Li Zhicheng, Li Zhicheng—what a sophisticated man he was.
For the past month, this man had been unrelentingly revealing his capability. Not only did he separate Vinda from Aida Group to become its main brand, he also totally restructured Aida Group. After gaining a firm foothold in online sales, Li Zhicheng, along with Gu Yanzhi and Liu Tong, immediately implemented a new organizational structure.
The bulky, complex, and redundant organizational structure of Aida was completely broken down. In the headquarters, only core functions such as production, procurement, and post-sales customer service were left. In addition, the headquarters also took control of all sales networks. Each of the product lines and brands became their own business divisions, and each was responsible for their own strategic planning, budgeting, and accounting—this was similar to the relationship between Vinda and Aida.
