Once the first photograph appeared, many entertainment tabloids released their own takes within an hour. Their formats were all the same: that first photograph followed by completely fabricated content.
What about the truth?
The truth was important, but site traffic was even more important!
At this time, what they were fighting for was site traffic.
Whoever could grab more site traffic first would earn more money!
Were rumors in the entertainment industry called rumor mongering?
It was called hyping!
What would happen if there weren't any topics to report when the truth came out? It was better to earn a bunch first before anything else.
These entertainment reporters also weren't just blindly fabricating. They even gave various analysis and explanations to make it sound as though it were the truth.
