Rudra sat in his study, the dim light casting long shadows across the room. He flipped through stacks of reports, economic data, and handwritten notes, absorbing the state of Punjab after Partition. He knew that the foundation of his business empire had to be laid carefully, and Punjab seemed like the ideal starting point.
Partition had devastated Punjab. Once a thriving center of commerce and agriculture, the state had been torn apart—families separated, industries uprooted, and trade routes severed. Even after two decades, Punjab was still struggling to regain its former strength. Many businesses had relocated to other states, leaving Punjab heavily dependent on agriculture. Employment was low, and the people were still recovering from the scars of history.
Rudra understood that industrialization was Punjab's path to revival. The state had everything a growing business needed—hardworking labor, abundant land, and proximity to Delhi, a crucial hub for logistics and political influence. If he could establish a manufacturing base in Punjab, it would not only create jobs but also bring stability to the region and strengthen India's economy.
He picked up the phone and called Anil, his father's trusted financial manager. Anil was a veteran of the business world, someone who had seen industries rise and fall. If anyone could help Rudra navigate the complexities of setting up an enterprise, it was him.
"Anil ji, I want to establish a corporation," Rudra stated firmly.
Anil was silent for a moment before responding. "A corporation? That's ambitious. Why Punjab? Most industries are focusing on Bombay or Calcutta."
"Because Punjab has the workforce, the land, and, most importantly, the potential," Rudra explained. "The people need jobs, and I need a strong foundation for future expansion. If we industrialize Punjab, we don't just build a company—we build a stable India."
Anil let out a small chuckle. "You sound more like a politician than a businessman. But I like your thinking. To make this work, you'll need proper structuring and legal backing. An umbrella company would be the best approach—something that can own multiple businesses in different industries."
"I already have a name in mind," Rudra said. "Shastri Enterprises."
It was symbolic. A combination of his own name and a tribute to resilience, leadership, and unwavering determination. This was not just about business—it was about legacy.
Next, he brought in his lawyer, a sharp-witted man experienced in corporate law. "We need to incorporate Shastri Enterprises with a focus on manufacturing and retail. The first division will be a footwear brand—something that can compete with foreign brands while being designed for Indian consumers. The name should be premium but uniquely ours. We'll finalize that later, but first, I need the legal groundwork to be solid."
Rudra knew the importance of branding. He thought about the future—companies like Royal Enfield, Tata, or global giants like Nike and Adidas. A strong brand name would be essential to building trust and recognition.
The lawyer nodded, jotting down notes. "You'll need funding, permits, and land acquisitions. Setting up in Punjab might require some political negotiations."
Rudra smirked. "That won't be a problem. My name still holds influence. I'll use it where necessary. For now, focus on securing as much land as possible and getting the company legally registered."
As his advisors left the room, Rudra leaned back in his chair, staring at the ceiling. This was the first move in a much larger plan. By choosing Punjab, he was making a bold statement—not just about business but about rebuilding the nation. He wasn't here for short-term profits. He was here to create something that would last for generations.
And so, the foundation of Shastri Enterprises was laid, setting history into motion