With continuous shutter sounds and flashes in the studio, a ground crew was holding flash reflectors next to a big and strong black man, who was making all kinds of postures with a plastic bottle in his hand.
This black man was Justin Alexander, who was now advertising a poor popular sports drink.
"Good, this set is done. Next, we will shoot the picture of you drinking it," the director said.
"No problem." Alexander walked to the green cloth as asked and received a new drink from the staff.
"Wait!" Alexander stopped the worker. He shook the drink and said, "Would you please replace it with water?"
That man was surprised at first, but soon he understood that a professional sprinter dared not drink something he didn't know, even the product he endorsed.
A few minutes later, the staff returned with two new bottles of the drink, both containing water.