It was not like Zhao Youyue had never gotten a "high popularity character card" before. "Yu Shengfan" was originally a high popularity character card, and "Yu Shengfan" was clearly of better quality than "Zhou Chun." After all, the "Zhou Chun card" is only valid for less than a year, whereas the "Yu Shengfan card" was valid for ten years. This made it clear that "Yu Shengfan" was a lot closer to becoming an iconic character compared to "Zhou Chun."
The only reason Yu Shengfan could become an iconic character card was because the author Rosemary had dropped the pan. He unintentionally made Xiao Yu an iconic character, and seared her onto everyone's memories.