Because this item was incredibly expensive, everyone was still quite conservative when bidding, so not only was it lower than the base price, it only had increments of one or two million. The further it went on, the range of increment reduced too, especially after the bid had crossed the base price of $ 30 million as everyone started to bid more cautiously.
The reason for the slow climb was because if the bid went past the base price, it meant that the bidder might suffer a loss compared to the actual item value.
Of course, because this item had such a stellar reputation, even if the bidding price went over slightly, the bidder would not suffer too much of a loss. Besides, at such an occasion, whether or not something could be successfully sold depended on the bidders wanting to prove their reputation. No one wanted to show that they were weak in terms of resources, so the bidding continued...
"$ 38 million!" CEO Sun shouted in a hoarse voice.