thought extinct, are waking. To survive, Kael will forge alliances with outcast mages, rebel factions, and creatures of myth. But as he uncovers the dark truth behind the Elite’s “benevolent” rule, he realizes the real war isn’t between humans and monsters—it’s between those who chain the world… and those who dare to break it.

Rosellene Valentine, the eldest daughter of Earl Valentine, was the epitome of beauty, a fragile and untouchable rose that bloomed in the frozen gardens of the Valentine estate. After reaching the depths of despair. She returned unexpectedly, stepping back in time by seven years. Before fate and time had ruined her. Then, She met him...The Duke of Eryndor, the kingdom's guardian and shield. She had become gracefully attuned to the admiring glances and silent reverence of those around her. So much that she could feel the weight of every lingering glance, the unspoken affection in his eyes, as his love for her bloomed, undeniable and apparent...once again. "Should your joy be the prize, I would gladly place myself at your service." His golden eyes seems to glow faintly in the dark as he whispered softly. (The Prince charming X The Damsel in Distress)

In a world with seven magnificent Kingdoms, It's Creator THE DIVINER blessed seven noble families with extraordinary powers. For generations, these distinguished lineages have shielded their realms from darkness, trapping malevolent souls within the confines of Coulandra, an inescapable prison. Yet, when a striking woman of unparalleled beauty emerges as the coveted prize in a thrilling tournament, the very fabric of the seven Kingdoms begins to unravel. As the Ornex, a legion of relentless Sorcerers, sets their sights on her, plunging the realms into disarray. Now, the fate of the Seven Protectors hangs in the balance as they strive to safeguard her. However, as layers of mystery surrounding Lillian's beauty unfurl, they must grapple with the realization that she may be more than meets the eye. Prepare to embark on an enthralling journey through "Lillian's Beauty," where nothing is as it seems.

"Do females fly??" "What?!!! I've never seen one." Parrick said with a frown. "Then why...." he said nonchalantly pointing to the sky where a female was descending at a super sonic speed with a loud scream on the top of her lungs. Parrick gaped at the sky in disbelief. The female clearly had no wings...so how come she was up there! Also...there were no flying beastmen settlements from where the female came from!!! "Ahhhhhhhhhh!!!!!!!" the female screamed falling from such a high altitude and her scream died down the next minute. "My Lord ...we didn't save her!!!!!" Parrick gaped in utter shock and disbelief. "Her scream surely attracted a number of other males. They'll go rescue her...and you too can go if you badly want to." "Huh!!!!!" Parrick was dumbfounded. "Look!" he said and indeed a group of flying beastmen and other land beastmen were sprinting to the direction the female had fall in. Sydney is swept away by a tornado and is thrown into a different space. She's confused as to why she came to this weird world but she accepts her fate. The people here are half human half beasts and despite being an independent woman back on earth, here she needs a male to survive but not just one.... multiple males. -One male is younger than her -The other is literally a walking legend -Another is venomous, even from mere skin contact. -The other is a hard specimen to understand -Her last male is a walking disaster! Cover design doesn't belong to me. Credit to original owners. Hello guys! It's your beloved author. This is a link to those interested in joining the WhatsApp chat group for litto-ways ♥️. I hope to find you there, in my little world. https://chat.whatsapp.com/GhoWIDjjK4E6ezWDwJ870k

Novel Introduction: Beauty acts spoiled, and the wealthy patron indulges. Author: Spicy Prince Synopsis: [A clear-headed yet gentle lover × a wealthy and doting patron] [Mutual purity + slow-burning romance + lover-to-spouse + sweet and heartwarming story] Mu Qingtang is charming, well-mannered, and resourceful. Ambitious yet considerate, he works tirelessly to build his career. With his naturally likable personality and the support of a generous backer, he has quickly made a name for himself in the entertainment industry, gaining both fame and recognition within just two years of his debut. However, after enduring two months of filming in a barren desert, he suddenly realizes that despite all his efforts, he... Recommended Special Topic: Sweet romance in the entertainment industry