How could Lu Haifeng not know what consequences his launched warranty policy would bring?
Unsurprisingly, it would definitely be collectively resisted by all car brands. For other car companies, this was not within the scope of normal competition. Audi was definitely engaging in malicious competition. You should know that every industry has its own unwritten rules, and once broken, it would be targeted by all its peers.
But this was also Lu Haifeng's trump card for daring to enter the automotive industry and launch the turbocharged engine. Even though Audi's technology had now gained the trust of the general public.
However, after all, the launch of a new engine would definitely be questioned by many people. If he wanted to popularize turbocharged engines, it would inevitably be very difficult.
He could only launch a more affordable warranty policy to gain more consumer trust and support. As for what other car brands thought, that was their business.
What he cared about was the consumers' thoughts. Consumers were the foundation of a company's existence, and gaining their approval was the most important thing.
Moreover, he had already guessed that the launch of the turbocharged engine would be used as an opportunity by those foreign automotive giants to stir up trouble. It would be better to nip it in the bud and directly kill their conspiracies in the Bluetooth, so as to avoid bringing more trouble to himself later.
Lu Haifeng's move was smooth enough. Now, it would not be so easy for those foreign automotive giants to use turbocharged engines to stir up trouble and instigate consumers to question this new engine from behind the scenes.
After all, consumers are not fools, and now it is even less likely that they will be led by the nose by others. Most people really don't understand whether a product is good or bad, after all, not everyone has an understanding of the automotive industry.
But it doesn't matter if they don't understand, they only need to know that the products they buy are guaranteed. Audi's warranty policy gives them such a big guarantee.
So now those car companies are already overwhelmed, how can they have time to slander turbocharged engines, after all, Lu Haifeng has set a fire in their backyard.
It is foreseeable that the introduction of Audi's warranty policy will definitely lead to a joint initiative by consumers on the warranty policies of the entire automotive industry. If anyone does not follow up, consumers will definitely question their products first.
Don't say how good your products are, then why don't you dare to extend the warranty policy like Audi.
Now Audi is really forcing other car companies into a fire pit. Although they are automotive giants, their product problems are a big pile.
In the past, consumers were just choosing the tallest among the dwarfs, but now that there is Audi as an option, will consumers still be submissive?
So now, especially the three major luxury brands, the impact they receive is definitely the greatest. Who told them to be luxury brands, and Lu Haifeng's Audi is precisely targeting them.
...
Amidst the intense discussions of the consumers at the scene, Lu Haifeng continued: "Okay, the turbocharged engine and warranty policy will be introduced here. Still, for those interested, you can go to our Audi website to inquire."
"Next, I will give you a detailed introduction to the overall configuration of our Audi A4 and the various advanced technologies we use."
"First of all, please take a look, our Audi A4 is 4858mm long, 1847mm wide, 1439mm high, and has a wheelbase of 2908mm."
"The spacious space brings us a more comfortable riding experience. The whole car is equipped with new high-performance LED headlights and an intelligent lighting mode with five lighting modes."
"Our Audi A4 is equipped with cruise control and reversing radar as standard. Our high-end models are also equipped with the ACC adaptive cruise control system."
"Nine airbags are standard, ensuring the safety of passengers in all directions, coupled with 18-inch explosion-proof tires, it can adapt to any road surface, even if the tires are damaged under complex road conditions, there will be no danger of bursting."
"In addition, our ABC pillars are made of boron steel anti-collision beams respectively."
"Does anyone know boron steel?" Lu Haifeng asked.
Hearing this, the audience began to meditate.
"What is boron steel? Is there even such a steel material?"
"Could it be developed by Huaxing Technology, the parent company of Audi?"
"Haha, I know, I know, I work in Baosteel now. Boron steel is the main steel used to manufacture airplanes and tanks. It has high hardness, high toughness, and is extremely plastic. It is more than four times the hardness of ordinary steel."
"I'm going to use the materials for making airplanes and tanks to make cars, isn't that outrageous?"
"Then in this way, the collision resistance of the Audi A4 is too strong."
After a pause, Lu Haifeng continued to introduce: "Many people may not have heard of boron steel, but I think no one would not know about airplanes and tanks, right? That's right, boron steel is the main material for manufacturing airplanes and tanks."
"And now we have applied this high-strength steel to our cars, you can imagine how safe such a car is."
"Our seats are made of..."
...
In the next half an hour, Lu Haifeng carefully introduced the detailed configuration of the Audi A4 in all aspects to the audience. The audience was stunned. So everyone was deeply attracted by the Audi A4, which made them full of desire to own this Audi A4.
The audience was shocked by the materials used in the Audi A4 and the various advanced configurations, which made them wonder if this was a luxury car, this was simply a technology competition.
It's too extravagant to use so many advanced technologies on a car. Is it possible to do whatever you want if you have the technology?
Now looking back at the cars of other luxury car brands, and then looking at the Audi A4, it looks good no matter how you look at it.
As soon as Lu Haifeng finished his introduction, warm applause rang out from the audience, and even the audience in front of the live broadcast room also subconsciously applauded excitedly at this moment.
One by one, they couldn't help but imagine the feeling of driving this Audi A4, and the yearning was undisguised.
"After listening to President Lu's introduction, I found that I don't feel anything about other cars anymore. What should I do?"
"Not just you, I'm the same."
"The configuration of this Audi A4 is so good that it's explosive. Compared to it now, even those luxury cars worth millions may not have so many advanced technologies."
"Be confident, it's just that they don't have it. Do those luxury cars have boron steel anti-collision beams?"
"Cruise control is standard. If it is on other cars, it is already a million-level car that can be optionally equipped."
"The interior of the Audi A4 is too luxurious. Not to mention the materials used, the interior alone is definitely matched on million-level luxury cars on other brands."
"Now the Audi A4 technology is so advanced and the configuration is so perfect, then the price must be more than two million."