A few years ago, Allstar Mall dominated New Era Mall in terms of customer flow and product placement.
Due to the development in recent years, many infrastructure had been built such as schools, government buildings, and residential areas, contributing to higher traffic flow to New Era Mall.
New Era mall grabbed the opportunity and promoted themselves heavily, then rose as the largest shopping complex of the city.
The business deal this time was with one of the best clothing companies, whose owner was called Deng Kuan. He had eight brands under him and he handled low to medium-class brands well, but what he lacked was a luxury brand like Spirit.
During this period of time, Spirit’s popularity was rising. Along with the attractive bonus for franchising, this made Deng Kuan interested in joining them.
