While Benjamin’s strongholds were finishing their set up, the first edition of "The Free Mage" had just completed its printing and was ready for sale.
"Good day, this is the paper you have subscribed to. Please take it."
On a sunny Monday morning, the paperboy ran around the city and placed rolled up newspapers in front of the door of mages’ homes with a smile. The news about their paper sale had already spread within the mages and a lot of mages had subscribed to the papers. They had nearly a thousand paid subscriptions right off the bat.
However, they were printing far more copies than this.
Benjamin knew that apart from existing customers, they still had to attract new customers. Therefore, his subordinates took a few copies of the newspapers each and hit newsstands in every city as an aggressive advertising strategy. This escalated their popularity to reach even outside the mages’ circle.
