As BTS continued to rise in popularity, they began to break barriers and redefine what it meant to be a K-pop group. Their first major international success came with the release of "Blood Sweat & Tears," which not only topped charts in South Korea but also gained traction worldwide. This marked a turning point for BTS, as they started to attract attention from music critics and fans across the globe.

The group's unique blend of genres, including hip-hop, R&B, and pop, set them apart from their peers. BTS's music was characterized by its deep, meaningful lyrics that often addressed personal and societal issues. Songs like "Spring Day" and "Fake Love" resonated with listeners, touching on themes of loss, longing, and the struggles of identity. Their ability to connect emotionally with fans was a key factor in their growing success.

With each album release, BTS's fanbase, known as ARMY, expanded exponentially. They embarked on their first world tour, "The Red Bullet," which sold out arenas in multiple countries. This tour was a pivotal moment for the group, allowing them to interact with fans worldwide and solidifying their status as a global phenomenon.

In 2017, BTS achieved a historic milestone by becoming the first K-pop group to win a Billboard Music Award, taking home the Top Social Artist award. This recognition opened doors for them in the Western music industry, leading to collaborations with international artists and performances at prestigious events. Their appearances on shows like "The Ellen DeGeneres Show" and "The American Music Awards" showcased their charm and talent to an even broader audience.

BTS also began to use their platform for social good, partnering with UNICEF for the "Love Myself" campaign, which aimed to end violence against children and teens. Their commitment to positive change resonated deeply with fans, further strengthening the bond between the group and their supporters.