The new TV network had rushed to buy a channel frequency and neglected the core problem of all TV stations.
It lacked a network logo. As a result, it had the lowest audience ratings. It was aiming at a distinct target group of young women between the ages of 16 and 34, so it would be easy for it to become a popular TV station if it made the right choices.
The new TV series airing on it were a disaster though. The audience ratings suffered because of the network’s weak promotion. TV stations relied on viewers attracted by stellar programs. A TV station needed a loyal audience in order to attract advertisements.
This was the basic relationship between sponsors and good programs. While that network was stuck in the mud, CW was promoting "America's Next Top Model", a fresh-from-the-oven program.
