"I have a plan," Li Zhicheng said gradually, "I'll outflank SMQ."
Lin Qian was a bit confused. The first thing that came to her mind was Li Zhicheng's lack of experience. Was "outflank SMQ" what she understood it to be?
What it meant to outflank a competitor, was to blaze a trail to besiege the rival.
Burger King's "grilled but not fried" strategy to challenge Mcdonald's and KFC was a foreign example. Domestically, Shunfeng Express's insistence on air transport made it to the top of the industry after being in the market for only a short while.
In the former instance, it was impossible for McDonald's or KFC to substitute their fried chicken on a global scope; and in the latter one, other express delivery companies couldn't just give up their original land transportation and change the whole internal logistics process just to buy new planes.
