In one night, Da Mi Company directly sold 500,000 Mi Hong phones. The Mi Hong phone even sold out within an hour of its release.
"Da Mi Company is indeed Da Mi. Their phone sales are impressive."
Lu Haifeng saw the reports about Da Mi Company online the next day.
Only then did he realize the high sales volume of the Mi Hong phone that night. There were even voices online urging Da Mi Company not to follow the example of Huaxing Company last year and to quickly restock. The price of the Mi Hong phone entering the mobile phone market was simply too appealing.
Lu Haifeng was now looking at a file totaling 30MB in size, as well as a family car market research report brought in by Xiao Ai.
Market research, to put it bluntly, is like military reconnaissance. Only by knowing yourself and your enemy can you win every battle.
This report was comprehensive, including various price levels, product performance, and sales figures. However, after a quick look, he noticed something.
It was the section on Class B family cars in the research report.
Class B cars, also known as mid-size cars or Large Family Cars, generally have a wheelbase of 2.7 to 3.0 meters, a body length of 4.8 to 5.0 meters, and an engine displacement of 1.5 to 2.5 liters. Of course, this is the German classification standard, and there are some differences in classification in various countries, but they are not too different.
Abroad, Class B cars are generally called Large Family Cars, meaning large family cars. Since it is a family car, it must consider factors such as space, comfort, and fuel consumption to achieve a balance. This requires it to meet the needs of a family car while also considering economy.
Therefore, the characteristics of Class B cars are large space and low fuel consumption.
In Lu Haifeng's previous life, Class B cars in the Chinese market were always at the top of the sales charts. The main reason for this phenomenon was the car usage habits of Daxia.
So he read the entire family car research report from beginning to end again, but found an even more abnormal phenomenon.
The report showed that the Class A cars of these foreign brands, which are one level lower than Class B cars, were actually much cheaper than in his previous life!
This was very strange, because the price of Class A cars was not high, which meant that the profit margin for car companies was very limited.
But the ancestors told us that something abnormal must be afoot. Lu Haifeng studied the entire research report again and finally found a clue.
After connecting the various aspects, he was furious. This was definitely a tacit understanding reached secretly by all foreign brands! It was the so-called price barrier!
The explanation of this phenomenon is very complicated, and it involves too many aspects. But in short, it is to use price differences to expand market share and limit the development of Daxia's local automobiles.
Because generally, if a Daxia company wants to build a car, according to common sense, it must go from low-end to high-end. Start with Class A cars and gradually accumulate experience and technology to develop to higher levels.
Class A cars are cheap and have high sales, making them the best touchstone and stepping stone for car companies.
However, these foreign brands used ultra-low Class A car prices to occupy most of the domestic market share, taking away the development space of domestic cars.
Of course, if they were just doing this, the people would benefit. But is it really that simple?
Of course not! Capitalists, how could they do business at a loss?
After they successfully limit the development of local cars, they can completely fleece them from other areas.
For example, Class B cars with higher premium capabilities.
It was only after understanding this that Lu Haifeng was so angry.
No wonder Daxia's own brands cannot develop. The reason is actually like this!
Picking up the market research report again, Lu Haifeng looked at the list of Class B cars, and the corners of his mouth turned up.
It seems that he is very suitable for blossoming in the middle, just like making mobile phones. At the beginning, the Huaxing Hongmeng S1 smart phone was positioned as a top mid-range luxury phone, the Huaxing Hongmeng X1 smart phone was positioned as a top high-end flagship phone, and the Huaxing Hongmeng Star series was a low-end entry-level phone.
This time, he also wants to make Class B luxury cars first, expand upwards to make Class C cars, and expand downwards to make Class A cars. That's it. See if there is any technology needed in the system.
Looking at the engine technology in the system, from the smallest three-cylinder engine to the largest sixteen-cylinder engine, everything is available. For example, the most representative one is the V16-cylinder, 8.0-liter quad-turbocharged engine mounted on the Bugatti in his previous life, with a maximum horsepower of more than 1500 and a maximum torque of a terrifying 1600 Nm.
This is simply a prehistoric beast in car engines.
"Although this engine is good, it is not suitable for what I want now."
Now that the country hasn't figured out the 2.0 engine, what's the use of buying it.
"What engine is the most representative? Oh, I have it…!"
Suddenly an engine model appeared in Lu Haifeng's sight, the EA8888 series engine, which was a classic engine mounted on Audi and some high-end Volkswagen models in his previous life.
This engine is divided into two displacements, 1.8T and 2.0T turbocharged engines. There is no turbocharged engine in this world yet.
This is Audi's most representative luxury engine in his previous life. Except for burning oil, of course, this engine in his previous life used a castrated version on Daxia's models. There are no major problems, but minor problems are constant.
The other various performances are very good, with various advanced technologies, in-cylinder direct injection, turbocharging, variable valve timing, variable displacement oil pump, dual counter-rotating balance shafts and other advanced technologies.
Now, after the system's improvement, basically this engine technology is perfect and is a more prominent engine on mid-to-high-end models.
"This is it. The price is not too expensive, isn't it just 500 million? Buy, buy, buy."
After confirming, Lu Haifeng immediately purchased a complete set of EA8888's all technologies. Then he also bought a complete set of Audi's most famous quattro full-time four-wheel drive system technology. This is Audi's masterpiece. See what good things are there. After that, I saw a chassis technology.
Adjustable car platform chassis technology, this chassis technology is simply too awesome.
And it is also a platform-type technology. One chassis can perfectly adapt to all models. With only this one chassis, various different models can be produced: fuel vehicles, hybrid vehicles, and electric vehicles.
Lu Haifeng certainly would not miss buying it, and he was even frantically preparing to use Audi's name, car logo, and models when Huaxing established a luxury brand in the future.