Chereads / THE Art OF Manipulation / Chapter 4 - Art of manipulate

Chapter 4 - Art of manipulate

carefully tape-recorded all the details to see if they

matched in both versions. Then he could tell how

consistent the two stories were. This degree of con-

sistency was his gauge of a person's honesty.

If a person relates a story differently each time he

tells it, you're probably dealing with an un-

trustworthy liar. Habitual liars soon get so used to

changing stories to fit the purpose at hand that they

often forget how they told the story the first time.

There's another closely related clue that should tell

you a person's too crooked to deal with. If you ever

hear a person you trust lie to someone else, it's time

you canceled your trust.

Hardy told me, "If a man lies to somebody else,

he'll lie to you. What makes you believe he'll think

any more of YOll down the line when it'll suit his. pur-

pose to lie to you?"

You see, people live by an internal code they have.

If their code lets them lie to an enemy, they'll do the

same to a "friend" when it will get them something

they want. People basically treat their "friends" the

same way they treat everybody else. After all, it's

easy to reclassify a friend as an "enemy" when he

gets in the way of something you're after, isn't it?

Never trust a person who lies to somebody else,

but says he won't lie to you because you're a pal.

Your "pal" status isn't set in concrete, you know.

Most of the users and con artists I lived around lied

this way-casually and as naturally as they breathed.

So you should be wary of dealing with people who

don't stick pretty close to the truth in every situation They're likely to be ruthless users. And Hardy's tac-

tic can tip you off to who these people are.

Beware of people who "once had money but lost it."

Near ly every con artist I ever met had amassed a

great deal of wealth, but bad luck had robbed him of

it-at least to hear him tell it. The Dallas man, who

later conned me out of $800, claimed to have once

been a millionaire. Hardy claimed to have once had a

great deal of money. And the California con man,

who lived next door to me, claimed that his father

was a millionaire.

But despite all this alleged money in their back-

grounds, none of these men seemed able to come up

with his rent consistently at the beginning of the

month-with the exception of Hardy, whose pockets

were usually swollen with money.

Obviously most of these riches-to-rags stories

would prove pure fiction if a person investigated

them. But they do serve a valuable purpose to the

street-educated listener: They're a dead giveaway

that you're dealing with a charlatan. Of course I'm

not saying that no honest man has ever lost his

wealth. But even if this is the case, you're smart to

avoid any financial dealings with him anyway.

If you hear this old song and dance from someone,

you're probably dealing with a con artist who's set-

ting you up to play the dupe. A large percentage of

the world's con artists use this line to give people

confidence in the idea that a once-rich man has madeEven if a person you know is honest hands you the

riches-to-rags line, you'd be foolish to take financial

advice from him. If he knows how to handle money,

why did he lose all of his? When a man who's rich

now tells you how to invest your money, you might

want to scoop up his advice. Chances are he knows

how to make money better than a broke man does.

For instance, the Dallas man claimed to have been

a millionaire before the recession killed his business.

And at one time he tried to convince me to buy a

used car he heard about for $300. He said I could

resell the car for $ 700 easily within the week, thereby

more than doubling my money. After I declined the

deal, he somehow got his hands on $300 and bought

the car himself.

But this "gold mine on wheels" cost him $400 in

repairs the first two weeks he owned it. And he

wound up having to keep it because he couldn't re-

coup the money he had tied up in it. So much for

taking financial advice from people who either did

have or claim to have had a fortune, then lost it.

A dead giveaway that you're dealing with an

incompetent

The educational world has a word for a teacher

who overlooks the important ideas in a student's

paper, and chooses to criticize instead a misplaced

comma or some such trivial detail. He is called a

"pedant." The business jungle also has a term for a

person who acts this way. It's "a failure."

The person who emphasizes details and fails totake care of the most important things first can only

fail in the business world. In every business I've

seen, you can't take care of all the situations that need

attention, no matter how hard you work. So the

shrewd person lets the nonvital details go and con-

centrates on taking care of the crucial problems.

For exam pIe, an intelligent manager takes care of

sales, the thing that makes a profit, and lets strict en-

forcement of the dress code go. After all, the most

stringently enforced dress code in the world never

made a dime in profit for a business.

A person can't satisfy all the demands on his time.

So when you see someone emphasizing minor details,

it's a dead giveaway that he's an incompetent. While

he's squandering his time on the nonessential, you

can bet the essential is going undone. As ridiculous as

this behavior looks on paper, you'll find it surpris-

ingly common in the business world.

When you see these kinds of perverted priorities in

one of your business associates, don't hitch your

wagon to his star--even if he's your boss. This person

is bound to be a failure. And if the two of you are as-

sociated too closely, you could go down with him.

My first boss fell into this category. Immediately

after I attended one of his sales meetings without a

tie, he bared his teeth and chewed me out royally for

my appearance. But although he enforced white-

glove standards of appearance on his sales force, he

somehow failed to notice that, far more importantly,

all of his salesmen were losing respect for him. Less

than one month after I received my dressing-down